2. About Happy Marketer?
• Headquartered in Singapore
• Provides Strategic Consulting and
Training Services
• Focused on bringing market leading
thought leadership in Social Media
Marketing to APAC
• Trained over 1500 professionals in
less than 2 years
• Yahoo & Google Certified Partners
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16. The 4 Steps to
Social Media
Success
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17. The 4 Steps to
Social Media
Success
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18. Attract
1. Advertising
2. Your Existing Assets
3. Viral / Word of Mouth
Goal: Grow your community.
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19. Use Your Existing Assets
• Tags on TV, posters, brochures, website
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20. Socialize Your Website
• Add social media buttons to your home page
• Add a Facebook Like box to your website
• Portal for your social media channels
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26. Create Constant Content
• Short videos
• Infographics
• Articles
• “Constant content
creates a constant
audience”
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27. Organic: Content Calendar
• Plan & chalk out 6
month content
strategy
• Meet an
overarching theme
• Post twice a week,
optimize and
encourage
comments
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28. Care for your Community
• Provide educational material
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32. Facebook
• Ran contests, customer service, share
photos/videos
• First 1000 fans get a free beer
• Measured post quality (number of
interactions/comments), traffic to
website
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33. Customer Service and Engagement
• Free beer to the 1st 1000 fans
• Low advertising
• Lots of conversation & images
• Lots of promos being offered
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35. Case Study – Customer Service
Air Asia uses a tab on
it’s Facebook page to
encourage questions,
and reduce phone
volume. There’s an
automated database
that answers most
questions.
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42. Attract
1. Size of Community
2. Quality Conversations
3. Revenue Generated
Goal: Utilize metrics to make
better business decisions
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43. Size of Active Community
• The number of Facebook fans, Twitter
followers
• Blog posts, comments
• The number of pictures, videos, article views
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44. Quality of Conversations
• Did you learn anything from your customers?
Competitors? Did they learn anything about
you?
• Reviews?
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45. Tracking Conversations
• Me: “Hey Mr. Customer, do you mind if I ask how did you
find me?”
• Client: “Oh yeah! last week I followed your tweet and read
your post about the 7 examples of kick-ass personal
brands…”
New Prospects: 8 (6 from Twitter/1 from Facebook/1
from LinkedIn)
New Clients: 4 (3 from Twitter/1 from LinkedIn).
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46. Revenue Generated
• Sales from events, contests, and products
promoted through social media
• Reduction in marketing expenses
• Set the right expectation about revenue
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51. Recommendations for the next 4 weeks
1. Internal check of existing social
media accounts
2. Competitor analysis on
social media
3. Assign an internal evangelist
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52. Corporate Training Programs
Think Tank Boot Camps
for Senior Managers & Leaders for Mid-level IT/Marketing Staff
– Half a day – 1-2 days
– Strategic view of company, – Implementation processes in
competitors web, search & social media
– Senior leaders from sales, marketing, – Relevant execution folks from
IT marketing & IT
– Plugging the biggest implementation – Learning how to manage
leaks agencies & web staff
– Prioritizing New Media Goals – Beating practical challenges
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53. Monthly Digital Performance Report
• Find out where your business
stands in web marketing
• Discover opportunities for growth
• Understand your online business
more intimately
• We set up the measurement
tools
• 2-hour monthly performance
review + consultation
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