Many companies that deploy traditional data warehouse solutions are finding it more difficult to answer questions that the business is asking today as the environment lacks the agility to report on all of the available data in real time. While data volume and data sources explode, traditional ERP and BI applications have limited capacities and capabilities to leverage these new information sets effectively. The ability to store data in memory is crucial to move business from traditional business intelligence to business advantage through big data. Hitachi Data Systems has partnered with SAP to create a high-performance and scalable big data appliance, combining the strength of SAP HANA In-Memory Analytics and the benefits of the Hitachi Unified Compute Platform (UCP) solution. In this session, you’ll learn the following: What SAP HANA is. Why UCP Select for SAP HANA is the right big data solution. The different types of big data business problems it can solve. For more information on UCP for SAP HANA please visit: http://www.hds.com/products/hitachi-unified-compute-platform/business-analytics.html

1. A HIGH-PERFORMANCE,
SCALABLE BIG DATA
APPLIANCE
LAURA CHU-VIAL, SENIOR PRODUCT
MARKETING MANAGER
JOACHIM RAHMFELD, VP FIELD
ALLIANCES OF SAP

2. Many companies that deploy traditional data warehouse solutions are finding it more
difficult to answer questions that the business is asking today as the environment lacks
the agility to report on all of the available data in real time. While data volume and data
sources explode, traditional ERP and BI applications have limited capacities and
capabilities to leverage these new information sets effectively. The ability to store data in-
memory is crucial to move business from traditional business intelligence to business
advantage through big data. Hitachi Data Systems has partnered with SAP to create a
high-performance and scalable big data appliance, combining the strength of SAP HANA
In-Memory Analytics and the benefits of the Hitachi Unified Compute Platform (UCP)
solution.
In this session, you’ll learn the following:
 What SAP HANA is.
 Why UCP Select for SAP HANA is the right big data solution.
 The different types of big data business problems it can solve.
A HIGH-PERFORMANCE, SCALABLE BIG DATA APPLIANCE
WEBTECH EDUCATIONAL SERIES

3. BIG DATA IS MANY THINGS

4. UNDERSTAND YOUR CUSTOMER
CUSTOMER
360
CRM

5. SUPPLY CHAIN 360 VIEW
Inclement weather
 Reprioritize inventory
− Example: Frozen foods
 Real-time partner data
− Inventory tracking through
sensors
 Location-based intelligence
− Trucks
− Trains
− Airplane
− Ships
INSIGHT ACROSS YOUR OPERATIONS

6. BIG DATA IS TO MAXIMIZE COMPANY’S P&L
Operational and big data readiness
Increaserevenue
Set corporate
expectations
Cost
control
Increase sales
through
customer 360
Higher returns for
investors
Market advantage

7. CIO’S BIG DATA CHALLENGE
BW is slow
Need faster reporting
Disparate
data sources
Data conversion
challenges
Need more complete analytics

8. BIG DATA SCENARIO WITH SAP HANA
Publish
Real-time data from
customers and
social media
Unstructured data
repository
ETL process
Existing structured
data from SAP
(POS, CRM)
Analyze buying
preferences and
customer loyalty
Individualized
marketing
and retention
programs
Capture
Transform
Combine
Analytics
Decisions
1
2
4
5
GOAL: Leverage loyalty
program for more
revenue
3
MOBILE
WEB
HANA

9. SAP HANA
(HIGH-PERFORMANCE ANALYTICAL APPLIANCE)
POWERING THE REAL-TIME BUSINESS
 SAP HANA is an in-memory
database platform that allows
the processing of massive
quantities of real time data –
delivered as an appliance
 What it means to the business:
‒ React in real-time to events
‒ Gain deep business visibility
‒ Drive business value from data
‒ Simplify operation
‒ Analyze data in real-time

10. WHAT IS DIFFERENT ABOUT SAP HANA?
 Query acceleration
‒ >300x faster db responses
‒ Responses in seconds
instead of minutes or hours
 Data Compression
‒ Fit all of your company data
into one database
‒ Leverage native
in-memory optimizations to
reduce data sizes
‒ Data compression of 5:1 not unusual
HANA PROOF POINTS - BANKING

11. HOT OFF THE SAP PRESS
(JANUARY 10, 2013)
“SUITE ON HANA” … AND WHAT IT MEANS FOR YOUR HANA PLATFORM
 HANA is a journey, not a point solution…
plan for it!
 Data protection and quality of service
are central requirements
 Mission-critical readiness of the platform is becoming mandatory
 Scalability is critical
 HANA operations will need to live up to the same operational standards
as ERP today
Hitachi Focus:
Scale & Perform & Protect - With Enterprise SLAs

12. WHAT DOES HDS OFFER AROUND SAP
HANA?
TWO ARCHITECTURAL CHOICES
SAP HANA scale-up:
 Single-node SAP HANA appliance
 Sizes: 256GB (S), 512GB (M), 1024GB (L)
 Used for POCs, demos, smaller production
environments
SAP HANA scale-out:
 Multi-node SAP HANA appliance
(node size: 512GB) with built-in HA
 Certified for up to 16 nodes, beyond that
custom check with SAP
 Used for larger HANA environments and
designed for the full HANA journey

13. HITACHI UCP SELECT FOR SAP HANA
SCALE-UP
Key features and benefits:
 Scalability and investment protection
Up to four Hitachi Blades delivering a
single HANA node with up to 80 cores
and 1,024GB of memory (CB 2000).
 Availability
Fibre Channel storage for 99.999% data
availability (HUS 130)
 Performance
Well-balanced system with Fibre Channel
storage and Fusion IO Gen 2 cards for
log files
Balanced system of compute, SSD and
storage
SAP HANA
preloaded
by HDS
SIZE MEMORY # BLADE SOCKETS CORES
SMALL 256GB 1 2 20
MEDIUM 512GB 2 4 40
LARGE 1,024GB 4 8 80

