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Athena Information Solutions Pvt Ltd
2012                                                                           1




   Athena Information
   Solutions Pvt Ltd
   India’s largest licensed content syndication
   company
   Athena specializes in generating additional revenue for content publishers from
   licensed content syndication, without any additional investments and without
   interfering with their existing businesses.




                                                        Hemanta Panigrahi
                                      Athena Information Solutions Pvt. Ltd.
Athena Information Solutions Pvt Ltd              2




1. About Athena’s
Athena is a leading content aggregation and an emerging business information company
based in India. Founded in April 2009, the company now has partnerships with over 300
leading and niche publications of the country, and distributes over 4,000 business news
stories to global information databases like Dow Jones Factiva, Thomson Reuters,
LexisNexis and Bloomberg on a daily basis.

Athena also has an information product for Indian market, www.contify.com, is India’s first-
of-its-kind news and information database, which gives users access to unique business
content otherwise not available on internet, and helps them find it with minimal efforts with
its smart ‘filter-based’ search platform.

2. Athena’s content distribution network
Most content consumers access information from newspapers, magazines, internet, etc.
Search engines like Google are preferred starting point for casual information users.
However, professionals like Consultants, Sales and Marketing Executives, Corporate
Communication Professionals and Research Analysts, who need information to take
important business decisions subscribe to the other information products and services. These
professionals subscribe the products & services of information databases, such as Factiva,
LexisNexis, etc. These databases build information repository by sourcing content that is
editorially reviewed and published by quality publishers.




      Athena Information Solutions Pvt. Ltd. | Confidential
Athena Information Solutions Pvt Ltd                  3


  Typical break-up of subscribers of information databases:

2.1   By Industry




  More than 50% of subscribed content consumers are from services industry such as
  accounting, consulting, banking and finance. Professionals in such industries need to take
  fast decisions to serve their clients in diverse industries. Therefore, they cannot afford to rely
  on almost infinite and sometimes unreliable free information on internet made accessible by
  search engines like Google, Yahoo and MSN.

2.2   By Departments / Roles




         Athena Information Solutions Pvt. Ltd. | Confidential
Athena Information Solutions Pvt Ltd                4


Almost in all large organizations’ departments such as Sales, Marketing, Business Development,
Legal, Finance, Strategy, etc use information databases to perform their job responsibilities.

2.3    By Geography




   Majority of content customers are in USA. With increased global focus on India they have
   started consuming significant amount of content that is originating from India.

      3. Athena’s customers
   Athena’s customers are information databases. Over a period of time Athena has developed
   business relationships, distribution network, with all leading as well as specialized
   information database. Majority of these customers are based in USA. Athena work closely
   with content licensing managers at these information databases and help them efficiently
   source credible content from reputed publishers.

      4. Why information database prefer to work with Athena?
   A large information database would typically have content from more than twenty thousand
   publications. It is almost impossible for these databases to have direct relationships with all
   publishers. There are significant overheads involved not only in negotiating and signing the
   agreements with individual publishers but also in managing daily operations of regular
   content flow. Athena helps in making information database’ business more efficient and
   scalable by:

      Sourcing efficiencies: Athena does due diligence and identifies the credible content
       publishers for the information database. Athena spends significant resources in personal

          Athena Information Solutions Pvt. Ltd. | Confidential
Athena Information Solutions Pvt Ltd            5


    meetings and calls with publishers to addresses their concerns regarding the usage of
    their content and copyright protection.
   Legal efficiencies: Athena enters into an agreement with respective publishers after
    discussing all terms & conditions, including but not limited to, legal, commercial and
    other clauses in the agreement. Information database sign only one agreement with
    Athena and they get access to a large repository of content.
   Operational efficiencies: Athena’s content operations team not only controls the tagging
    quality but also ensures that the content feeds are received and distributed as per the
    publications’ schedules.

5. Athena’s value proposition
Athena helps content publishers to generate additional revenues from their content without
any additional investments, and without interfering with publishers’ existing businesses.
Athena achieves this by:

   Technology: Using natural language processing, entity extraction and other similar
    technologies, our platform links the content with entities like people, places,
    organizations, events, etc. This meaningful relationships information not only improves
    the search-ability of the content but also makes the knowledge behind the content
    searchable.
   Distribution Network: Athena’s sales team has developed business relationship and
    distribution network with several information database. Over a period of time, Athena has
    developed a reputation of quality and credible information provider. Therefore, Athena is
    usually the preferred partner for sourcing new content.
   Sales & Marketing: Selling content is complicated because the same content could be
    extremely valuable to one customer and could be of little value to other. Every time a
    new content publisher signs the distribution agreement with Athena, it identifies the
    potential customers and starts marketing the content. With deep understanding of content
    industry, Athena has managed to generate significant revenues by distributing content
    only to the relevant databases.




