This is a great example of a co-marketing promotional kit for any event - online, offline or otherwise. Great job Demandbase & MarketingCloud for putting this together (and letting me share it!).

1. Account Based Marketing Summit -- Marketing Kit
Demandbase and BrightTalk Present:
The Account-Based Marketing Summit
One Day, Five Webinars. Applying Account-Based Marketing Strategy to Your B2B
Sales and Marketing Programs.
Demandbase and BrightTalk present the Account-Based Marketing Summit on Tuesday, August 21st
starting at 10 AM Pacific, 1 PM Eastern, for what will be an information-packed and thoroughly
entertaining series of webinars. Please join us.
Whether you are applying account-based marketing tactics and strategies for building targeted named
account or prospect lists, teleprospecting, lead scoring or inbound marketing -- focusing on the account
types that are most likely to become revenue drives results. At this summit, join B2B marketing industry
leaders as they discuss their strategies and tactics for both inbound and outbound marketing, as well as
lead management and nurturing.
Speakers include:
 Lauren Goldstein, VP Strategic Planning, Babcock and Jenkins
 Carlos Hidalgo, CEO, Annuitas Group
 Matt Heinz, CEO, Heinz Marketing
 Adam Needles, author of Balancing the Demand Equation
 Robert Rose, author of Managing Content Marketing
 Sheila Hathaway, Director of Operations, MarketOne
This webinar takes place on Tuesday, August 21, 2012 at 10AM Pacific / Noon Central / 1PM Eastern.
Attendees can pick and choose which webinars are relevant to their interests and selectively attend the
sessions that interest them.
The following marketing assets are available for speakers and partners to use in support of marketing
the event to your audiences.
Please feel free to personalize as needed. Should you need anything else, please contact Jason Stewart
at 415-545-8806 (jstewart@demandbase.com) or Shari Johnston at 415-728-9048
(sjohnston@demandbase.com)

2. General Registration Link 
http://www.brighttalk.com/summit/accountbasedmarketing
Event Details 
Demandbase and BrightTalk Present:
Account-Based Marketing Summit
Tuesday, August 21, 2012
Starting at 10:00am Pacific / Noon Central / 1:00pm Eastern
http://www.brighttalk.com/summit/accountbasedmarketing
Contextual Ad Copy (2 Choices) (Google Adwords friendly)_
B2B Marketing Webinars:
Account-Based Marketing Summit
B2B Strategies and Tactics: 8/21
http://www.brighttalk.com/summit/accountbasedmarketing
Account-Based Marketing:
Online summit featuring B2B
marketing leaders. Register Now.
http://www.brighttalk.com/summit/accountbasedmarketing
Social Media Links
LinkedIn:
http://linkd.in/Otc7xX
Twitter: Account-Based Marketing Summit: 5 webinars 1 day http://bit.ly/Qko9x7 #accountbased
Email and eNewsletter Copy 
Demandbase and BrightTalk are honored to present the Account-Based Marketing Summit on Tuesday,
August 21st at 10 AM Pacific, 1 PM Eastern, for what will be an information-packed and thoroughly
entertaining webinar summit. Please join us.
Whether you are applying account-based marketing tactics and strategies for building targeted named
account or prospect lists, teleprospecting, lead scoring or inbound marketing -- focusing on the account
types that are most likely to become revenue drives results. At this summit, join B2B marketing industry
leaders as they discuss their strategies and tactics for both inbound and outbound marketing, as well as
lead management and nurturing.
Topics include:
 Inbound marketing strategy for content creation and personalization
 Account-based lead scoring, management and nurturing

