Getting Found and Optimizing for Local Search
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People are starting to get extremely clever and are expecting a lot more from local search results. How do you compete? How do you make sure you are found? This webinar will review the likely factors that impact a local result, bust a few myths and provide some creative ideas that will make you think of "local search" a little bit differently. You can view a full recording of this webinar online here: http://www.hallme.com/webinars/getting-found-and-optimizing-for-local-search-230.php
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Getting Found and Optimizing for Local Search
- 1. Optimizing for Local Search Optimizing for Be Found Local Search Getting Found
- 2. Who We Are Hall Internet Marketing Portland, Maine In Business over 13 Years Katie Conroy SEO Analyst Local Search Specialist katie@hallme.com
- 3. Got Questions? • Use GoToWebinar “Ask a Question” • Email me katie@hallme.com
- 4. When You Leave, You Will Know… • What is Local Search/ Why is it Important? • What Local Search Impacts • Local Search Ranking Factors • Where to Begin?
- 5. Why is Local Search/ Local SEO Important?
- 6. What is a “Local Search”?
- 7. Geo Modified Keywords “Explicit Search” • “Pizza in Boston” Ham Pizza : Dogwood Cafe
- 8. Implied Local Search “Implicit Search” • “Pizza Place” Ernesto’s Pizza- Boston MA
- 9. BOSTON FOR A DAY!
- 11. Where to Start to Help My Business? • Major Search Engines o Google o Yahoo o Bing
- 12. Local Search Dashboards • Google+ Local • Bing Business Portal • Yahoo Local Listings
- 13. Google+ Local
- 16. What Does Local Search Impact? • SERPs • Website Traffic • Online Reputation • Mobile Search • Social Media
- 17. Impacting SERPs
- 18. Yum!
- 22. Impacting Online Reputation
- 25. What Does Local Search Impact (Review!) • SERPs • Website Traffic • Online Reputation • Mobile Search • Social Media
- 26. Local Search Ranking Factors • Physical Address in City of Search • Proper Category Associations • Proximity of Address to Centroid • Domain Authority of Website • Quantity & Quality of Citations • Reviews • NAPs
- 27. Physical Address in City of Search
- 28. Proper Category Associations
- 29. Proximity of Address to Centroid
- 30. Domain Authority of Website
- 31. Quantity & Quality of Citations
- 32. Reviews
- 33. NAPs • Name of Business • Address (Not a P.O. Box) • Phone Number (Local)
- 34. Local Search- Boston Adventure: Over
- 35. What We Covered • What is Local Search/ Why is it Important? • What Local Search Impacts • Local Search Ranking Factors • Where to Begin?
- 36. Questions???
- 37. Learn More! • Twitter: @hall_web • Blog- www.hallme.com/blog/ • Webinars- www.hallme.com/webinars o 10/2-- What are Businesses Supposed to do with Google+? o 11/27– Advanced Tactics in Local Search
Editor's Notes
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- Any search performed by a person with intent on performing an action upon it, in their local communityExplicitvs Implicit Search TermsFor Brick and Mortar Businesses as well as service area structured businesses
- Nail Salon in BuxtonHardware store in Gary, Indiana
- Car WashCoffee ShopMovie Theatre
- The first thing we will need when we get there is a place to stayBREAD AND BREAKFAST IN BOSTON
- Photos, Location Information, Categories, Hours of Operation, Reviews
- Photos, Payment information, Reviews by Yelp, Hours of Operation
- Contact Information, Hours of Operation, Categories, Reviews
- We are Hungry- Pizza in Boston1 Organic Listing7 Pack for Local Search
- Half Way Through!
- Local Searches on Mobile Devices are Growing HUGE– So far 3.45 Billion Local Searches
- -Google+ Local-Linking in Local Search Dashboards to Facebook and Twitter Accounts-Social Media acts as authority linking for your local business/ local search profiles
- Want to rank Higher? Here are the basics