This document provides an agenda for the Supply Chain Forecasting & Planning Conference in Europe. The conference will take place from November 20-22, 2013 in Amsterdam and feature presentations and tutorials on topics related to statistical forecasting, demand planning, and sales and operations planning (S&OP). A full-day statistical forecasting tutorial will be held on November 20th covering topics such as forecasting methods, data management, regression models, and measuring forecast accuracy. Conference presentations on subsequent days will address challenges and best practices related to demand planning, S&OP processes, product forecasting, and optimization of advanced planning systems.

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Tel: +1.516.504.7576 | Fax: +1.516.498.2029 | Email: info@ibf.org | Web: www.ibf.org/1311eu.cfm

2. For IBF Members Only
with your conference
registration*
*Fee for Tutorial Only
Supply Chain Forecasting & Planning Conference | Europe | To Register, please call: +1 516 504 7576 or visit: www.ibf.org/1311eu.cfm
wednesDAY | 20 NOVEMBER 2013 | 09:00 – 16:00
1-DAY Statistical Forecasting & Planning Tutorial
Forecasting is a key element of any supply chain or S&OP process. ”Getting the forecast right” at least gives you the opportunity to deliver real supply
chain improvement. IBF’s Full-Day Tutorial will help you understand your forecasting process and software from the ground up. It will lead you through
an understanding of common techniques found in your forecasting software and help you take advantage of its untapped potential. If you don’t
have forecasting software, this tutorial will teach you what models and methods it should have and how to use them with MS-Excel. You have the
option to bring your laptop to the event. Furthermore, we will discuss how to “cleanse” data and choose the right data for use with your models and
systems. Greater forecasting performance can be achieved through better data management, which you will learn at the IBF Tutorial.
Section 1
Section 4
INTRODUCTION TO BUSINESS FORECASTING
MEASURING FORECASTING PERFORMANCE
• Types of forecasting methods
a] Extrapolative (time series) methods
b]
Explanatory (cause-and-effect) methods
c ] Judgmental methods
• Data considerations (e.g., missing data, outliers, etc.)
The measurement of forecast accuracy is essential in any
forecasting process.
• Goodness of fit vs. forecast accuracy
• Within-sample vs. out-of sample tests
• Rolling out of sample evaluations
• hree important statistical measures of forecast accuracy:
T
MPE, MAPE, and WMAPE
• Designing an out-of sample test
Section 2
INTRODUCTION TO TIME SERIES: SIMPLE AVERAGES, MOVING
AVERAGES AND EXPONENTIAL SMOOTHING
Section 5
Among all models, time series models are the ones that are used most in business
• Level Change
• Percentage Change
• eighted Average Percentage
W
Change
• Moving Averages
• Sales Ratio
• xponential smoothing models
E
• lassical Decomposition
C
Model
• utomatic model
A
selection
Section 3
REGRESSION MODELS FOR FORECASTING AND QUANTIFYING RELATIONSHIPS WITH
PROMOTIONAL ACTIVITIES AND EVENTS
“Putting it all Together”
• Forecasting Best Practices Summary
• Forecasting Processes
• Data Collection Analysis
• Methods Models
• oftware Systems People
S
• The 3-C’s”…..Collaboration, Communication
“
Commitment
• The “Seven Pearls of Forecasting”
Regression is the basic tool for measuring the relationship between variables. It is often used where some
understanding of the underlying reasons for the forecasted values is needed.
• Classical regression model
• Simple regression
• Multiple regression
• Interpreting results
• Regression coefficients
• The R-squared statistic
• t” ratios and statistical significance
“
• Multicollinearity
• Serial correlation
• Dummy variables
• Seasonality
• Dynamic (lagged) term
Sven F. Crone
Deputy Director
Lancaster Centre for
Forecasting
Ms-Excel will be Used for Demonstration Exercises. Bring Along Your Laptop (Optional)
appropriate business solutions to different roles in this process.
Join this session to learn how Nestle Global overcame obstacles
and collaborated with internal and external stakeholders to
improve planning and forecasting performance.
Keynote presentation
The Role of SOP in Driving
New Product Growth
You will learn:
• The pivotal role of Demand Planning in FMCG companies
• The distinction between forecasting and planning
• How Nestlé provides appropriate business solutions to
planners
Victor Shevtsov
VP Supply Chain and Operations Strategy
PepsiCo
Marcel Baumgartner
Forecasting and Planning: No
Compromises in the Business Solutions
1
Demand Planning is a key process within FMCG companies
working in a make-to-stock environment. Only through reliable
planning can we deliver high customer service AND optimized
inventory levels. In this session, learn how Nestlé provides, through
a careful distinction between forecasting and planning, the most
2
EMEA Network Planning Manager
Nestlé
Leveraging the Power of Integrated
SOP Capabilities to Support Business
Integration and Growth Strategy
2
The input will tell the story of the SOP journey we followed in

3. Supply Chain Forecasting Planning Conference | Europe | To Register, please call: +1 516 504 7576 or visit: www.ibf.org/1311eu.cfm
order to enable and facilitate Syngenta integration and growth
strategy.
