Reid Stone delivers the secret sauce used to create big ideas under a time crunch. Utilizing a different smartphone/tablet app to create each slide (40 DIFFERENT APPS), Stone demonstrates easy ways to create campaigns based on content generation and trend spotting. Stone is the CEO at HERO|farm - a marketing strategy and advertising agency in New Orleans - and delivered this presentation to the 2013 PRAM Conference.
Links to videos featured in the presentation:
New Orleans Mission - "Sincerely Homeless"
http://www.youtube.com/watch?v=qWWZfCumLA0
Don Draper of AMC's Mad Men - "The Carousel"
http://www.youtube.com/watch?v=suRDUFpsHus
Dove "Real Beauty Sketches"
http://www.youtube.com/watch?v=XpaOjMXyJGk
World's First Vine Resume
http://mashable.com/2013/02/21/vine-resume/
Liquid-Plumr - "Double Impact"
http://www.youtube.com/watch?v=Z7fz0jpuLkM
Mentioned/Not Featured:
Comodo Restaurant - "Comodo Menu"
http://mashable.com/2012/10/16/instagram-menu/
8. • Press Release
• Website/Landing Page
• Hashtag
• Social Media “Updates” Page: fb/tw/li/ig/g+
• Eblast/Newsletter
• Local Calendars
• Bloggers
• Paid Ads/Google Adwords/Promoted Posts
• Facebook Events Page
• Physical Event
• Guerrilla Idea/Signage
• Youtube Video
the basic TACTICS
New
“traditional”
checklist
Keynote
9. • Is it consistent with the brand?
• Is it trackable?
• Who is the target audience?
• Can the media cover it?
• What is the best/worst reaction?
• Are we empowering individuals or driving
conversation?
• What are the milestones? End/shift date?
direct the STRATEGY
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