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Mobile Opportunities of Today - Jeff Allen at Acquisio Summit

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Hanapin Marketing
Hanapin Marketing

Jeff Allen at the Acquisio User Summit June 27-29, 2012 Montreal, QC Topic: Mobile Ad Opportunities of Today and Tomorrow

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Replace area with partner/customer logo (Remove if not needed) Mobile Opportunities of TODAY Creating experiences engineered for mobile that are oddly useful. 1 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
Jeff Allen Hanapin Marketing Blog: PPCHero.com @JeffAllenUT 2 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
Why does mobile matter? 3 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
For me, it all comes down to 1 reason… 4 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
Why does mobile matter? We suck at it. 5 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
137 links! 2 step, 14+ field form! 6 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
#SorryMom 7 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
My Device is an iPhone My Carrier is AT&T 8 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
Device specific targeting lowers CPA Pre-Device Targeting Post-Device Targeting 9 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
26 Links & Not one personalized message 10 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
So Excited! So Stupid! 109 Links Above the Fold 11 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
We are better than this. 12 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
Create experiences engineered for mobile that are oddly useful. Mobile advertisers need to extend their hand first. – Mobile is like desktop circa 1999. 13 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
Desktop 14 Acquisio User Summit 2012 Mobile #ACQsummit © Copyright Acquisio 2012
Create experiences engineered for mobile that are oddly useful. Speed up your site. – Every 1 second of landing page load delay you lose 7% of visitors on desktop. – Mobile is likely double that. 15 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
Create experiences engineered for mobile that are oddly useful. Get started today, optimize tomorrow. 16 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
Mobile Case Study 17 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
Converted 3x Worse! 18 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
Image Results: • 373% increase in conversion rate • 33% higher conversion rate than desktop • 18% of all leads come from mobile • 300% increase in mobile investment Button Color Link to Full Site 19 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
Companies (or agencies) that get it. 20 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
21 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
22 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
23 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
Thank you! Jeff Allen Hanapin Marketing / PPCHero.com Jeff.allen@hanapinmarketing.com @JeffAllenUT 24 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012

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Mobile Opportunities of Today - Jeff Allen at Acquisio Summit

  • 1. Replace area with partner/customer logo (Remove if not needed) Mobile Opportunities of TODAY Creating experiences engineered for mobile that are oddly useful. 1 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 2. Jeff Allen Hanapin Marketing Blog: PPCHero.com @JeffAllenUT 2 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 3. Why does mobile matter? 3 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 4. For me, it all comes down to 1 reason… 4 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 5. Why does mobile matter? We suck at it. 5 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 6. 137 links! 2 step, 14+ field form! 6 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 7. #SorryMom 7 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 8. My Device is an iPhone My Carrier is AT&T 8 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 9. Device specific targeting lowers CPA Pre-Device Targeting Post-Device Targeting 9 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 10. 26 Links & Not one personalized message 10 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 11. So Excited! So Stupid! 109 Links Above the Fold 11 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 12. We are better than this. 12 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 13. Create experiences engineered for mobile that are oddly useful. Mobile advertisers need to extend their hand first. – Mobile is like desktop circa 1999. 13 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 14. Desktop 14 Acquisio User Summit 2012 Mobile #ACQsummit © Copyright Acquisio 2012
  • 15. Create experiences engineered for mobile that are oddly useful. Speed up your site. – Every 1 second of landing page load delay you lose 7% of visitors on desktop. – Mobile is likely double that. 15 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 16. Create experiences engineered for mobile that are oddly useful. Get started today, optimize tomorrow. 16 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 17. Mobile Case Study 17 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 18. Converted 3x Worse! 18 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 19. Image Results: • 373% increase in conversion rate • 33% higher conversion rate than desktop • 18% of all leads come from mobile • 300% increase in mobile investment Button Color Link to Full Site 19 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 20. Companies (or agencies) that get it. 20 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 21. 21 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 22. 22 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 23. 23 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 24. Thank you! Jeff Allen Hanapin Marketing / PPCHero.com Jeff.allen@hanapinmarketing.com @JeffAllenUT 24 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012