You will learn:
• How to put SOP at the heart of a company strategy
• How to manage different levels of maturity within one
business
• A few experiences highlighting the need for strong leadership
to enable strong SOP
• Key success factors and barriers for sustainable SOP process
implementations
• How to leverage reports and metrics to ensure continuous
process improvement
Thilo Lindner
Senior Expert Planning Processes – Sales and
Operations Planning GSB/BD
BASF SE
Fred Bourseul
EAME Supply Planning Manager
CPFR: How to Optimize the Use
of an Advanced Planning System
Syngenta
Integrated Commercial Forecasting
Planning
3
Many companies utilize several teams to prepare forecasts, plan
resources and deliver customer commitments. These teams
prepare the finance forecasts, marketing forecasts, demand
forecasts, and supply forecast purchases. In the global market,
new operating models have emerged with regional teams working
with local teams. Teams need to meet the challenges of aligning
the numbers, even at the volume level, and include revenue, gross
profit, operating profit and cash flow predictions. Join this session
to learn the important role of finance in SOP, about cash flow
forecasting, consensus forecasting, and much more.
Attend this session to:
• How regional demand planning processes work to achieve a
consensus forecast
• How finance can take the volume and revenue forecast and
estimate the profit outlook
• How the business can use these numbers to arrive at an 18
month cash flow forecast
Richard Loretto
Former Executive Director, Commercial Operations
5
The implementation of an advanced demand planning tool is a
first step in taking your Collaborative Planning, Forecasting, and
Replenishment (CPFR) process to the next level. The next step is
to optimize your processes. An important module of advanced
planning tools is statistical forecasting, which is currently not
used to its ultimate potential in most organizations. How can
we set up our organizations in a way that allows us to reach
this potential?Enabling customer collaboration via an advanced
planning tool can help improve the efficiency of our supply
chains. Increasing the amount of information sharing on sales,
stocks, promotional plans, and forecasts will reduce the bullwhip
effect.Join us in this session to learn how to CPFR work for you to
improve customer service, minimize inventory, and improve your
organizational performance.
You will learn:
• How to Implement an advanced planning system in a
multinational organization
• How to optimize statistical forecasting after implementation of
an advanced planning system
• How to make CPFR more successful and reduce the bull-whip
effect by increasing customer collaboration via advanced
planning systems
Willian van Slooten
Avon
Demand Forecasting
Lisanne van Diemen
4
Demand Forecasting
The Day After – How to Ensure a
Sustainable SOP Process Implementation
DSM
For two decades, BASF has been running SOP projects on a
regional and global level. In most cases, the SOP processes, once
implemented, deteriorated over time, were not sustainable or did
not deliver the promised results. BASF has recently developed a
new business process management concept that can truly make
a difference and ensure sustainable SOP implementations.
Please join BASF, the world’s leading chemical company, on this
journey and learn how this new concept can lead to long lasting
improvements in profits and working capital performance.
New Product Forecasting Planning
in the World of Fashion Sports
You will learn:
• How to implement a process management organization to
continuously improve SOP process maturity
3
6
Asics is the leading brand for athletic footwear and apparel. Two
times a year Asics renews its entire collection and product portfolio
in an effort to improve company performance. We’ve learned that
statistical forecasting based on time series analytics is not useful,
simply because there is little or no history for new products.
Asics designed a project with a fashion-forecasting specialist, to
tackle this challenge. Join this session to learn how Asics met
the challenge of continually and successful forecasting for new
products.

4. Supply Chain Forecasting Planning Conference | Europe | To Register, please call: +1 516 504 7576 or visit: www.ibf.org/1311eu.cfm
You will learn:
• How Asics improves forecast accuracy for new products with
no history
• How to organize the forecast process for short life cycle
products
• The benefits Asics expects from the new forecast process
Mike van Baaren
Program Manager Supply Chain
Fang Liao
EMEA Demand Planning Manager
Asics Europe BV
How to Minimize Political Biases to
Improve Forecasting and Increase the
Effectiveness of SOP/IBP
7
You will learn:
• How to define a business oriented ABC classification in a 4
steps approach
• The methodology used to build XYZ segmentation
• The benefits ABC-XYZ classification brings, and an example
Pilot test
Anne-Claire Aillet, CPF
EU Demand Planning Manager
SC Johnson Sarl
Often times, efficiently reaching the agreed upon forecast
without many arguments between stakeholders is a challenge.
Each area of the organization has its own needs, which leads to
bias and conflict. The innovative approach we will present in this
conference session benefits from applying a simple and effective
mathematical methodology that tackles common biases regularly
found in the forecasting process. This new methodology also
creates better conditions for enabling an improved effectiveness in
the SOP/IBP process. In this session, you’ll hear our journey and
lessons learned in this innovation pilot we implemented at one of
Danone’s Country Business Unit that yielded excellent results.
