A quick summary of Google Analytics in the year 2011. This is a Slide version of the entire article visible at http://goo.gl/bXkY4 . Covers changes in Features, Mobile Tracking, Social Tracking, SEO changes, Controversies and much more!

1. Google
Analytics
Recap
2011 in Review: Important Changes & News
Google Analytics: 2011 in Review Rachit@HappyMarketer.com / @hmarketer

2. Google Analytics: 2011 in Review
• This is the PPT version of the full article at http://goo.gl/iL9KQ
• Includes summary in 8 areas:
1. Upgrades to UI & Features
2. Brand New Features
3. Mobile Tracking
4. Social Media Tracking
5. SEO & Site Speed
6. API & Back-end
7. Education & Learning
8. News & Controversies
Google Analytics: 2011 in Review Rachit@HappyMarketer.com / @hmarketer

3. 1. Upgrades to Features / UI with GA v5
• GA v5 announced in March 2011
– Huge change in architecture
– Nicer, cleaner UI
– Still not fully launched, will finish by
March 2012
• Upgrades to features including:
– Dashboard
– Goals & Events Changes
– Custom Reports
– Intelligent Notifications
Google Analytics: 2011 in Review Rachit@HappyMarketer.com / @hmarketer

4. 2. Brand New Features
• GA v5 brought a ton of cool features
• Analytics Right Now (Real Time Beta)
– Shows site stats with just a 1 second delay
– Very cool, helps track real time
• Multi Channel Attribution Report
– Helps track all marketing channels
– Can finally measure branding
Google Analytics: 2011 in Review Rachit@HappyMarketer.com / @hmarketer

5. 3. Mobile Tracking Features
• Tracking on iOS, Android
– Already robust SDK
– Notable improvements
– Integration still a bit clunky, not as easy as web based tracking
Google Analytics: 2011 in Review Rachit@HappyMarketer.com / @hmarketer

6. 4. Social Media Tracking
• Still sorely lacking social data –
social media tracking is weak
• A few features that help track
social tracking on websites
– Facebook “Likes”
– Twitter “Tweets”
– Google “+1”
– Integrated automatically with
AddThis & ShareThis
Google Analytics: 2011 in Review Rachit@HappyMarketer.com / @hmarketer

7. 5. SEO & Site speed
• Google Webmaster Tools
– Now integrated with GA
– Can see some keyword data within GA
• Huge push towards faster sites
– Page Speed Tool is pretty cool
– Speed is now a factor in SERPs
• They’ve taken away SEO keyword data
– Huge controversy because Google users
now redirected to https site
– Google refuses to pass on keyword data
Google Analytics: 2011 in Review Rachit@HappyMarketer.com / @hmarketer

8. 6. APIs & Back End Upgrades
• Tracking Code Improvements
– Client side POST support
– Automatic Site Speed tracking
• New Dimensions & Metrics
• Benchmarking was killed
Google Analytics: 2011 in Review Rachit@HappyMarketer.com / @hmarketer

9. 7. Education
• AnalyticsTV featuring @anivash and the rest of GA
team is always fun & interesting
• Conversion JAPAC blog by @vinoaj brings asian and
regional case studies
• Awesome Google Analytics infographic by @tatvic
Google Analytics: 2011 in Review Rachit@HappyMarketer.com / @hmarketer

10. 8. News & Controversies
• Google Analytics Version 5
– Very slow rollout
– Lots of new features
– Some delayed features (PDF Export &
Email Scheduling)
• Google Analytics Premium
– US$150,000 fee per year
– Higher data processing limits
– Advanced features including DoubleClick
integration
Google Analytics: 2011 in Review Rachit@HappyMarketer.com / @hmarketer

11. … And there’s more!
• Read the complete article with a lot more links http://goo.gl/iL9KQ
• Follow us on Twitter and our Blog
• Call for Google Analytics Help
– Training for IT & Web Teams
– Consulting & Troubleshooting
– Setup, Management, Optimization
• Rachit@HappyMarketer.com
• www.HappyMarketer.com
Google Analytics: 2011 in Review Rachit@HappyMarketer.com / @hmarketer