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Steps to Better Marketing,[object Object],Jo Sealy,[object Object],1,[object Object]
Aims for Today,[object Object],To understand what marketing is,[object Object],	To consider the full range of marketing activities	,[object Object],To decide why you are undertaking marketing activity – what do you want to achieve?,[object Object],To decide upon three approaches you might adopt,[object Object],2,[object Object]
What is Marketing?,[object Object],Its purpose is to create the opportunity to sell,[object Object],It's simply about underpinning the sales process,[object Object],"Marketing" is an all-encompassing term. ,[object Object],3,[object Object]
4,[object Object],Why Market Your Product/Service?,[object Object],Increase sales,[object Object],Increase market share,[object Object],Reinforce branding,[object Object],Launch a product,[object Object],Influence stakeholders,[object Object], ,[object Object]
Key Principles,[object Object],Product,[object Object],Price,[object Object],Promotion,[object Object],People,[object Object],Combined, these constitute the BRAND,[object Object],3,[object Object]
6,[object Object],Product,[object Object]
7,[object Object],Price,[object Object]
8,[object Object],Promotion,[object Object]
9,[object Object],People,[object Object]
10,[object Object],Branding,[object Object],Signs by which you are known ,[object Object],and remembered,[object Object],A bundle of explicit/implicit,[object Object], promises,[object Object],A reflection of personality,[object Object],A statement of position,[object Object]
11,[object Object],People as brands,[object Object]
12,[object Object],People as brands,[object Object]
13,[object Object],People as brands,[object Object]
14,[object Object],Company brands,[object Object]
15,[object Object],Company brands,[object Object]
16,[object Object],Company brands,[object Object]
Marketing Plan,[object Object],Purpose,[object Object], How do the key principles fit in?,[object Object],Internal factors vs external factors,[object Object],8,[object Object]
18,[object Object],Better Marketing,[object Object],Tune Into Your Market and Understand the Competition ,[object Object],What does your customer have for breakfast? ,[object Object],Think Small to Get Big,[object Object],Got The Right Message? ,[object Object],What’s Your Route To Market?,[object Object],Keep Your Eyes On the Main Prize ,[object Object],Speculate to Accumulate ,[object Object]
Introduction,[object Object],Track Record,[object Object],The Market,[object Object],Competitors,[object Object],Target Markets,[object Object],Marketing Message,[object Object],Pricing,[object Object],Marketing Media,[object Object],Sales Goals,[object Object],Marketing Goals,[object Object],Marketing Activity Plan,[object Object],9,[object Object]
Have We Achieved our Aims for Today?,[object Object],To understand what marketing is,[object Object],To consider the full range of marketing activities,[object Object],To decide why you are undertaking marketing activity – what do you want to achieve?,[object Object],To decide upon three approaches you might adopt,[object Object],11,[object Object]
21,[object Object],Thank you!,[object Object], Contactjo@to-market.co.uk,[object Object],for your free e-book: ,[object Object],Better Marketing in Just 7 Days,[object Object]

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