Thanks everyone who attended this BoldPM Insights webcast. Thanks also to Phil Simulis at Simtelligent, Podcast Village and Launch Workplaces for their support.
Why is the 3 horizons model a simple, yet powerful portfolio planning tool?
Smarter Decisions Using the 3 Horizons of Growth
Thu, Aug 25, 1:00 - 2:00 p.m. EDT
Summary: bit.ly/wbcst160825
They say you have to work “on” the business, not just “in” the business, yet many small and mid-market business executives and managers are so consumed with daily issues they can’t see beyond the current work. Sales and marketing folks need help with clients and campaigns; developers need insights of personas and problems. But what’s next?
In this session, we’ll explore product portfolio management strategies using the three horizons model. We’ll also discuss resource allocation for products in each phase.
In this session, you’ll learn:
• Why the three horizons model is a great tool to help you plan for growth
• How to determine the best allocation of resources and time for your products
• What are appropriate time allocations for product management and product marketing
• The importance of using this simple tool to guide how you spend your time
Is your team spending time on the right things? It depends on where your products fit within the three horizons of growth.
Speaker: Steve Johnson, Managing Director, Under10 Consulting
Moderator: Hector Del Castillo, Managing Director, BoldPM
About Steve Johnson
Steve Johnson is an author, speaker, and product strategist within the technology community. At Under10 Consulting, he helps product teams implement the latest methods for today’s business environments.
To learn more about Steve, visit: www.under10consulting.com.
Become a Speaker
Contact Hector Del Castillo if you are an author, or experienced speaker and have engaging business intelligence topics for executives, managers and business leaders.
Contact: hector@boldpm.com Connect: linkd.in/hdelcastillo Follow: @hmdelcastillo Visit: bit.ly/boldpmwebcasts
2. Thanks everyone who attended this session. It was a
pleasure and honor to host this discussion.
If you like this content, be sure to like it and share it
with others.
Interested in bringing this topic to your community?
Contact me and let me know how I can help you.
5. Participate and Win!!!
Everyone who attends gets
a free electronic copy of
“Look Beyond The
Product,” courtesy of
Steve Johnson.
Must be present to win.
10. MANAGING A PORTFOLIO: THE THREE HORIZONS MODEL
EXPECTED WINDOW OF RETURNS
Next generation products
Horizon 2
Emerging products
Horizon 3
Optimize for
growth
Optimize for
learning
Source: The Alchemy of Growth, Mehrdad Baghai, Stephen Coley, and David White
Optimize
for profit
Current products
Horizon 1
ACCUMULATEDTOTALRETURNS
15. Peter DruckerSource: Jeff McNeill [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)],
via Wikimedia Commons
In a well-run organization, a
single role has a single
orientation; they either support
[individual] customers or they
support the market.
30. Q & A
Hector Del Castillo
Managing Director
Steve Johnson
Consultant
31. Free Consultation Session
• Submit your name, title, company name, email address,
phone number via email or InMail
• Include a brief description of the problem or challenge
you are experiencing
• We will set up an appointment for follow up
Contact Hector Del Castillo at hector@boldpm.com.
32. Upcoming Courses
Course & Location Dates Time
Certified Product Manager® Prep Course
Launch Workplaces, Tysons, VA Dec 5-6, 2016 8:30 am – 5 pm
Certified Product Marketing Manager®
Prep Course
Launch Workplaces, Tysons, VA
Dec 7-8, 2016 8:30 am – 5 pm
Contact Cynthia Petti at cynthia@280group.com for more information.