You will learn:
• A way to effectively conduct and reach consensus at the
Demand Review meeting
• How an efficient Demand Review meeting can leverage the
effectiveness of SOP/IBP
• How to successfully approach a change in the Demand
Planning process
Sebastian Guerrero
Sr. Demand Supply Planning
Danone
8
How to Support Business Priorities
with ABC-XYZ Segmentation at SC
Johnson Europe
to be faster and more flexible. Demand Planners can be
overwhelmed by the volume of items and struggle to maintain
focus on business priorities. To address this, SC Johnson began
to work on ABC-XYZ segmentation to create specific forecasting
profiles in order to help Demand Planners make the right choice at
the right moment according to business priorities. Join us in this
session to learn how this method is successfully used for demand
behaviour of the products specific to SC Johnson Europe.
In this forever-changing economy, Demand Planners must revise
their approach to remain ahead of the game and leverage
improvement opportunities. Market conditions require businesses
Managing Demand Planning
Processes with ABC-XYZ-Analysis –
ACase Study at Beiersdorf
Demand planners in the consumer goods (CPG/FMCG) industries
face the challenge of forecasting a large number of heterogeneous
products, with varying sales volumes, time series patterns, levels of
being promoted,and different forecasting complexity. One the one
hand, 1000s of SKUs require automatic forecasting of baseline
sales, on the other hand the impact of sales and marketing
promotions require well thought out adjustments in the SOP
process. How do we manage and overcome this dilemma?In
this session, you will be introduced to the concept of ABC-XYZanalysis to manage and prioritise the SOP-process for efficient
and effective planning. ABC-XYZ combines the popular ABCclassification (on the relative importance of a product within the
assortment) with a second XYZ- classification on the forecasting
complexity. You will learn from a case study based on Beiersdorf,
an international skin and beauty care FMCG manufacturer using
SAP APO-DP.
You will learn:
• How ABC-XYZ-analysis helped to improve forecasting accuracy
and inventory levels at Beiersdorf
• How to analyse your own assortment using ABC-XYZ in a
step-by-step guide
• How to use ABC-XYZ to benchmark and track forecasting
accuracy
Kalle Rasmussens
Demand Planning Project Manager
Beiersdorf
Sven Crone
“
Top notch functional knowledge experts speaking in
practical terms with fundamental application
Frank Marottolo, COVIDIEN
4
”
9
Director
Lancaster Centre for Forecasting

5. Supply Chain Forecasting Planning Conference | Europe | To Register, please call: +1 516 504 7576 or visit: www.ibf.org/1311eu.cfm
Driving Breakthrough SOP at
Nissan Europe
10
Nissan is currently mid-way through an aggressive mid-term
growth expansion plan. Nissan in Europe decided that to support
the required growth and meet its committed targets it needed
to strengthen its SOP process including investment in an SOP
tool. This project includes the creation of a high granularity, a true
unconstrained demand forecasting process, replacing the current
low granularity, total industry volume, demand forecasting that is
highly dictated by short-term company actions and incentives. A
major focus of this session will be on Nissan’s progress towards
improved Demand Forecasting Planning, a key to SOP success.
You will learn:
• Why the Nissan Group of Europe needed to reengineer its
SOP process
• The challenges faced in Automotive Demand Forecasting
• How Nissan plans to mitigate these challenges
Alexandre Balaton
Distribution Strategy Development Officer
Henry Zamora
Production Planning, NISA Supply Chain Management
Nissan Europe
Demand Forecasting in Fashion
Jewelry as an Integral Part of the
Swarovski SOP Cycle
11
12
Gearing Your SOP Process to
Support a Growth Strategy – Integrating
the ‘New Stuff’
In this workshop we will explore the challenges of integrating
‘New Stuff’ into the ‘SOP/IBP’ process, share ways of creating a
‘growth mindset’ and develop the opportunities for your company
to integrate growth into your ‘joined-up decision-making’
processes and behaviours. Through interactive working sessions,
you will have the opportunity to assess the alignment between
your companies ‘SOP/IBP’ process and growth objectives, and
take back actions to improve ‘joined-up decision-making’ as an
enabler for growth.
You Will Learn:
• Innovation Portfolio Management – How to Integrate the
New Stuff necessary to accommodate growth
• Balancing Control and Creativity - How to join-up the decisionmaking process, learn how to make seemingly opposing forces
must come together
• How to keep sight of the end-in-mind (profitable, sustainable
growth) and the decisions required to integrate the portfolio
of ‘new stuff’ into the business and deliver the intended
business results
Chris Turner
Co-Founder
StrataBridge
The Art and Science of Forecasting:
When to Use Judgment?
13
Many companies now use software that enables users to generate
hundreds or thousands of time-series forecasts quickly. For some
products, the statistical forecast may be the best; but for others,
human judgment will always be better. And in many cases,
combining the two can provide the best of both worlds. In this
session, participants will learn when judgment can be expected
to help or hurt the forecast and what parts will respond best to a
statistical forecast.