       Athena Information Solutions Pvt. Ltd. | Confidential
Athena Information Solutions Pvt Ltd               6



6. Athena’s Management team
Athena is run and managed by a team of senior professionals from content syndication and
software industry.

Mohit Bhakuni is co-founder and CEO of Athena Information Solutions Pvt. Ltd., parent
company of the web portal www.contify.com. Mohit holds Mechanical Engineering degree
from IIT Delhi, and MBA from INSEAD, France. He started his career with Deloitte
Consulting, USA. At Deloitte, he worked on several Systems Integrations projects for large
scale enterprises.

Mohit returned to India to head the Internet Business of The Indian Express Group (IE). At
IE he defined clear business objectives, forged revenue focused business partnerships,
developed technology and marketing capabilities. After IE, Mohit joined Hindustan Times
(HT) to head its Content Syndication business.

Shaleen Agrawal heads Athena's news operations. Shaleen has a rich experience in reporting
and writing for prominent Indian and multinational financial news media including the Dow
Jones Newswires, the Business Today magazine, and the Daily News & Analysis – Money,
for over seven years.

Hemanta Panigrahi is head of business operations, Publisher Relations and strategy at
Athena. His mandate includes planning and managing day-to-day operations to ensure
smooth and timely flow of content to Athena users. Hemanta has over nine years' experience
in content operations, including a long stint at Hindustan Times, where he was instrumental
in establishing syndication operations.

Aashish Kumar heads technology operations at Athena and is responsible for design,
development and delivery of all its technical products. Bachelors of Science in Electrical and
Computer Engineering from The Ohio State University of the USA, Aashish has a rich
startup experience in product development and technology.




7. Contact
Business Alliances

Hemanta Panigrahi
hemanta.panigrahi@contify.com
+91 9999 400 436


      Athena Information Solutions Pvt. Ltd. | Confidential

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Athena content syndication_broucher

