Mobile app Madness-App-Promo
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This document discusses how to promote mobile apps. It recommends developing a unique app, spending time on app store submissions, designing a website, promoting on social media, pursuing PR opportunities, using mobile advertising, and investing in an app launch. It also provides a case study of how Sympatico promoted its 2010 World Cup app through mobile ads, media outreach, blogs, and social media to achieve 70,000 downloads. Key lessons learned include checking for trademarks, setting language properly, timing app store promotion, using press releases and alerts to engage users, and leveraging social media.
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Mobile app Madness-App-Promo
- 1. Mobile App Madness! Discovery and Distribution How to Promote your Applications! Prepared by: Gary Yentin Laurie Cutts March 31st, 2011
- 4. Mobile Marketing Apps in 7 Steps
- 5. Sympatico Case Study
- 9. Key developer challenge is app discovery and market exposure More than 50% of developers willing to pay for premium app store placement
- 10. Monetization is a key challenge for developers. 1 in 5 developers report poor revenue
- 11. The three most common channels to market applications are: App Stores Direct Website Commissioned Apps
- 12. WHEN TO START MARKETING YOUR APPLICATION
- 13. Think About Marketing In The Development Cycle. What’s unique about your app? Who is your target audience? Who are your competitors? What budget will you allocate to Marketing? Start Marketing Early. Planning Testing Submission Launch Development
- 14. MARKETING MOBILE APPS IN 7 EASY STEPS
- 15. 1. CREATE AN UNIQUE APP
- 23. Make the conversation about your app easy and engaging so people will want to share it on Facebook or Tweet about it.
- 25. Twitter Channels
- 26. 5. PR IS IMPORTANT
- 28. Create a press release that plays to your strengths and highlights amusing or beneficial reasons why people would use your app.
- 30. Reach out to relevant consumer and trade publications and invite relevant blogs to give some promo codes away for free in a raffle.
- 32. 6. MOBILE ADVERTISING WORKS!
- 34. If you have a premium app, begin by determining your target cost per acquisition.
- 35. For example, if you are charging $5.00 for your app and your cost per acquisition is $2.00, your profit is $3.00 per app.
- 37. Targeted ads lead to higher CTRs, more downloads, and more revenue for you.
- 39. 7. INVEST IN YOUR LAUNCH
- 42. Humans vs. Aliens | Best Android Game 2011 | Best Android Games
- 44. Launch a mobile advertising campaign targeted to relevant audiences
- 46. Give out promo codes on Twitter and in the blogosphere
- 47. Run contests and give away prizes related to your app
- 49. Social
- 50. Paid Media
- 51. PR
- 52. Distribution
- 53. Promotion
- 54. Web
- 55. Search
- 57. Gary Yentin Laurie Cutts gary@app-promo.com laurie@app-promo.com 416-464-2223 (Toronto) 617-413-7377 (Boston)
- 60. We new that if we were going to make an impact, we had to come up with a unique proposition that differed from the leaders in the space.
- 62. Bar finder
- 63. Vote for favourite team
- 68. Number of Posts in discussions: 25,656
- 69. Number of images Posted: 1,292
- 70. Number of Video Posted: 17 Countries where the application was used:
- 72. Don’t rely solely on device language detection to set language.
- 73. Time your promotion to get noticed in the App store.
- 74. Press release sent 3 days before the start of the World Cup
- 75. Mobile advertising was done the first 2-3 days of the event
- 76. Alerts are a great way to engage the audience.
Editor's Notes
- [1] Your app is unique, make your marketing plan unique.If I copy what someone else did, it will work.[2] Think about marketing when creating the app. Features are important to engage and acquire users. Retention is as important as acquisition.What’s unique about your iPhone app? List all the features, graphics, sounds, functions that are unique to your app. This list will help you develop a marketing message for your app and keep you focused during app development. Who is your target audience? Who will buy your app and who do you really want to sell to? Are you focused on the teenage market? Do you have a business app geared to a specific type of profession? Understanding your audience will help you develop a targeted marketing plan. Who are your competitors? Are you going up against a large game developer or a business program? Knowing your competitors will help you define strategies to compete against the big boys.