Albert Tösch
Head of Business Intelligence
Swarovski AG
Frédéric Arenas
Sr. Industry Consultant,
Manufacturing Global Supply Chain Practice
SAS
5
Attend this session to:
• Learn Part Segmentation and use a “Forecastability Matrix” to
guide statistical versus judgement inputs
• Understand which parts may be due for an updated
production strategy because of limitations on their
forecastability
• Track forecast accuracy and FVA (Forecast Value Add) analysis
• Learn the shortcomings of judgement inputs and how to
mitigate them
Jonathon Karelse
President
Syncro Distribution, Inc.

6. Supply Chain Forecasting Planning Conference | Europe | To Register, please call: +1 516 504 7576 or visit: www.ibf.org/1311eu.cfm
Boiling the Ocean - From
Decentralized to Centralized
Planning Forecasting
14
After conducting a SCOR audit of Al Nahdi Medical Co. supply
chain, it became clear to management that a transformation
of their supply chain was imperative. Pharmacies were ordering
excess product to avoid running out of stock, creating artificial
shortages in the supply network and building excess inventory.
This presentation outlines the implementation of a Sales
Operation Plan focused on changing the supply chain network
to enhance the order fulfillment process. Join us to see how the
transformation affected not only the supply chain, but created a
consensus culture that nurtured a more profitable strategy moving
forward. Plus, learn the common obstacles faced in the Middle
East and how they were overcome.
You Will Learn:
• How to conduct a SCOR audit of supply chain planning
• How to integrate data-mining into SOP
• How to achieve sustainable growth through dynamic SOP
Ahmed Abdul-hamed, ACPF
Demand Inventory Manager
Al Nahdi Medical Company
Finding a Progressive and
Self-Financing Approach to SOP
15
SOP seems to be the magic process that balances supply and
demand yet some companies have been“improving” their SOP
for years and are still struggling with long implementation cycles,
or have paid a lot of money for failed software implementations?
However, at Buckman, they implemented a strategyutilizing
superior customer intimacy. Buckman Europe and later Buckman
Global implemented SOP starting from the customer viewpoint.
Instead of starting with a theoretical study drawing the ‘to be’
process, performing a gap analysis and then going for a big bang
process/organization/tools implementation, Buckman found a
progressive and self-financing approach to SOP that has brought
them to higher level of SOP maturity. Join us in this session to
learn how they did it and how it can be helpful in addressing your
challenges.
You will learn:
• How to reach the next level of SOP without making new and
significant investments
• How to utilize a pragmatic scanning and project management
method
• How to leverage the strengths of the people and the team by
standardizing processes
Yves De Backer
Supply Chain Operations Manager
Buckman Europe
Sacha De Backer
Consultant
Solventure
Use of Leading Market Indicators
for Demand Planning
In today’s volatile market, a simple trend model is often insufficient.
How can a forecaster predict future upturns or downturns in the
market? The key is to develop a forecasting model that accounts
for leading market indicators to predict demand development. This
session presents an approach that allows companies to determine
their significant market drivers and translate these into a regression
forecast model. Join us to learn valuable forecasting techniques.
You will learn:
• How to evaluate market drivers based on fact
• How to forecast upturns and downturns in your market
• How to determine where trend models end, and how
regression models add value
Tony Tonnaer
Manager Business Processes Customer Service
Rockwool B.V.
StijnRutjes
Sr. Business Consultant
EyeOn
to developing complex and
“From creating a simple demand plan,resource for anyasize company robust SOP process IBF serves as a
great
”
James Gregorio, Executive Director Demand Planning, Sony Pictures Home Entertainment
“Quality, quality and quality... for the speakers, the subjects and the conference in general. Kudos! ”
Richard Groulx, Logistics Manager, Prevost (div. of Volvo Bus)
6
16

7. Supply Chain Forecasting Planning Conference | Europe | To Register, please call: +1 516 504 7576 or visit: www.ibf.org/1311eu.cfm
FORECASTING PLANNING ROUND ROBIN, ROUND-TABLE DISCUSSIONS
Increase your networking opportunities at IBF’s Amsterdam con­
ference by joining us at our very popular 1-hour Round Robin,
Round-Table Discussion session. Take this opportunity to bring up the
most challenging questions facing your team, share your own war
stories from the field and hear and share best practices. Choose up
to 3 of 5 timely and practical topics provided for your professional
enhancement. These sessions will add new dimensions to the services
you provide your customers, and increase your contact base in the
planning forecasting community. All experience levels are invited
and welcome. Plus, get a head start networking right before IBF’s
Cocktail Reception!
TOPICS:
• emand Planning and Forecasting
D
ed
Includ our
ith Y nce
W
re
Confe ration
ist
Reg
Ownership
• Collaboration Within and Outside
the Organization: SOP and CPFR
Respectively
• Improving Forecast Accuracy
Top-t ier sp onso r
Exhibit Space is Available!