  • 1. Athena Information Solutions Pvt Ltd 2012 1 Athena Information Solutions Pvt Ltd India’s largest licensed content syndication company Athena specializes in generating additional revenue for content publishers from licensed content syndication, without any additional investments and without interfering with their existing businesses. Hemanta Panigrahi Athena Information Solutions Pvt. Ltd.
  • 2. Athena Information Solutions Pvt Ltd 2 1. About Athena’s Athena is a leading content aggregation and an emerging business information company based in India. Founded in April 2009, the company now has partnerships with over 300 leading and niche publications of the country, and distributes over 4,000 business news stories to global information databases like Dow Jones Factiva, Thomson Reuters, LexisNexis and Bloomberg on a daily basis. Athena also has an information product for Indian market, www.contify.com, is India’s first- of-its-kind news and information database, which gives users access to unique business content otherwise not available on internet, and helps them find it with minimal efforts with its smart ‘filter-based’ search platform. 2. Athena’s content distribution network Most content consumers access information from newspapers, magazines, internet, etc. Search engines like Google are preferred starting point for casual information users. However, professionals like Consultants, Sales and Marketing Executives, Corporate Communication Professionals and Research Analysts, who need information to take important business decisions subscribe to the other information products and services. These professionals subscribe the products & services of information databases, such as Factiva, LexisNexis, etc. These databases build information repository by sourcing content that is editorially reviewed and published by quality publishers. Athena Information Solutions Pvt. Ltd. | Confidential
  • 3. Athena Information Solutions Pvt Ltd 3 Typical break-up of subscribers of information databases: 2.1 By Industry More than 50% of subscribed content consumers are from services industry such as accounting, consulting, banking and finance. Professionals in such industries need to take fast decisions to serve their clients in diverse industries. Therefore, they cannot afford to rely on almost infinite and sometimes unreliable free information on internet made accessible by search engines like Google, Yahoo and MSN. 2.2 By Departments / Roles Athena Information Solutions Pvt. Ltd. | Confidential
  • 4. Athena Information Solutions Pvt Ltd 4 Almost in all large organizations’ departments such as Sales, Marketing, Business Development, Legal, Finance, Strategy, etc use information databases to perform their job responsibilities. 2.3 By Geography Majority of content customers are in USA. With increased global focus on India they have started consuming significant amount of content that is originating from India. 3. Athena’s customers Athena’s customers are information databases. Over a period of time Athena has developed business relationships, distribution network, with all leading as well as specialized information database. Majority of these customers are based in USA. Athena work closely with content licensing managers at these information databases and help them efficiently source credible content from reputed publishers. 4. Why information database prefer to work with Athena? A large information database would typically have content from more than twenty thousand publications. It is almost impossible for these databases to have direct relationships with all publishers. There are significant overheads involved not only in negotiating and signing the agreements with individual publishers but also in managing daily operations of regular content flow. Athena helps in making information database’ business more efficient and scalable by:  Sourcing efficiencies: Athena does due diligence and identifies the credible content publishers for the information database. Athena spends significant resources in personal Athena Information Solutions Pvt. Ltd. | Confidential
  • 5. Athena Information Solutions Pvt Ltd 5 meetings and calls with publishers to addresses their concerns regarding the usage of their content and copyright protection.  Legal efficiencies: Athena enters into an agreement with respective publishers after discussing all terms & conditions, including but not limited to, legal, commercial and other clauses in the agreement. Information database sign only one agreement with Athena and they get access to a large repository of content.  Operational efficiencies: Athena’s content operations team not only controls the tagging quality but also ensures that the content feeds are received and distributed as per the publications’ schedules. 5. Athena’s value proposition Athena helps content publishers to generate additional revenues from their content without any additional investments, and without interfering with publishers’ existing businesses. Athena achieves this by:  Technology: Using natural language processing, entity extraction and other similar technologies, our platform links the content with entities like people, places, organizations, events, etc. This meaningful relationships information not only improves the search-ability of the content but also makes the knowledge behind the content searchable.  Distribution Network: Athena’s sales team has developed business relationship and distribution network with several information database. Over a period of time, Athena has developed a reputation of quality and credible information provider. Therefore, Athena is usually the preferred partner for sourcing new content.  Sales & Marketing: Selling content is complicated because the same content could be extremely valuable to one customer and could be of little value to other. Every time a new content publisher signs the distribution agreement with Athena, it identifies the potential customers and starts marketing the content. With deep understanding of content industry, Athena has managed to generate significant revenues by distributing content only to the relevant databases. Athena Information Solutions Pvt. Ltd. | Confidential
  • 6. Athena Information Solutions Pvt Ltd 6 6. Athena’s Management team Athena is run and managed by a team of senior professionals from content syndication and software industry. Mohit Bhakuni is co-founder and CEO of Athena Information Solutions Pvt. Ltd., parent company of the web portal www.contify.com. Mohit holds Mechanical Engineering degree from IIT Delhi, and MBA from INSEAD, France. He started his career with Deloitte Consulting, USA. At Deloitte, he worked on several Systems Integrations projects for large scale enterprises. Mohit returned to India to head the Internet Business of The Indian Express Group (IE). At IE he defined clear business objectives, forged revenue focused business partnerships, developed technology and marketing capabilities. After IE, Mohit joined Hindustan Times (HT) to head its Content Syndication business. Shaleen Agrawal heads Athena's news operations. Shaleen has a rich experience in reporting and writing for prominent Indian and multinational financial news media including the Dow Jones Newswires, the Business Today magazine, and the Daily News & Analysis – Money, for over seven years. Hemanta Panigrahi is head of business operations, Publisher Relations and strategy at Athena. His mandate includes planning and managing day-to-day operations to ensure smooth and timely flow of content to Athena users. Hemanta has over nine years' experience in content operations, including a long stint at Hindustan Times, where he was instrumental in establishing syndication operations. Aashish Kumar heads technology operations at Athena and is responsible for design, development and delivery of all its technical products. Bachelors of Science in Electrical and Computer Engineering from The Ohio State University of the USA, Aashish has a rich startup experience in product development and technology. 7. Contact Business Alliances Hemanta Panigrahi hemanta.panigrahi@contify.com +91 9999 400 436 Athena Information Solutions Pvt. Ltd. | Confidential