‪Halfway through 2015, HEROfarm takes a step back to reflect‬ ‪on the ever-shifting trends in advertising, branding and marketing.‬ ‪Over the course of 18 slides, this report outlines 5 key‬ ‪developments in campaigns spanning a variety of industries that‬ ‪bear the potential to alter the creative marketing landscape through the‬ ‪rest of the year and beyond. 

1. Mid-Year
Marketing
Trend Report

2. How do we
define trends?
For the purposes of this report, the term ‘trend’
has been used to refer to any tactic, theme or
style that manifests itself in two or more
advertising, branding or marketing ventures.

3. Let’s
get
started...

4. 1. Going Natural
Taco Bell, Panera Bread and several other
national chains are implementing measures that
will remove all artificial ingredients from their
menus within the next few years. The trend can
be credited in part to Chipotle, which became
the first American fast food chain to voluntarily list
GMOs on their menus before announcing the
removal of all artifical additives from their recipes.

5. Chipotle - Whole Or Nothing campaign

6. 2. Conversation
Starters
Because word-of-mouth prevails in the current
market (and good conversation drives an increase
in compensation), brands are using their influence
to help spark conversations surrounding
important contemporary issues.

7. Procter & Gamble - #LikeAGirl campaign

8. Telemetro Reporta - Tweeting Pothole campaign

9. 3. Emoji
Madness
A new wave of creative energy in advertising is
bringing Emojis into the public sphere in the form
of press releases and Anti-Drug billboards.
Advertisers who take this route succeed in
reaching a millennial-heavy audience, delivering
them content that is both clever
and highly shareable.

10. Above The Influence - #WeGotYou campaign

11. General Motors - Emoji press release

12. 4. 10 Seconds
or less
In the wake of Snapchat’s rise to center-stage as
the Millennial go-to social network, some brands
have succeeded in finding creative ways to
promote their wares and communicate brand
values through the popular social media platform.

13. Grubhub - Snapchat-exclusive discount code

14. World Wildlife Fund - #LastSelfie campaign

15. 5. Isolated
Motion
In a digital playing field saturated with
image-centric content providers (Instagram,
Pinterest etc...) cinemagraphs, or hi-definition
photos with moving components, have finally
burst into the realm of mainstream
promotional content.

16. A&E Networks - Bates Motel promo

17. Gilt Groupe - #GiltxKSNY promo

18. Happy
trending!
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written & designed by
Remi Sorbet