What You Get:
• rea for the exhibitor’s 10’ pop up booth, 6’ skirted table
A
and two chairs
• Access for up to 2 people to man your booth
• etworking opportunities with attendees during breaks
N
and all food functions
• 1 complimentary registration pass for a client
• /4 page BW ad in 1 issue of the Journal of Business
1
Forecasting
• ONUS: Software Demo Opportunity/Company Overview
B
(Please note Limited Space)
Exhibitor Fees: € 2430 EUR / $3000 USD
For further information:
Phone: +1.516.504.7576 | Email: smurray@ibf.org
Hotel Information:
Radisson Blu Amsterdam Airport Hotel
Boeing Avenue 2
NL-1119 PB
Schiphol-Rijk
The Netherlands
Phone: +31 20 655 3300
Email: Reservations.Amsterdam.Airport@Radissonblu.com
Online Reservations:
www.radissonblu.com/hotel-amsterdamairport
Group Code: BUSFOR
Special IBF Group Rate: € 174 EUR/night + tax
(Breakfast Internet included) when you register
before 20 October 2013. Reserve your room today!
Become a Certified Professional Forecaster (CPF)
Master Demand Planning, Forecasting, and SOP with IBF Certification
Benefits of IBF Certification
FOR EMPLOYEES:
• ccelerate your career growth, leadership opportunities,
A
marketability, and job security
• alidate your professional experience, knowledge, and
V
skill-sets in the field
• uild confidence knowing that you’re prepared for today’s
B
rapidly changing marketplace
• omplement your supply chain education certifications with IBF
C
• ecome more recognized at your company, as well as in the field
B
• aster demand planning, forecasting and SOP
M
FOR EMPLOYERS:
• ave time and resources as IBF certified individuals are
S
pre-qualified, allowing you to quickly identify the right person
for a forecasting/demand planning job
• ain assurance that an IBF Certified individual has the background
G
to help improve forecasting performance and hit the ground running
• ncrease the value of your forecasting and demand planning staff,
I
department, and company
• ave time and resources in training — CPF or ACPF professionals
S
already have a verified body of knowledge
Get Certified after the conference! Please visit www.ibf.org for additional exam dates and locations.
Exam Date: 23 November 2013
Register on our website, www.ibf.org or call us @+1.516.504.7576 for more details.
EARN 10 POINTS TOWARD RE-CERTIFICATION BY ATTENDING THIS CONFERENCE!
7

8. Victor Shevtsov, VP Supply Chain and Operations Strategy | PepsiCo
Supply Chain Forecasting Planning Conference | Europe | To Register, please call: +1 516 504 7576 or visit: www.ibf.org / 1311eu.cfm
Victor Shevtsov is currently serving as Supply Chain and Operations Strategy Vice President for PepsiCo Europe. In this role,
Victor is leading the transformation agenda for PepsiCo’s European Markets. Serving as VP Operations Russia and CIS Victor
played the instrumental role in PepsiCo’s infrastructure development supporting rapid volume growth and tremendous portfolio
expansion. Victor holds a Masters in Radio Engineering and MBA in Economics.
Ahmed Abdul-hamed, ACPF, Demand Inventory Manager | Al Nahdi Medical Company
Ahmed is a Certified Supply Chain Professional and IBF’s Advanced Certified Professional Forecaster (ACPF). He has diversified
knowledge about retail, programming, supply chain, which has enabled him to play a vital role in improving company
performance to meet organizational goals. He is responsible for the creation, development and maintenance of the reporting
centralized replenishment function at the biggest retail pharmacy chain in the middle east, Nahdi Medical.
Anne-Claire Aillet, CPF, EU Demand Planning Manager | SC Johnson Sarl
Anne-Claire leads the European demand process and supports the implementation of new processes and improvements in
the demand planning community. Before stepping into her current role, she was Category Demand Planner for Europe and
Forecast and Inventory Manager for France. She holds an MS in Quality, an MS in Intelligence Marketing and earned her CPF
from Institute of Business Forecasting.
Ammar Aklan, Vice President-Supply Chain | Al-Nahdi Medical Company
Ammar is on the team that is transforming Al-Nahdi from a traditional company to a fully integrated, automated company. He
is also ensuring that the supply chain is upgraded in line with the new business model by redesigning the supply chain end to
end and devising the five year supply chain road map. Ammar graduated from Sana’a University.
Alexandre Balaton, Sales Planning Coordinator | Nissan Europe
Marcel Baumgartner, EMEA Network Planning Manager | Nestlé
Marcel Baumgartner leads the Demand Planning processes at Nestlé, the world’s leading Health, Nutrition and Wellness
company. In his role, he helps Nestlé companies to take full advantage of modern business solutions and statistical forecasting
methods, in order to achieve reliable Demand Plans, providing Nestlé’s customers with optimal stock levels. Marcel holds a
Master in Statistics from Purdue University.
Frederic Bourseul, EAME Supply Planning Head | Syngenta
Fred leads the supply planning organization, which covers the supply chain management of integrated seeds and crop protection
solutions. He also lead the implementation of an integrated SOP platform, and the development of functional excellence in
the area of supply planning and SOP. Fred Bourseul, PhD has occupied different roles and functions ranging from Research
Development to manufacturing and supply chain management, leading change to support and implement Syngenta strategies
across organizations, processes and systems.
