UX & SOCIAL MEDIA by Rune Leth Andersen
As a business it can be difficult to handle the social media - and while it at the same time can be hard to measure the results, it is a topic that is met with some skepticism in parts of the corporate world. But a companys Social media value can be measured and a social strategy can be developed. Rune will answer:
Why is social media vital for the business future success?
Why is UX important to include in the business strategy?
What is the business and marketing value of social media?
How is a successful social strategy developed?
How big a role does UX play is this?
21. The common tools doesn’t measure social
Analytics tools such as
Google Analytics use the
“Last Click” method to
measure with.
Social media is rarely
“Last Click”.
23. Management expect too much
Does the company
management understand
what social media is and
what can be expected?
Social media is not:
a salestool
a “quick fix”
free
25. The value is not always easy to prove
Company management
often want concrete
figures – a ROI they can
understand.
Social media ROI can be
difficult to measure.
27. What about AIDA?
The popular marketing funnel AIDA is still valid
with social media marketing.
It just need a small addition.
28.
29.
30.
31.
32. Listen
Identify your brand reputation
Find influential users and brand advocates
Clarify where bad publicity stems from and where
PR crisis’ occur
36. Define
Identify what communication is happening around
the company brand and where they take place.
Establish what persona type the company should
be perceived as.
45. Direct Correlated
Where the Measurements
effect of are done over
social media a time-span
can be and compared
directly to a similar
measured.
time-span
without social.
46. Direct Correlated Relative
Where the Measurements The effect
effect of are done over of social is
social media a time-span compared
can be and compared with the
directly to a similar effect of
measured.
time-span other media
without social.
47. Direct Correlated Relative Proxy
Where the Measurements The effect Terms like
effect of are done over of social is ”sentiment”,
social media a time-span compared ”share of
can be and compared with the voice” and
directly to a similar effect of ”conversion
measured.
time-span other media
volume”
without social.
(buzz) is
used here.
48.
49.
”
The ROI of Social media is your
business will still exist in 5 years.
Erik Qualman
51. Respect social
A good social media strategy takes time and
involves the whole business. Often is it left to one
person with little time and even less of a budget.
52.
53.
”
Social media should be 1% of
100 peoples’ job, not 100% of
one person’s job.
Steve Rubel
54.
55.
56.
57.
58.
”
I can accept failure but I cannot
accept not trying.
Michael Jordan