14. SCALE AND SIMPLIFY YOUR SAP LANDSCAPE
SCALABILITY AND EFFICIENCY
SmallSize-256GB
HANA
MediumSize-512GB
SAPHANA
LargeSize
1024GB
SAPBI
SAPERPDEV
SAPCRMQA
 Customers can smoothly grow their HANA appliances without rip and
replace, lower TCO and protect the investment
 Customers can deploy a large SAP environment “in a box,” saving TCO

15. HITACHI UCP SELECT FOR SAP HANA
SCALE-OUT: HIGHLIGHTS
BENEFITS AND DIFFERENTIATION
 Key components:
‒ The same Hitachi blades as for
S/M/L (CB 2000). Node size: 500GB (M)
‒ Tier 1 enterprise-class direct-attach block
storage (VSP), as used today for core SAP
‒ Usage of SAP HANA Storage Connector API for
data and logs instead of NFS-type setups
 Key benefits:
‒ Designed to support the full HANA journey
‒ True mission-critical robustness and performance
‒ Customers can rely on the same processes they
use for ERP today
‒ Free of issues that NFS/MPFS implementations have
(see SAP Note 1740136)
‒ Excellent investment protection
1 node

16. 1 & 1 INTERNET AG
 Overview
‒ Leading Internet service provider
‒ Businesses in DACH, UK, France, Spain, US and others
‒ 42 M accounts // 70,000 servers // 11 M contracts
 Challenge
‒ Optimize debt management and lose no money on customer accounts
‒ Provide instant access and full view on debitor data
‒ SAP ECC with IS-T provides insufficient reporting
 Why Hitachi and SAP HANA
‒ BW on SAP HANA provided best solution to analyze big data
‒ Hitachi because of know-how, scalability, price and fast delivery
‒ 10,000 times faster using SAP HANA on Hitachi
SAP SAPPHIRE AND TECHED EMEA

17. HITACHI CONSULTING AND HDS GLOBAL
SERVICES – JOINT EFFORT TO DEPLOY SAP
HANA
‒ Factory build SAP certified Converged Appliance to
accelerate time to production
‒ Implement and integrate Hitachi UCP Select for SAP
HANA™ appliances into customer IP networks
‒ knowledge transfer to accelerate the customer’s learning
curve and increase ease of use
‒ Install and configure SAP BusinessObjects Business
Intelligence 4.0 analytics server platform
‒ Installation and configuration of SAP HANA clients
 Additional Services from Hitachi Consulting
‒ SAP landscape assessment, SAP HANA sizing,
‒ Business analytics plan for HANA and reporting.
‒ Live in Five Deployment Service
‒ Live in Five Rapid Deployment Services
(HANA Enterprise or BW)
* ETL = extraction, transformation, loading
 Faster time to
production,
speed ROI
 Accelerated
deployment
 Provide
expertize and
skills
 Scale Up and
Out capabilities
 Knowledge
transfer

18. SUMMARY SAP AND HITACHI
 Long-term alliance with SAP
 Only vendor using external FC storage across the SAP HANA
portfolio
 Only vendor to use Tier 1 enterprise-class storage in XL
appliances—the same storage that is used today the SAP
Business Suite
 First and one of only two vendors using SAP HANA Storage
Connector APIs replacing NFS-based HA—avoiding data/HA
issues!
 One vendor for servers and storage
 Reduced OPEX and CAPEX
 Designed to support your entire HANA journey—from analytics
to BW to ERP and beyond
 Accelerate time to deployment with consulting and
implementation expertise
WHY HDS FOR SAP HANA?

19. BIG DATA
ONE PLATFORM FOR ALL DATA
MANAGING BIG DATA AT SCALE – ALL DATA TYPES
Dark
Data
Multi-protocol/
multi-data type
Virtualized
Data mobility
Single management
Infrastructure on
demand
HDI / HCP
UCP
SAP Oracle Microsoft
HNAS Hadoop

20. BIG DATA PARTNERS
Analytics
and
visualization
Data integration
Services
Converged
platform

21. SUMMARY OF BENEFITS
BW is slow
Need faster reporting Disparate data sources
Data conversion
challenges
Need more complete analytics
BW is faster
Quick query building
Big data analytics
360 view
Analyze all data
YOUR DATA IS
PROTECTED!

22.  Contact your HDS account executive to learn more
about UCP Select for SAP HANA
 Questions about SAP HANA, contact Joachim
Rahmfeld (joachim.rahmfeld@hds.com)
 Other big data questions, contact Laura Chu-Vial
(laura.chu@hds.com)
CALL TO ACTION

23. QUESTIONS AND
DISCUSSION

24. UPCOMING WEBTECHS
 Big Data Webcast Series
‒ Big Data: Shining the Light on Enterprise Dark Data, April 17, 9 a.m. PT,
noon ET
‒ HDS Big Data Roadmap, coming soon…
 Archive, Backup and Consolidation (ABC) WebTech Series
‒ Archive First: An Intelligent Data Archival Strategy, March 14, 9 a.m. PT,
noon ET
‒ Reduce Costs and Complexity with Backup-Free Storage, March 20, 9 a.m.
PT, noon ET
‒ Consolidate More: High Performance Primary Deduplication in the Age of
Abundant Capacity, March 27, 9 a.m. PT, noon ET
Check www.hds.com/webtech for:
 Links to the recording, the presentation and Q&A (available next week)
 Schedule and registration for upcoming WebTech sessions

25. THANK YOU