Sven Crone, Director | Lancaster Research Centre for Forecasting
Dr. Sven F. Crone is an expert in forecasting, with over 15 years of expertise in both its theory and practice. As an Assistant
Professor and the director of the Lancaster Centre for Forecasting (with 15 members the largest think tank dedicated to business
forecasting) he has over 40 scientific publications with international awards for developing novel forecasting algorithms, trained
over 500 demand planners, and consulted with industry leaders on improving forecasting methods, systems and processes.
Sven is a regular speaker at IBF conferences, sharing insights from hands-on consultancy projects on SAP APO DP and the latest
research in forecasting for FMCG/CPG, Call Centres and Energy Markets.
Sacha De Backer, Consultant | Solventure
Yves De Backer, Supply Chain Operations Manager | Buckman Europe
8

9. Sebastian Guerrero, Sr. Demand Supply Planning | Danone
Supply Chain Forecasting Planning Conference | Europe | To Register, please call: +1 516 504 7576 or visit: www.ibf.org/1311eu.cfm
Sebastián Guerrero is a Supply Chain professional with more than 13 years of experience working for multinational companies.
He is currently EMEA Network Planning Manager at the Baby Nutrition Division of Danone, coming from the Waters Business
in Argentina, his country of origin. Sebastian has sound knowledge of Supply Chain Planning processes, having implemented
many improvement projects, including the implementation of IBP at two different Country Business Units of the company. He
holds a degree in Industrial Engineering and is passionate about continuously generating, promoting and managing changes
aimed at achieving world-class excellence.
Martin Joseph, Managing Owner | Rivershill Consultancy
Martin specialises in assessing and designing business forecasting, planning and decision-making business processes. He
was formally Head of Information Management and Forecasting at AstraZeneca. In that role, Martin was responsible for the
global forecasting business processes and systems. He was also responsible for the provision of the information required to
support the AstraZeneca Global Supply Chain Teams. Martin is a regular speaker and has chaired a number of international
cross-industry conferences on forecasting and supply chain planning. Martin is a past member of the Advisory Boards for the
Institute of Business Forecasting and is an Associate of Nine-TZ Healthcare Ventures.
Jonathon Karelse, President | Syncro Distribution, Inc.
Following a successful tenure as Head of Yokohama Tire Canada’s Consumer Products division, Jonathon joined Wholesale Tire
Distributors as VP - Strategic Planning and Corporate Development before founding his own distribution enterprise. He has
developed forecasting and performance metrics for organizations such as American Express Bank of Canada, BMO Bank of
Montreal, Future Shop/Best Buy and Yokohama Tire. Jonathon studied Economics at the University of Western Ontario before
moving to Vancouver to study Law at the University of British Columbia. In 2008, he completed the MIT Sloan’s Executive
program in Operations and Value Chain Management.Following a successful tenure as Head of Yokohama Tire Canada’s
Consumer Products division, Jonathon joined Wholesale Tire Distributors as VP - Strategic Planning and Corporate Development
before founding his own distribution enterprise. He has developed forecasting and performance metrics for organizations such
as American Express Bank of Canada, BMO Bank of Montreal, Future Shop/Best Buy and Yokohama Tire. Jonathon studied
Economics at the University of Western Ontario before moving to Vancouver to study Law at the University of British Columbia.
In 2008, he completed the MIT Sloan’s Executive program in Operations and Value Chain Management.
Fang Liao, EMEA Demand Planning Manager | ASICS Europe B.V.
Fang has a bachelor degree in Computer Engineering and a MBA degree in International business. She worked in the Demand
Supply planning field for eight years and joined ASICS in 2011, and is responsible for the end to end from demand to supply
planning process of ASICS Europe.
Thilo Lindner, Senior Expert Planning Processes–Sales and Operations Planning GSB/BD | BASF SE
Thilo Lindner works as an Senior Expert in BASF’s Global Information Services Supply Chain Management division. He has
been working for 10 years in the area of Supply Chain Management as Supply Chain Manager and as Global Project Manager
for Sales and Operations Planning, Demand Planning and Supply Network Planning. He has run successfully global and regional
projects to develop, customize and implement planning processes for the BASF group including the customizing of SAP APO
and R/3 applications, training and change management. Thilo is APICS CPIM and CSCP certified and teaches APICS BSCM
courses. He holds an Master Degree from Oregon State University, a High School Diploma from the University of Hamburg and
an MBA from Steinbeis University of Berlin.
Richard Loretto, Former Executive Director, Commercial Operations | Avon
Loretto has 20 years of international performance improvement experience, most recently as executive director, commercial
operations for Western Europe, Middle East, and Africa for Avon Cosmetics. He implemented an SOP process for Avon,
significantly improving forecasting across markets, and enhancing cash-flow and gross margins. Previously, Loretto held
positions with Proctor Gamble and was a principle consultant with Deloitte. He began his career with Unilever in the United
Kingdom. He earned a master’s in economics from Cambridge University and is a Chartered Management Accountant.
