This presentation was given on May 25th as a part of the "Gary Vee in Big D" event promoting the release of Gary Vaynerchuck's new "Thank You Economy" book.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
This presentation was given on May 25th as a part of the "Gary Vee in Big D" event promoting the release of Gary Vaynerchuck's new "Thank You Economy" book.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
More than Just Lines on a Map: Best Practices for U.S Bike Routes
Thank You Economy -- Hank Heyming Chapter
1.
2. CONTENTS
7 Intent: Quality versus Quantity 131
8 Shock and Awe 141
Part III. The Thank You Economy in Action 149
'CONTENTS
9 Avaya: Going Where the People Go . 151
10 AJ Bombers: Communicating with the Community 155
11 Joie de Yivre Hotels: Caring About the Big and 167
Little Stuff
18 Irena Vaksman, DDS: A Small Practice Cuts Its 177
Teeth on Social Media
Acknowledgments xi 13 Hank Heyming: A Brief Example of Well- . 187
Preface xiii Executed Culture and Intent
Conclusion 193
v Bart I. Welcome to the Thank You Economy 1
Part IV. Sawdust 199
: 1 How Everything Has Changed, Except 3.
: Human Nature More Thoughts O n . . . 201
3 Erasing Lines in the Sand 45
3 Why Smart People Dismiss Social Media, and 51 Part V. How to Win in the Thank You Economy, 231
Why They Shouldn't the Quick Version
. How to Win 85 Notes 235
4 From the Top: Instill the Right Culture 87
5 The Perfect Date: Traditional Media Meets Social 111
6 I'm on a Horse: How Old Spice Played Ping-Pong, 119
Then Dropped the Ball
3. • 186 gary vaynerchiifc
find new ways to approach your marketing strategies. Innovate
or die.
Even if you're a small medical practice (or small business of
any kind) and not living in the midst of a technophile environ-
ment like San Francisco, you should establish your social media
presence. The customers in your area maybe a little slower to get CHAPTER THIRTEEN
online than they might in other parts of the country, but they are
coming. If people in San Francisco are talking to their dentist
• online, soon people in Kentucky will, too. In fact, they probably Hank Heyming: A Brief
are already.
Example of Well-Executed
You never know, you know? You never know what platform
is going to explode. You never know which customer is going to Culture and Intent
mean the most to your business. The only way to prepare for all
eventualities is to take some chances, and no matter what, treat
every customer, online and hi person, as though he or she is the
most important customer in the world.
I hat do you call a lawyer who tweets?
Smart.
Heyming is an attorney who has used social media
tools to build his practice within a global law firm, grow
his personal brand, and communicate with his clients
and the startup community. There might be many blogging,
tweeting, skyping, Quora-contributing lawyers practicing on
either coast, but in Richmond, Virginia, Heyming stands out
as an example of how implementing and acting upon proper
culture and intent can reap great rewards in the Thank You
Economy.
4. 188 gary vaynerchuk THE THANK YOU ECONOMY J.89
Taking Advantage of the Culture a claim many companies in less conservative fields can say. I give
them props for that.
Culture has a lot to do with Heyming's success. He is fortunate to
work for a company that appears to understand that we are living
and working in a world where a culture of trust and transparency Starting •with. Good Intent
propels business forward. In Heyming's words, Troutman Sand-
ers, where he works, is "enlightened," which is not a term most Heyming has created and spread his own culture.as well. His pas-
of us are used to hearing in connection with a global law firm. sion is guiding and advising startups from conception to money-
As we've discussed, lawyers are generally risk-averse and conser- making maturity. When he moved to Virginia from Southern
vative when it comes to adopting any technological innovation California, he was frustrated by how small and diffuse the entre-
that increases a company's or brand's exposure to outside com- preneurial community was. Atfirsthe complained about it; then
mentary. While the new crop of law school graduates may find he decided it was up to him to nurture a solid network of local
it totally normal to have their lives, thoughts, and opinions open entrepreneurs and venture capitalists that would help himfoster
for scrutiny on Facebook and Twitter, in general lawyers in their a thriving client base. So during his free time, he started offering
mid-forties and up are still leery of social networking sites, and it's pro bono or sharply discounted advice to startups. An entrepre-
reasonable to believe that lawyers in their mid-forties and up are neur himself, he knows how vulnerable young companies are as
at the helm of a large number of big law firms. It's probably even they try to gain their footing. "Once a company is up and roll-
reasonable for many of them to be nervous about letting their em- ing and has a few rounds of financing under its belt, it can typi-
ployees speak freely online—even attorneys who know their stuff cally throw a stick and hit a lawyer/accountant/consultant. But,
can make boneheaded mistakes in judgment like anyone else; they when they are just starting out and are cranking code in their
have been reprimanded, fined, and even fired for posting informa- parent's basement, they barely have money for ramen, much less
tion about cases or complaining about clients and judges online. advisors. This is where I see an opportunity to both build the
The culture at Troutman Sanders seems to be unusually trusting ecosystem and, ultimately, help myself... I am a firm believer
for a large law firm. According to Heyming, it actively encour- in 'doing it right.'" He adds, "Today, this ecosystem is depen-
ages its attorneys to pursue creative and innovative ways to build dent on social media and connectivity. The founders I work with
their practice. I can't say whether the firm has incorporated all of live and breathe Twitter and Skype, so I live and breathe Twitter
the cultural building blocks we discussed in chapter four, but if and Skype. I work when they work—even if that means doing
Heyming has as much freedom as he seems to have,-the firm has a Skype video conference at 11:30 at night so we can talk to the
got an impressive handle on trusting their employees, which is not team member in Hyderabad."
