Havas Sports & Entertainment Global Review of 2011 and 2012 Predictions
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A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming. Many of these campaigns were created by Havas Sports & Entertainment agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone. This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Valeria Herzer (our Global Strategic Planner) and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond. We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact: Valentina Candeloro Global Marketing Manager valentina.candeloro@havas-se.com Jez Jowett Global Digital Director jez.jowett@havas-se.com Valeria Herzer Global Strategic Planner valeria.herzer@havas-se.com http://www.havas-se.com http://www.facebook.com/havas.se http://www.twitter.com/havas_se_ We wish you all very Happy Holidays and a wonderful 2012 and look forward to featuring your campaigns next year.
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Havas Sports & Entertainment Global Review of 2011 and 2012 Predictions
- 1. Havas Sports & Entertainment Review of 2011 and predictions for 2012 A Selection of Best Cases from Around the World
- 28. Havas Sports & Entertainment Predictions for 2012
- 48. http://www.havas-se.com http://www.facebook.com/havas.se http://www.twitter.com/havas_se Valentina Candeloro Global Marketing Manager [email_address] Valeria Herzer Global Strategic Planner [email_address] Jez Jowett Global Digital Director jez.jowett@havas-se.com
Editor's Notes
- We are the global brand engagement agency of the Havas Group. Our 30 offices in 20 markets deliver strategically sound creative solutions based on insight, experience and a deep understanding of what binds communities together: passion. Since we’re fans in our own right, we know exactly how we’d like to be communicated with, be this through sponsorship, branded content, social networks, live brand experiences…We recommend the right bespoke solutions for our clients to ensure ongoing meaningful relationships with their fans. We are Havas Sports & Entertainment. Fans. Passions. Brands.
- SOCIAL MEDIA/DIGITAL Viral Marketing Community management Advergaming Mobile Marketing Seeding Blogger relations Social Media Influence Marketing Live Measurement PR & CONTENT Media relations Editorial content Celebrities endorsement E-influence Lobbying Social Media Media partnerships Branded TV programs Cross media strategies Product placement Brand TV channels Radio programming Web channels Advertiser Funding Programs EXPERIENTIAL Live events Grassroots programs Hospitality POS animations Street Marketing Product sampling Internal incentives Creative/ OOH Guerrilla Marketing
- CASE STUDY 2011, EXPERIENTIAL, SOCIAL MEDIA 2011, NIKE TAKE MOKUM CAMPAIGN, NIKE, NETHERLANDS, JOGGING, RUNNING, RUNNERS, RUN UNLEASHED, GRAFFITI, AMSTERDAM, NIKE+, URBAN RUNNERS, NIKE RUNHOUSE, VIRTUAL CANVAS, POP-UP STORE, PRODUCT TRIALS, ONLINE RUNNING CLUB, AMSTERDAM RUNNING GRID, BOONDOGGLE, SPORTS, ATHLETICS, JUNE 2011 jezmond, jez jowett, @jezmond
- FACEBOOK COMPETITION, FACEBOOK CASE STUDY 2011, FANWAGEN, VOLKSWAGEN, FACEBOOK, NEHERLANDS, WHICH ONE WOULD YOU CHOOSE, SOCIAL MEDIA, THE MOST SOCIAL CAR EVER, SOCIAL NETWORK, AUTOMOBILE, LICENSE PLATE, LOTTERY, FACEBOOK SWEEPSTAKE, FACEBOOK FANS, FACEBOOK LIKES, ACHTUNG, NOVEMBER 2011, jezmond, jez jowett, @jezmond
- Jennifer aniston, sex tape, smartwater, viral, Keenan Cahill, jezmond, jez jowett, @jezmond
- OGILVY, TRADITIONAL MEDIA, INTEGRATED MEDIA, SOCIAL MEDIA, CRUSH HOUR, EUROPCAR, HIDDEN CAMERA, CAR CRUSH, STUNT, STREET STUNT, GUERILLA, AMBIENT CASE STUDY, UP THE CREEK WITHOUT A PADDLE, CAR ELIMINATION, CAR STUNT, AUTOMOTIVE CASE STUDY 2011, NRJ RADIO, http://advertlover.com/node/11347 http://www.todayisyourhappyday.com/2011/08/what-would-you-do-when_02.html http://www.decisionmarketing.co.uk/wp-content/uploads/2011/03/car-again.jpg
- Kee-ko, keeko, chicco, chicco bananas, chico, outdoor advertising case study, new york,
- LONDON FASHION WEEK, BURBERRY, BURBERRY FASHION, BURBERRY SOCIAL MEDIA, #TWEETWALK, SPRING SUMMER 2012 COLLECTION, BEHIND THE SCENES, SOCIAL MEIDA COLLECTION, TWEETWALK, TWITTER HASHTAG, LIVE STREAM, SOCIAL MEDIA CATWALK, BURBERRY.COM, MADEBYMANY, MIKE KUS, INSTAGRAM, BB LONDON RADIO, #BURBERRY, CHRISTOPHER BAILEY, WORLD RECORD, PICADILY CIRCUS, HOLOGRAPHIC 3D SHOW, http://www.telegraph.co.uk/technology/twitter/8773521/London-Fashion-Week-Twitter-teams-up-with-Burberry-to-launch-Tweetwalk.html http://nubry.com/2011/09/burberrys-tweetwalk-takes-twitter-by-storm/ http://www.burberry.com
- Big stain, ariel, saatchi and saatchi, china, wii, pr, stains, interactive, outdoor.