Ana-Maria Marinescu, Customer Development Business Forecast Manager | Mondel z International
Ana-Maria has a passion for continuous improvement, driving results and enhancing efficiency by innovating ways of working,
business processes and step-up customer collaboration. She has wide area of expertise in SOP, IBP, customer planning,
inventory management, replenishment processes and performance metric development. Ana lead important company projects
including customer baseline development and she re-designed SOP by incorporating customer bottom-up planning processes,
IBP implementation, key subject matter expert in Navigator Project p romo planning system, redesigning trade marketing
processes and improving planning process across the company.
Kalle Rasmussens, Project Manager-Demand Planning | Beiersdorf
Within Beiersdorf, the global skin care company, Kalle is responsible for continuous improvement projects for demand planning
worldwide. Past and current projects vary from trade promotion planning and statistical modeling to Sales Operations
Planning and the development of a Beiersdorf Supply Chain Planning Academy. Kalle holds a BSc in Business Administration
and MSc in Supply Chain Management at the VU University Amsterdam.
Stijn Rutjes, Sr. Business Consultant | EyeOn
Stijn has broad experience in supply chain management in both the design and on operational tactical level. He has been
involved in various Demand Supply Planning projects in the Process, High Tech and Food FMCG industry. Within Eyeon,
Stijn is leading the Process Industry business team. Previously, he was responsible for the implementation of demand planning
within various sales departments, European logistics managers and was responsible for the Sales Operations Planning process
for one of the market segments. Stijn studied Industrial Engineering and Management Science at Eindhoven University of
Technology, in the field of Logistic Control Systems.
9

10. Tony Tonnaer, Manager Business Processes Customer Service | Rockwool B.V.
Supply Chain Forecasting Planning Conference | Europe | To Register, please call: +1 516 504 7576 or visit: www.ibf.org/1311eu.cfm
Tony studied Business Economics at Tilburg University in the field of Logistics and Organization Science. He started at
Rockwool BV twenty years ago and has been working in several areas of responsibility. Tony has built up a broad experience
in organizational engineering, Logistical planning, Logistics concept redesign, customer service and pricing strategies. At the
moment Tony is responsible for Customer service and Business Processes within the sales organization of Rockwool BV.
Chris Turner, Co-founder | StrataBridge
A highly respected facilitator, Chris has a unique ability to simplify and explain complex business models and has worked with
management teams around the world. Chris’s long-term client relationships are built on his ability to balance the delivery of fast
results with sustainability. Chris’s clients include Anheuser-Busch, AstraZeneca, Coca-Cola, Mars, SC Johnson, Shell.
Mike van Baaren, Program Manager Supply Chain | ASICS Europe B.V.
Mike started as manager customer service in 2006 and in 2011 became Program Manager Supply Chain. In that role he is
responsible for the roll-out of the new forecasting process in all Asics Europe subsidiaries. Mike has a bachelor’s degree in
Business administration.
Lisanne van Diemen, Demand Forecast Analyst | DSM
Lisanne is responsible for the forecast within the business unit Food Crop Protection and is team lead of the forecast analysts
within DSM Food Specialties. She has significantly improved the forecast process when starting at Food Crop Protection by
implementing a standardized forecast process (including an advanced planning tool) which provides vital information for the
entire business unit. Lisanne holds a BSc in Business Administration and MSc in Supply Chain Management at the Rotterdam
School of Management (Erasmus University Rotterdam).
Willian van Slooten, Demand Forecast Analyst | DSM
Willian is the Demand Forecast Analyst for Cultures and Dairy Enzymes, serving the Global Dairy market. He contributes to an
advanced Sales and Operations Planning process, with a prominent role in the implementation of an advanced forecasting tool,
which enables the use of statistical forecasting. Willian holds a BSc in Applied Mathematics and an MSc in Management of
Technology, at Delft University of Technology.
Henry Zamora, Production Planning, NISA Supply Chain Management | Nissan Europe
Henry he is leading one of the main projects of the program which is the introduction of a Demand Forecasting process into the
European Business. He has been working in projects related to the deployment of Demand Forecasting since the beginning of
his career, he started by re-engineering the demand forecasting process in a food and beverage multinational, then he worked
improving existing process at a pharmaceutical company. This experience has lead him to be a member of a breakthrough
program which has the objective of transforming the current Nissan Europe Sales and Production Planning processes into an
integrated SOP process. Henry holds a degree in Industrial Engineering and Master in International Business from Grenoble
Ecole de Management.
