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reasons
your
organisation
should use
microblogging
17
highq.com
What is
microblogging?
highq.com
highq.com
What is
microblogging?
The concept of microblogging
was popularised by social
networks such as Facebook and
Twitter in the mid-late 2000s.
They gave their users the ability
to post status updates or “Tweets”
that are quick to post, easy to
read and accessible for all.
highq.com
The concept of microblogging
was popularised by social
networks such as Facebook and
Twitter in the mid-late 2000s.
What is
microblogging?
If we take these same principles
and apply them to the enterprise,
what benefits can we derive from
enterprise social networks?
highq.com
highq.com
And, more specifically, what are
some of the ways in which we can
use enterprise microblogging?
1
Encourage connections
across organisational
boundaries
highq.com
Discover, follow and connect with people in
the organisation with similar interests to you.
1
highq.com
Encourage connections
across organisational
boundaries
2
highq.com
Follow thought
leaders and experts
Learn from their experience
and expertise in particular
areas of practice or industries.
highq.com
2Follow thought
leaders and experts
3
Share ideas
highq.com
Promote a culture of innovation and progressive thinking.
3
Share ideas
4Have group discussions
highq.com
Have group discussions
Facilitate vibrant communities of
practice by encouraging group
discussions around hot topics which
are discoverable for future reference.
highq.com
4
5 Ask for feedback
highq.com
5 Ask for feedback
Get input from a
wider group of
people much more
quickly than you
would ordinarily.
highq.com
6
Reduce email overload
highq.com
No more “Reply all”
email threads to distract
and disrupt you.
highq.com
6
Reduce email overload
7
Share a link or update
highq.com
Instantly disseminate information
and promote knowledge sharing.
highq.com
7
Share a link or update
8
Find
expertise
quickly
highq.com
Don’t just search
user bios for
someone with the
expertise to answer
your question
- ask!
highq.com
8
Find
expertise
quickly
9
Socialise documents
and files
highq.com
Gather all comments
and feedback in one
place without clogging
up everyone’s inboxes.
highq.com
9
Socialise documents
and files
10
highq.com
Post team updates & news
10
Post team updates & news
Share news in a centralised location which can
be opened up to a wider audience when needed.
highq.com
11
highq.com
Share current awareness
Create a channel for sharing current
awareness updates in real-time.
highq.com
11
Share current awareness
12
highq.com
Participate in firm-wide
discussions
Discover people and knowledge
outside of your normal sphere.
highq.com
12Participate in firm-wide
discussions
13
Ask a question
?highq.com
Someone out there
knows the answer!
highq.com
13
Ask a question
?
14
Share a photo
or image
highq.com
Convey complex ideas or
problems with an image
and help people visualise
what you are talking about.
highq.com
14
Share a photo
or image
15
Like something
highq.com
Help promote the
best or most valuable
content by “liking” it.
highq.com
15
Like something
16
Broadcast your
working life
highq.com
16
Broadcast your
working life
highq.com
Work out in the open
and give other people
an insight into what
you’re doing.
Gain a
peripheral
vision
highq.com
17
17
Gain a
peripheral
vision
highq.com
Get an understanding of
what people are working on
across the organisation and
what issues they are facing.
Learn more…
The complete guide to
microblogging for the
enterprise
Download
highq.com
highq.com



info@highq.com
!
@HighQ
highq.com

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17 reasons your organisation should use microblogging