- LIVING SOCIAL, LIVING SOCIAL TAXI, HOW TO SURPRISE, SOCIAL MEDIA CASE STUDY 2011, EXPERIENTIAL CASE STUDY 2011, BEST USE OF AMBIENT MEDIA 2011, ONLINE BUZZ, WOM, LIVINGSOCIAL, TAKE IT OR LEAVE IT CHALLENGE, TAXI PASSENGERS, BLACK CABS, ROLL THE DICE, CHESS BOXING, POLE-DANCING FITNESS CLASS, CHEF MASTER CALSSES, SPEEDBOAT TRIP, RIVER THAMES, FEED A TIGER, BLOGS, EARNED MEDIA, HIDDEN CAMERA, MINDS EYES MEDIA, LONDON http://www.adweek.com/news/advertising-branding/ad-day-livingsocial-133955 http://myvirtualscrapbook.wordpress.com/2011/08/10/keep-the-change/ http://randymatheson.com/rolling-the-dice-to-adventure-in-the-livingsocial-taxi/
- OGILIVY ACTION, give something otherwise you’ll get nothing, ADVERTISING, INNOVATIVE, INTERACTIVE, MAKE SOME NOISE, COCA-COLA, COKE, COLA, HOW TO TEST NATIONAL FOOTBALL TEAM SUPPORTER’S FERVOUR, ARGENTINA, ARGENTINIAN FANS, FOOTBALL, WORLD CUP, WORLD CUP 2016, NO SOUND NO MATCH, BUENOS AIRES, COAP AMERICA, COPA AMERICA 2011, SOUND LEVEL STUNT, http://www.trends2you.com/2011/07/coca-cola-e-a-sua-intervencao-na-copa-america/ http://www.shotmcn.com/blog/wp-content/uploads/2011/07/coca-cola-ambient-copa-america.png http://lavartcollective.com/?p=1454
- The escape machine, sncf, pleix and ddb,
- Cake paris, borgia, havas sports & entertainment, bloggers campaign, borgia canal plus
- LOWE ATIVISM, THE HANGOVER MONSTER, GURONSAN, HOW TO MAKE A BORING PRODUCT AWESOME, HANGOVER CURE, HANGOVER REMEDY, SOCIAL MEIDA CASE STUDY, PARTY-GOERS, PHARMACEUTICAL CASE STUDY, PHARMACEUTICAL ADVERTISING, PHARMACEUTICAL SOCIAL MEDIA, SLEDGE HAMMER, MUSIC FESTIVALS, COLLEGE PARTIES, NIGHT CLUBS, FACEBOOK, YOUTUBE, PORTUGAL, http://www.coisasemanal.com.br/blog/wp-content/uploads/2011/05/Screen-shot-2011-04-28-at-11.51.41-AM1.png http://www.facebook.com/Guronsan?ref=ts http://laurawaldman.wordpress.com/tag/guronsan/
- Purple mailbox, yahoo, happiness vending machine, stunt, flowers, E2.
- Carslberg, biker cinema stunt, that calls for a carlsberg, Duval Guillaume modern,
- HS&E. havas sports and entertainment, carlsberg, carlsberg of woodstock festival in poland, UEFA Euro 2012 case study, experiential, beer marketing, UEFA, festival fan zone,
- Hse china, black box, peugoet, motion and emotions, Present Peugeot RCZ photospring
- Omd, fuse, nissan juke rocks.
- Honesty tea, america’s honesty, ss+k, San Francisco, Los Angeles, Chicago, Boston, Atlanta, New York City
- ALL THE PINK OF LIFE by Gazzetta dello Sport, la gazzetta dello sport, all the pink of life, Bari-AC Milan, Ibrahimovic playing frisbee... , Zlatan Ibrahimovic , Sergio Almiron, . Thiago Silva, Even Gennaro Gattuso, valentina candeloro,
- Havas, a new way to deliver, jojo, coose art. shoes, customized.
