I’m excited to serve as an instructor for AIPMM certification prep courses from the 280 Group. This presentation describes why you should consider obtaining an AIPMM certification. The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape. AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level. The 280 Group offers training courses that prepare product management and marketing teams to take the Agile Certified Product Manager (ACPM®), Certified Product Manager (CPM®) and/or the Certified Product Marketing Manager (CPMM®) certification exam(s) from AIPMM. The 280 Group helps companies deliver products that delight their customers and produce massive profits by providing Product Marketing & Product Management Consulting, Contractors, Training, Certifications, Books, Templates and Toolkits. The 280 Group Press offers best-selling product management & product marketing books and a complete and thorough worldwide-standard methodology that includes a seven phase product process with corresponding training, certifications and templates. I have over 15 years of experience building and directing high performance cross-functional product teams and transforming products to wealth for technology-based product-driven companies. I have launched over 30 products and solutions that resulted in over $200M of achieved global sales revenue. I provide services as a consultant, contractor, coach, or trainer to organizations that need to create value-added products that delight customers and effectively market them to create demand. Seating is very limited in all courses from the 280 Group because we keep the class size small to ensure high participant interaction with the instructors. Reserve your space now before the next session sells out. Contact me for information about AIPMM membership benefits, certification courses in your area, or for help creating a product management or innovation process to drive your company's growth. Feel free to favorite this presentation and download this for your reference. I hope to see you again soon. Regards, Hector Del Castillo http://linkd.in/hdelcastillo

1. © 2013 H. Del Castillo Linkd.in/hdelcastillo
Hector Del Castillo
linkd.in/hdelcastillo

2. © 2013 H. Del Castillo Linkd.in/hdelcastillo
Association of International Product Marketing and
Management
• With members in 65 countries, the AIPMM is the worldwide
certifying body of product team professionals
• The only organization that addresses the entire product
lifecycle (inception to obsolescence) throughout any industry
• Presently has offerings in North America, Europe, Middle East,
Australia and Southeast Asia
• Membership benefits include eligibility for the certification
programs, discounts to AIPMM events, and access to the
career center, peer forums, tools, templates and publications
The Hub Of All Things Product Management

3. © 2013 H. Del Castillo Linkd.in/hdelcastillo
280 Group
• Provides AIPMM-authorized certification training prep courses
• Helps companies deliver products that delight their customers
and produce massive profits by providing Product Marketing &
Product Management consulting, contractors,
training, certifications, books, templates and toolkits
• Since 1998, the 280 Group’s consultants, contractors and
trainers have helped a wide range of companies, from Fortune
500 to startups to deliver and market great new products and
achieve excellence in product management and product
marketing

4. © 2013 H. Del Castillo Linkd.in/hdelcastillo
AIPMM Certifications
AIPMM offers globally recognized certifications:
• Certified Product Manager (CPM®)
• Certified Product Marketing Manager (CPMM®)
• Agile Certified Product Manager (ACPM®)
• Certified Innovation Leader (CIL®)
• Certified Brand Manager (CBM®)

5. © 2013 H. Del Castillo Linkd.in/hdelcastillo
What is your greatest challenge to
remain in product management in
case of a slowdown, merger, or
acquisition?

6. © 2013 H. Del Castillo Linkd.in/hdelcastillo
Why Get Certified
• Bestows internationally recognized credential
• Enhances opportunities for career
advancement
• Improves earning potential
• Validates expertise regarding best practices
• Grants mark of distinction that sets you apart
• Connects you with experts and thought
leaders
• Demonstrates commitment to your profession

7. © 2013 H. Del Castillo Linkd.in/hdelcastillo
Why Certify Your Company’s Staff
• Increases your company’s value by enhancing
your products’ value proposition
• Enhances your staff’s effectiveness to align work
within your company
• Validates your staff’s competence regarding best
practices and methodologies
• Connects your staff with experts and thought
leaders across industries
• Grants mark of distinction that sets your staff
apart

8. © 2013 H. Del Castillo Linkd.in/hdelcastillo
Recommended Training &
Certification by Role
Product
Director
Senior Product Manager
Product Manager
Associate Product Manager
CPM®, CPMM® & Certified
Innovation Leader (CIL®)
CPM® & Certified Product
Marketing Manager (CPMM®)
Certified Product Manager
(CPM®)
AIPMM ProdBOK®
Training

9. © 2013 H. Del Castillo Linkd.in/hdelcastillo
Seven Phase Product Life Cycle
Source: © 1998-2013, AIPMM, All Rights Reserved.
GatePhase

10. © 2013 H. Del Castillo Linkd.in/hdelcastillo
What is ProdBOK®?
A widely accepted set of strategies,
methodologies, concepts, terms and activities
that make up the product management and
marketing domains, as defined by AIPMM
Applies to any product or portfolio across
industries throughout each phase of the
product life cycle

11. © 2013 H. Del Castillo Linkd.in/hdelcastillo
Upcoming Courses
Course & Location Dates Days Time
ACPM® Certification Prep Course & Exam
Seattle, WA
McLean, VA
Aug 26, 2013
Sep 16, 2013
M 8:30 am – 5 pm
CPM® Certification Prep Course & Exam
Seattle, WA
McLean, VA
Aug 27-28, 2013
Sep 17-18, 2013
T, W 8:30 am – 5 pm
CPMM® Certification Prep Course & Exam
Seattle, WA
McLean, VA
Aug 29-30, 2013
Sep 19-20, 2013
Th, F 8:30 am – 5 pm
Contact Melissa Holtzer, melissa@280group.com, for more information.
Additional certification prep courses are available in Austin, San Jose, and London.

12. © 2013 H. Del Castillo Linkd.in/hdelcastillo
Upcoming Courses
Course & Location Dates Time
CIL® Certification Prep Course & Exam
Athens, Greece Oct 10-11, 2013 9 am – 6 pm
CPM® Certification Prep Course & Exam
Athens, Greece
Singapore
Oct 8-9, 2013
Oct, 2013
9 am – 6 pm
8 am – 5 pm
CPMM® Certification Prep Course & Exam
Athens, Greece
Singapore
Oct 14-15, 2013
Oct, 2013
9 am – 6 pm
8 am – 5 pm
Follow the links provided to get more information regarding these courses.

13. © 2013 H. Del Castillo Linkd.in/hdelcastillo
For More Information About
• AIPMM membership benefits
• Certification courses in your area
• Defining the right product strategy & process
to grow your business
• Strengthening your product portfolio
• Building and managing a high performing
product management team to improve
product results

14. © 2013 H. Del Castillo Linkd.in/hdelcastillo
Hector Del Castillo, PMP, CPM, CPMM
Transforming products to profit for technology-based organizations.TM
Product Marketing Director
linkd.in/hdelcastillo
@hmdelcastillo
hmdelcastillo@aipmm.com