5. 190 gary vaynerclnik THE THANK YOU ECONOMY 191
Culture + Intent = Word of Mouth weekly by founders and investors who are inspired or intrigued
by something he wrote.
•
I Heyming insists that it does not take a lot of time to offer fledg-
ling startups his services; and his investment is quickly paid
offence the companies get financing-and he can start charging What One Lawyer Can Do, Anyone Can Do
them like regular clients. The reward he has earned from his
work has far outweighed any risk he might encounter by spend- Overall, the details of Heyming's path to success in the Thank
ing resources on companies that may never fly. In fact, his larger You Economy are not that different from those of any of the
paying clients, many of whom started out as small startups, other business owners or companies we spoke to for this book.
generate 90 percent of his workload even though they make up He succeeds because he doesn't draw lines in the sand when
only 30 percent of his client base. Some of his clients are venture faced with the unfamiliar or unproven; he gets that at its core.
capital funds, and they, too, recognize that it's in their best inter- Work is always about giving—efficiency, entertainment, re-
est for Heyming to help grow their entrepreneurial community. lief, free time, peace of mind, opportunity, comfort—to other
Everybody wins: Troutman Sanders, which gives their attorneys people; he cares deeply about his clients and recognizes that
free rein to build their practices as they see fit; Heyming, who their success is his success. I think when Heyming describes
gets to make money doing what he loves to do in a way that he the practice of law by saying "at base our practice is built
loves to do it; the startups who just need a break; and the venture around relationships," he could be talking about any field or
capitalists looking for their next investment opportunity. industry, including yours.
Of course, there are startups that never go anywhere, but
Heyming has no reason to think of the time spent with clients
who don't make it big as a bad investment. Entrepreneurs are The Big Picture
idea people, and they usually have more than one; they often
come back to him with new ventures. At the very least, idea No one is perfect, and I see ways in which each of the companies
people love to talk to other idea people, which means the word I've profiled could adjust and improve their social media initia-
of mouth from entrepreneurs whom he tries to help often brings tives. Then again, I'm well aware that there are things I could
him new business. do to improve my own efforts. Sustaining relationships and le-
In addition to the word of mouth spread by his current and veraging social networks is challenging work. Yet the thing that
former clients, paying and nonpaying, Heyming builds busi- strikes me about the individuals who are leading the companies
ness by tweeting and blogging. He says he is contacted almost and brands profiled in this book is their excitement. They work
6. 198 gary vaynercb.uk
like animals, and the economy is still wobbly, but when they talk
about their work, you get the definite sense that all they see are
doors of opportunity flying open every day. It's as though social
media has given all its users an equal platform on which they can
build not just their careers, but their dreams.
Conclusion
-i
t's not your imagination; marketing really has gotten harder.
Markets are splintering, eyeballs are shifting, attention spans
are waning, and the amount of information people are try-
ing to absorb continues to multiply* Where we consume me-
dia, and where and how we interact in person and online has
changed at an astounding rate, and it is continuing to morph
and expand every day. The only way brands and businesses are
going to be able to adapt to and overcome these challenges is by
conducting a virtual door-to-door campaign to win over their
customers' hearts and minds. That's a lot harder and more time-
consuming than bombarding the market with a one-size-fits-all
message. Yet those companies that are willing to get in the social
media trenches with their customers will see that word of mouth
can allow each individual engagement to have an impact hun-
dreds of times greater than itself. If marketers commit to Thank
* Just how much, information are we trying to absorb? At the 2010 Techon-
omy conference in Lake Tahoe, California, Google CEO Eric Schmidt stated
that every two days people create as much information as they did from the
dawn of civilization to 2003, about five exabytes of data.