App promo Wavefront Present 3/23.pdf

Wavefront – March 23, 2012

App-‐Promo
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gary@app-‐promo.com

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www.app-‐promo.com
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•  Many companies invest money in developing
apps but do not invest in the business of
applications: strategy, marketing & monetization

•  Lack of understanding about the importance of
strategy and marketing from product strategy to
commercialization and ongoing marketing

•  Limited time or resources to focus on anything
but development and general support

•  Unaware of the discovery channels and
marketing opportunities outside of the major
app stores

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•  We are experts in the BUSINESS of apps – over 22
combined years in the mobile business
•  We believe that in order to succeed in today’s
saturated app marketplace you need to spend as
much effort and energy on marketing your app as
you have building it
•  Our services touch every part of the app lifecycle
•  Strategy: Product, Pricing,
Commercialization, Marketing
•  Marketing & Promotions: PR & Blogger
Outreach, Social Media, ASO, SEO, Paid
Media
•  Monetization: eCPM optimization,
Business modeling, Technology &
Partner Assistance

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1.  Evaluate and Analyze the Competition
2.  Describe your app’s Unique Selling Proposition (USP)
3.  Understand and Find out your customer
4.  Calculate the Cost of Acquisition (CPA) of Your Customer
5.  Create a Marketing Budget
6.  Test, Tweak, Test and Execute
7.  Analyze Results

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§  Find out how your
competition are
marketing there apps

§  Try to determine why
certain apps are
doing well and others
are not

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§  Why should a user download
your app

§  What is your secret sauce

§  Can your application be
replicated ?

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§  Is it Mom’s
between 35 and
40

§  Understand who
will be using your
application and
why

§  Find out how
your customer
spends their time
and how often
will they be using
your application

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§  Find out how
much it will cost
you to get a
customer (i.e.
how much you
need to spend on
paid media)

§  Estimate the
average life of
your customer
and the amount
they will be
spending on your
app.

§  You can then
figure how how
much you should
be spending

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§  Once you figure out
your acquisition cost
you can then plan
your marketing
budget

§  Budget should be a
combination paid
and earned:

PAID
• PR
• SEO
• Paid Media

EARNED
• Social Media
• Blogger Outreach

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App-‐Promo
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§  Analyze your
spend and your
downloads

§  Look at
downloads, open
rates and
engagement over
campaign

§  Use results for
measurement of
current and
future campaigns

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1.  Be Found and Sell Your App
1.  App Name
2.  Product Description
3.  Product Screenshots
4.  Video
2.  Stand Out from the Crowd
1.  App Icon
2.  User Reviews & Ratings
3.  Talk to Your Users Like People

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App Name & Description App Icon
1.  Do your homework – identify 1.  Stand out from the crowd with color
keywords (competitors, tools etc.) and quality
2.  Use Keywords in Name & Description 2.  Focus on images and icons not words
3.  Organize & use your description to sell 3.  Avoid using screenshots or existing
title pages

Screenshots
Other
1.  Lead with your strongest screen
1.  Reviews & ratings can differentiate
2.  Don’t use settings or title pages
you in a list so focus on getting these
3.  Consider creating marketing graphics
2.  Communicate with your product
updates (don’t just list tech jargon)
3.  Consider creating a video to use in the
app store (especially for Google Play)
to market & sell you app

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PHONE: + 1 (416) 464-2223
EMAIL: GARY@APP-PROMO.COM

•  Facebook: www.facebook.com/apppromo
•  Twitter: @AppPromo
•  LinkedIn: App-Promo
•  YouTube: www.youtube.com/apppromo

DOWNLOAD THE APP-PROMO APP
Available on iOS, Android, Windows & Nokia
Keyword “App-Promo”

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App promo Wavefront Present 3/23.pdf

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App promo Wavefront Present 3/23.pdf