Hallwaze is Hallwaze is Enterprise Social Networking software that enables you to – Enrich Your Corporate Culture Streamline Internal Communication Create Knowledge ‘Factory’ Empower Employees Increase Productivity Cut communication Costs ‘Capitalize’ the Human Capital Improve Customer Relationships Collaborate On the Move!

1. So Why the sudden
chatter on workplace
Culture?

2. As Joey Reiman describes in his book The Story
of Purpose, people are not intrinsically motivated
by profit or market share – it is purpose and
values that bring us to work every day.
@joeyreiman @brighthouse @ceo

3. The Talent Board (a research group that studies
the job candidate experience) found that 41% of
all candidates search for information about a
company culture before they apply

4. • Fortune’s Best Companies happen to be many of the same
companies listed in Glassdoor’s Best Places to Work and
also LinkedIn’s Most In-Demand Employers.
• HubSpot, a growing New England tech firm focused on its
culture (around 1,000 employees), has Glassdoor ratings
of 4.6, far above the industry average. They give their
staff free books and education and believe so strongly in
transparency that they post their board meeting notes
and culture manifesto online.
• NetFlix’s culture manifesto ”freedom with responsibility”
is one of the most popular documents on the internet, 11
million+ viewers. Everyone wants to copy it.

5. Southwest Airlines assesses culture fit
by asking candidates to tell a joke

6. • Culture manifestos-Quicken Loans uses its colorful “ISMS” to guide
values (“call back every client the same day” is one of their values),
Google has its 10 ”truths” (focus on the user is one),Salesforce
focuses on community, and it goes on and on.
• Culture-driven companies explicitly put their people first. Wegmans,
the #7 best place to work in the Fortune list, reset business goals
just to create the jobs and career growth they want for their people.
“Take care of your people and they will take care of your customers,”
as the saying goes.
• Traditional companies like Aetna are now heavily focused on culture.
Aetna’s CEO Mark Bertolini has made huge investments to improve
retention and culture in the call centers. Their $100M + turnover
problem is rapidly going away and he claims to have already improved
the bottom line by 3-4 %.

7. Zappos relies on culture to screen all hires, by trying to see if they are “wacky.”
(Zappos assesses culture before they even assess job fit.)

9. What was your excuse again?

10. Competing Values-Framework

12. Remember the Song “Listening to the Winds of Change”?

13. Don't become this guy!

14. Take care of your employees or someone else will

15. www.hallwaze.com