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    Out Of Box Experience Design

    From harrybr, 3 months ago Add as contact

    Out of Box Experience Design: presentation by Harry Brignull & Pete Gale. More info at www.90percentofeverything.com

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    Slideshow Transcript

    1. Slide 1:Out of Box Experience Design Harry Brignull Pete Gale
    2. Slide 2:Who are these guys? Harry Brignull: User Experience Consultant, Madgex Pete Gale: Head of User Experience, Cogapp
    3. Slide 3:The problem: Self Install Broadband Packages are hard to install yourself
    4. Slide 4:Which means... Customers call in for help Call center costs ramp up Frustrated customers less likely to renew contracts
    5. Slide 5:Which means... In this case, good OOBE design isn’t just about being nice or ‘building a luxury brand’ - its all about reducing costs!
    6. Slide 6:What’s the problem? N.D.F.
    7. Slide 7:How Big? With return rates of 20-30%, home networking gear is currently the most returned item at “big box” electronics stores Scherf, K. Consumer Electronics Association Conference, Home Networking Panel, 20