3.  Outbound teleprospecting and list building
Account-Based Marketing Summit: from Demandbase and BrightTalk
Tuesday, August 21st from 10 AM to 3 PM Pacific. 5 one-hour webinars. Attendees can pick and choose
which webinars are relevant to their interests and selectively attend the sessions that interest them.
Please join us to learn how to leverage Account-Based marketing to attract, engage, convert and nurture
more of the companies that are the most likely to become revenue.
Short Text Copy 
Demandbase and BrightTalk are honored to present the Account-Based Marketing Summit on Tuesday,
August 21st at 10 AM Pacific, 1 PM Eastern, for what will be an information-packed and thoroughly
entertaining webinar summit.
Whether you are applying account-based marketing tactics and strategies for building targeted named
account or prospect lists, teleprospecting, lead scoring or inbound marketing -- focusing on the account
types that are most likely to become revenue drives results. At this summit, join B2B marketing industry
leaders as they discuss their strategies and tactics for both inbound and outbound marketing, as well as
lead management and nurturing.
Speaker Bios 
Carlos Hidalgo
Carlos Hidalgo is the CEO of the Annuitas Group, the leading provider of sales and marketing process
consulting services for B2B technology, financial and manufacturing companies. With more than 50
years of combined experience, The Annuitas Group helps clients achieve greater marketing and sales
efficiency through more productive and efficient lead management, marketing automation and demand
generation programs. In all, The Annuitas Group has been able to identify over $750 million of potential
revenue within their clients by developing new sales and marketing lead management process.
Adam Needles
Adam B. Needles is a passionate B2B marketing change agent -- helping companies build successful,
modern, buyer-centric demand generation programs and transform their lead-to-revenue demand
processes to drive profitable revenue growth and build sustainable brands. He is the author of Balancing
the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model - a book
written for B2B marketing leaders. Adam has led marketing strategy and demand generation programs
for dozens of companies since the late 1990s. These include publicly-traded, Fortune 500 companies
such as Dell, E*TRADE FINANCIAL, Lenovo, Motorola, Pitney Bowes, Platinum Technology (acquired by
CA Technologies), PNC Bank, PTC and Target.
Matt Heinz
Matt Heinz brings more than 12 years of marketing, business development and sales experience from a
variety of organizations, vertical industries and company sizes. His career has focused on delivering

4. measurable results for his employers and clients in the way of greater sales, revenue growth, product
success and customer loyalty. Matt has held various positions at companies such as Microsoft, Weber
Shandwick, Boeing, The Seattle Mariners, Market Leader and Verdiem. In 2007, Matt began Heinz
Marketing to help clients focus their business on market and customer opportunities, then execute a
plan to scale revenue and customer growth. He launched Heinz Marketing formally in late 2008.
Lauren Goldstein
As VP of Strategy for Babcock & Jenkins, Lauren drives marketing strategies that result in strong ROI and
long-term relationships for Adobe, NetApp, LinkedIn, CenturyLink and more. Constantly exploring new
ways to engage B2B buyers in the purchase consideration cycle, Lauren has helped B2B clients drive
revenue with innovative demand creation and pipeline acceleration strategies for 15 years. Lauren is
committed to continued learning and shares her B2B marketing expertise in this blog and as a
conference speaker at industry events.
Robert Rose
Author of Managing Content Marketing, Robert Rose is the Chief Troublemaker at Big Blue Moose and is
a strategist in residence for the Content Marketing Institute. Robert is responsible for innovating
creative and technical content marketing strategies for a variety of clients at Big Blue Moose, including
AT&T and musician Dwight Yoakam.
Sheila Hathaway
Sheila is Director of Operations for MarketOne International, a new breed of integrated demand
generation providers. MarketOne’s offering spans tele-services, digital content and communications,
data management, marketing technology and operational consulting. MarketOne provides marketing
services that deliver sales results.
Jennifer Pockell-Wilson
Jennifer Pockell-Wilson leads the demand-focused marketing teams and demand operations at
Demandbase. She is passionate about aligning sales & marketing toward common goals through the
coordination of language, systems and process. Before joining Demandbase, Jen was the Senior Director
of Global Marketing Operations at Polycom and has also spent time at Hyperion, PeopleSoft, Ernst &
Young LLP and Lotus Development.
Jason Stewart
Jason Stewart leads demand generation programs for Demandbase and is a recognized marketing
technologist and thought leader in the B2B lead generation and lead management space. He founded
and leads the Salesforce.com user group in San Francisco and was one of the first 500 people to
complete the Salesforce.com Certified Administrator process. He has spent 12 years in B2B telesales,
demand generation, lead management and marketing operations with a variety of public and privately
held software companies. He earned his BA in English from Rutgers University.
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