4. Keywords
• Genuine vs “Stealing”
• Masterpiece vs “Productive”
• Creator vs “Builder”
• Artist vs “Curator”
All Are Makers
5. Mobile Era
• Connected, Disconnected
• Focus, Distracted
• Information, Nothing
Personalisation, Contextual
6. Content Strategy in Mobile Era
• Anytime, Anywhere -> Continuity
• Abundance of information -> inspiration
• “Content Thinking” -> stealing form Design Thinking
Principles