Hajj Flemings presents Personal Branding: Developing Brand YU.0 (2.0) at Brand Camp University on September 27, 2008 @ Lawrence Technological University and Personal Branding 2.0 Tele-Seminar (PRSA)

1. Personal Branding 2.0: Tele-Seminar
Twitter: @HajjFlemings

2. Hello
my brand is

3. What is a Brand?

4. Brand
A brand is a perception or emotion ,
maintained by a buyer or prospective buyer, describing the
experience related to doing business with an
organization or consuming its products and services.

5. Brand Commodity
$4.69 $.99

6. Branding turns sneakers
into Nike.

7. Branding turns diamonds into Tiffany's.

9. Brand
Personal
A perception or emotion, maintained by
somebody other than you, describes the total
experience of having a relationship with you.

10. Personal Brand Basics

11. Be Informed
• Google Reader

12. Bill
Martha
Michael
Steve
Dwayne
Britney
Sean

13. Political Races will never be the same.

14. Seth = Marketing

15. Passion
quot;Commit yourself to something you love.quot;

16. Personal Brands have
Mission Statements

17. quot;To Inspire 1 million people to live
a life of significance.quot;
- Hajj E. Flemings, Personal Brand Strategist
Mission Statement

18. My
Brand Story
Definition
Connection
Value

19. Social Networks
Join the
Conversation Creativity
Change
Branding

20. Why?
73% 57%
of internet users
of Internet Users Read Blogs are now members
of social networks

21. Hajj 2.0 Brand 2.0 Cards
speak@hajjflemings.com
Twitter: @HajjFlemings
Skype: Flemings1

22. Personal Brand Footprint
Human Digital
Imprint Footprint
Brand 2.0 Cards
Social Networks
Personal Packaging
Avatars
Human Relationships
Digital Relationships
Physical Health
Blog
Trademarks eBrand Assets
Off-Line Online
How well does your brand translate off-line and online?
What type of impression are you making?
What is the impact of your brand?

23. The New Office

24. Personal Branding Categories
Builders
Grustlers
Leapers

25. speak@hajjflemings.com
www.HajjFlemings.com
Twitter: @HajjFlemings
www.brandcamp.us