10

11. w e d ne s d ay | 20 n o v ember 2013
Morning Refreshments REGISTRATION
09:00 – 16:30
Supply Chain Forecasting Planning Conference | Europe | To Register, please call: +1 516 504 7576 or visit: www.ibf.org/1311eu.cfm
08:00 – 09:00
1-DAY FUNDAMENTALS OF DEMAND PLANNING FORECASTING TUTORIAL
t h u r sd ay | 2 1 n o v ember 2013
07:00 – 08:00
Morning Refreshments REGISTRATION
08:00 – 08:15
Welcome OPENING REMARKS
08:20 – 09:20
1 Forecasting and Planning: No Compromises in the Business Solutions
2 Leveraging the Power of Integrated SOP Capabilities to Support Business
Marcel Baumgartner
09:25 –10:25
Integration and Growth Strategy
EMEA Network Planning Manager
Nestlé
Fred Bourseul
3 Integrated Commercial Forecasting Planning
EAME Supply Planning Head
Syngenta
4 The Day After - How to Ensure a Sustainable SOP Process Implementation
Richard Loretto
Thilo Lindner
Former Executive Director
Avon
Senior Expert Planning Processes–Sales and
Operations Planning GSB/BD
BASF SE
10:25 –10:40
Mid-Morning Break | VISIT WITH EXHIBITORS
10:40 –11:40
5 CPFR: How to Optimize the Use of an Advanced Planning System
6 New Product Forecasting Planning in the World of Fashion Sports
Willian van Slooten, Demand Forecasting
Lisanne van Diemen, Demand Forecasting
Mike van Baaren
Program Manager Supply Chain
Fang Liao
DSM
EMEA Demand Planning Manager
ASICS Europe B.V.
11:50 –12:30
lunch
12:30 –13:10
KEYNOTE PRESENTATION | The Role of SOP in Driving New Product Growth
Victor Shevtsov
VP Supply Chain and Operations Strategy
PepsiCo
13:10 –13:40
MID-AFTERNOON BREAK | VISIT WITH EXHIBTORS
13:40 –14:40
7 How to Minimize Political Biases to Improve Forecasting and Increase
8 How to Support Business Priorities with ABC-XYZ
the Effectiveness of SOP/IBP
Anne-Claire Aillet, CPF
Sr. Demand Supply Planning
Danone
14:45 –15:45
Segmentation at SC Johnson Europe
Sebastian Guerrero
EU Demand Planning Manager
SC Johnson Sarl
9 Managing Demand Planning Processes with ABC-XYZ-Analysis –
ACase Study at Beiersdorf
Kalle Rasmussens, Demand Planning Project Manager
Beiersdorf
Sven Crone, Director
Lancaster Centre for Forecasting
15:45 –16:00
Distribution Strategy Development Officer
Henry Zamora
Production Planning, NISA Supply Chain Management
Nissan Europe
Round Robin Roundtable Discussion
17:05 –18:05
Alexandre Balaton
Mid-afternoon Break | VISIT WITH EXHIBITORS
16:00 –17:00
10 Driving Breakthrough SOP at Nissan Europe
IBF Cocktail Reception
f r i d ay | 22 n o v embe r 2013
07:00 – 08:00
Morning Refreshments REGISTRATION
08:00 – 09:00
11 Demand Forecasting in Fashion Jewelry as an
Integral Part of the Swarovski SOP Cycle
Albert Tösch, Head of Business Intelligence
Swarovski AG
Frédéric Arenas, Sr. Industry Consultant,
Manufacturing Global Supply Chain Practice
SAS
09:05 – 10:05
13 The Art and Science of Forecasting: When to Use Judgment?
12 Gearing Your SOP Process to Support a Growth Strategy –
Integrating the ‘New Stuff’
Chris Turner
Co-Founder
StrataBridge
14 Boiling the Ocean – From Decentralized to Centralized
Jonathon Karelse
Planning Forecasting
President
Syncro Distribution, Inc.
Ahmed Abdul-hamed, ACPF
10:05 – 10:20
Mid-Morning Break | VISIT WITH EXHIBITORS
10:20 – 11:20
15 Finding a Progressive and Self-Financing Approach to SOP
Demand Inventory Manager
Al Nahdi Medical Company
16 Use of Leading Market Indicators for Demand Planning
Yves De Backer
Manager Business Processes Customer Service
Rockwool B.V.
Sacha De Backer
Stijn Rutjes
Consultant
Solventure
11:25 –12:25
Tony Tonnaer
Supply Chain Operations Manager
Buckman
Sr. Business Consultant
EyeOn
SOP PANEL DISCUSSION
Co n fe r en c e c o n c lU des
saturday | 23 november 2013 | Exam Day 08:30 –16:30 | IBF Certification Day | CPF ACPF
11
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Silver
Package
Gold
Package
Silver Group Package
(2 Persons)
Super Early Bird Pricing | Expires 13 September 2013
€ 979 EUR | $1199 USD
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Supply chain forecasting conference | 21-22 NOVEMBER 2013
REFRESHMENTS LUNCH
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Forecasting tutorial | 20 NOVEMBER 2013 (IBF Members ONLY)
Registration Options
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Non-Members: m $350 (USD) per exam
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Please circle which Exam(s) you are interested in taking 1 2 3 4 5
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