- Spread the ted, ted, taxi driver marketing, stunt marketing, ogilvy,
- JUNG VON MATT, DECEMBER 2011 CASE STUDY, LADY GAGA, THINK BIG, OBERMUTTEN, LOCAL VILLAGE, SWITZERLAND, SWISS ALPS, FACEBOOK COMPETITION, FACEBOOK FAN LIKES, LIKE MY VILLAGE, EARNED MEDIA, OWNED MEDIA http://www.page-online.de/emag/kreation/artikel/facebook_invasion_in_obermutten http://www.24heures.ch/actu/suisse/hameau-rassemble-5500-fans-facebook-2011-10-08 http://www.agenciabrowse.com.br/site/2011/11/facebook-cria-ponto-turistico-em-pequena-vila-suica/
- Playstation, the tailor shop of mr lee, social media 2011, playstation stunt, batcave, superheroes, leo burnett http://nerdbastards.com/2011/04/25/have-your-dc-universe-online-super-hero-threads-professionally-tailored/ https://www.creativereview.co.uk/images/2011/04/mr._lee_1.jpg http://blog.direct2drive.com/tag/dc-universe-online/
- Keep cooler, brazil, drink, bloggers, social media, ugc, meme maker, virtual tool, meme, caumoura, digital zoo, VINICOLA AURORA http://vimeo.com/28316779 http://media.salon.com/2011/06/keep_cooler_a_line_of_web_inspired_alcohol-460x307.jpg http://cdn.pimpmyspace.org/media/pms/c/yg/ix/n4/trollface.png
- Giro sucht here, Sparkasse, havas sports & entertainament, financial facebook pages, Joko, Klaas, bank locator, serial born endorsers, MPG
- Social media, Facebook, Facebook likes, Facebook engagement, Facebook friends fans, social CRM, social engagement, community building, ROI, ROSS, return on social spend, 2012 predictions, jezmond, jez jowett, @jezmond http://creativecommons.org/licenses/by/3.0/
- London Olympics 2012, social media Olympics 2012, SoMe2012, SoMe London Olympics 2012, sports marketing London 2012, Havas sports & entertainment, sports marketing Olympics, flickr, Usain Bolt social media, twitter, 100metre final, jezmond, jez jowett, @jezmond http://www.flickr.com/photos/31808226@N05/6130296771/ http://creativecommons.org/licenses/by/3.0/
- Sports federations, athletes, brands, real time, athletes on social media, confidence not fear, jezmond, jez jowett, @jezmond http://www.flickr.com/photos/caguard/6094723130/ http://creativecommons.org/licenses/by/3.0/
- Million dollar bloggers, Mexico, latam, $15000 per tweet, blogger networks, bog syndication, jezmond, jez jowett, @jezmond http://www.flickr.com/photos/suzanneandsimon/1746100681/ http://creativecommons.org/licenses/by/3.0/
- Sports subscriptions, sports marketing revenue model, sports rights package, YouTube, Facebook, jezmond, jez jowett, @jezmond http://www.flickr.com/photos/mikecogh/6123331851/ http://creativecommons.org/licenses/by/3.0/
- Sport and technology, sport social media, 3d, 4d, slow motion, time lapse, adrenalin sensors, heart monitors, jezmond, jez jowett, @jezmond http://www.flickr.com/photos/pe5pe/3242342574/ http://creativecommons.org/licenses/by/3.0/
- Digital production, digital our-sourcing, agile content, bedroom creators, YouTube, jezmond, jez jowett, @jezmond http://www.flickr.com/photos/walmartcorporate/5793422190/ http://creativecommons.org/licenses/by/3.0/
- Fan sourced singles, 02, Wembley, user generated content, fan royalties, jezmond, jez jowett, @jezmond http://www.flickr.com/photos/mwiththeat/3712998374/ http://creativecommons.org/licenses/by/3.0/
- PR, earned media, owned media, paid media, shared media, silo marketing, integration, bloggers, jezmond, jez jowett, @jezmond
- Infographics, video graphics, data visualization, PowerPoint, jezmond, jez jowett, @jezmond http://www.flickr.com/photos/ibikefresno/5892802181/
- Personal content, customized content, shared content, mobile content, jezmond, jez jowett, @jezmond http://www.flickr.com/photos/sanjoselibrary/2944498979/
- Roi of pr, accountability, paid media, sentiment, influencer analysis, celebrity marketing, celebrity pr, jezmond, jez jowett, @jezmond http://www.flickr.com/photos/cambodia4kidsorg/3290848259/
- Influencer marketing, pr, celebrities, jezmond, jez jowett, @jezmond http://www.flickr.com/photos/9382228@N08/4836210531/
- Digital amnesty day, switch off, unplug day, Facebook. jezmond, jez jowett, @jezmond http://www.flickr.com/photos/brook/33496825/
- LBS, location based services, social currency, jezmond, jez jowett, @jezmond http://www.flickr.com/photos/da_belkin/6462640765/ http://creativecommons.org/licenses/by/3.0/
- Live events, green events, recycling at events, carbon neutral, carbon positive marketing, jezmond, jez jowett, @jezmond http://www.flickr.com/photos/zoetnet/4212133196/
- Pop up events, flash mobs, experiential, live event marketing, street marketing, jezmond, jez jowett, @jezmond http://www.flickr.com/photos/vdrg/5458584580/
- http://www.havas-se.com http://www.facebook.com/havas.se http://www.twitter.com/havas_se Jez Jowett, Valentina Candeloro, Valeria Herzer, Havas Sports & Entertainment @jezmondo, @valycuty, @valherzer, @Havas_SE