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EDIFICE 109th Plenary:
The Impact of Cloud Computing on EC
              Services
              S i
                 John Radko
         Chief Technology Strategist
                    GXS
How Cloud Computing & SaaS Will Affect B2B In 2010 and beyond
The ultimate triumph of high end
       over commodity…




                                   …or not
                                    or not.
“Over time, however, competitive
advantage within categories shifts
 d          i hi         i hif
inexorably toward volume-
operations architecture.” (p.44)




                                     November 3, 2009 | Slide 4   ©2009 GXS, Inc.
“If the electric dynamo was the machine that fashioned 
twentieth century society ‐ that made us who we are ‐
the information dynamo is the machine that will fashion 
the information dynamo is the machine that will fashion
the new society of the twenty‐first century.
                                November 3, 2009 | Slide 5   ©2009 GXS, Inc.
November 3, 2009 | Slide 6   ©2009 GXS, Inc.
Speed and Power
S   d dP
November 3, 2009 | Slide 8   ©2009 GXS, Inc.
Software as a Service (SaaS)
Platform as a Service (PaaS)

Infrastructure as a Service (IaaS)
Software as a Service




             November 3, 2009 | Slide 10 ©2009 GXS, Inc.
Software as a Service
How Cloud Computing & SaaS Will Affect B2B In 2010 and beyond
Event Subscriber Management
Platform as a Service




             November 3, 2009 | Slide 14 ©2009 GXS, Inc.
Platform as a Service



Think “operating system” – b t
Thi k “     ti      t   ” but
    running in the cloud…
Force.com
November 3, 2009 | Slide 17 ©2009 GXS, Inc.
Google App Engine




http://code.google.com/appengine/
GXS Trading Grid
                 TRADING GRID® ONLINE                                  PULSE.GXS.COM*                                   TEAMBOOK™
                Multi-Lingual, Self-Service Portal                 Service Performance Dashboard                   Service Collaboration Utility
                                                             B2B Production Control Services
                                          B2B Activity Monitoring                            Program Management (Platinum)

      B2B                                 Strategy and Design                         B2B                                 GXS Community Link™
      Implementation                      Implementation Services                     Centers of                          Maps and Forms Production
      Services                            Change Management                           Excellence                          ERP Integration


Trading Grid® Services
                                                                          ACTIVE APPS

                                     Catalog           Logistics        Inventory         Orders       Invoicing          Payments

         TRANSLATION                     TRACEABILITY                        FORMS                         DATA QUALITY
                                                                                                                Q                       DASHBOARDS
       Translation and               Document Lifecycle                 Intelligent Web                Business Rules                 Scorecard and
       Mapping Service                   Visibility                     Forms Service               and Validation Service           Reporting Service

                                                                        ACCESS SERVICES
                                                     Shared Message Gateway                        GridStream*

                                                MESSAGING                                                                         SMB
                                    GXS Trading Grid® Messaging Service                                              GXS Trading Grid® Accelerators
       Routing w/ Guaranteed Delivery         Managed File Transfer            Encryption          Storage         Desktop         Accounting        Office

                        Identity                         Introspection                        Security                       Event Management




                                               GXS Trading Grid® Ultra™ Infrastructure
       Blades                                 Data Store                                             Bus                                   Library
Infrastructure as a Service




                 November 3, 2009 | Slide 20 ©2009 GXS, Inc.
Scale on Demand
Expertise on Demand

Shift from “own” to “rent”
            own      rent
How Cloud Computing & SaaS Will Affect B2B In 2010 and beyond
Amazon is not alone…
GXS Managed Services IaaS
                        F5 BigIP                                           F5 BigIP (hot spare)
                                                       Rapid failover
TGMS      HTTPs/              FTP                      FTP/s   TGMS      HTTPs/              FTP             FTP/s
                   MG                       AS2                                   MG                   AS2
Jb dge
Jbridge    SFTP              Proxy
                               o y                     Proxy
                                                         o y   Jbridge    SFTP              Proxy            Proxy




                            ZEUS (software load balancer)
                                 ZEUS (software load balancer)


          Managed Services                                      Managed Services
          Node HA
          Enterprise             AIBRIDGE
                                              AI 5.2
                                                                Node HA
                                                                Enterprise             AIBRIDGE
                                                                                                    AI 5.2


           System 1                                                 System 1
                                              AI 5.2                                                AI 5.2




                           Oracle 10g RAC (multi-node DB cluster)


                        E*S DB
                                                          DCTS DB                      AI DB



 GXS Data Center – Virtualized Bladeframes
IaaS Layers of Scalability
                        F5 BigIP                                       F5 BigIP (hot spare)
                                                   Rapid failover
TGMS      HTTPs/             FTP                   FTP/s   TGMS      HTTPs/              FTP             FTP/s
                   MG                   AS2                                   MG                   AS2
Jb dge
Jbridge    SFTP             Proxy
                              o y                  Proxy
                                                     o y   Jbridge    SFTP              Proxy            Proxy




                           ZEUS (software load balancer)
                                ZEUS (software load balancer)


          Managed Services                                  Managed Services
          Node HA
          Enterprise         AIBRIDGE
                                          AI 5.2
                                                            Node HA
                                                            Enterprise             AIBRIDGE
                                                                                                AI 5.2


           System 1                                             System 1
                                          AI 5.2                                                AI 5.2




                           Oracle 10g RAC (multi-node DB cluster)


                        E*S DB                        DCTS DB                      AI DB



 GXS Data Center – Virtualized Bladeframes
Things to think about


• Gartner forecast for “Cloud Services
                        Cloud Services”
  – Current market (total): $46.4B
  – Forecast for 2013: $150 1B
                        $150.1B
  – CAGR: 26.5%


• Forecast for business services
  – 2013 $42B
    2013:
  – CAGR: 31%
And it’s just getting started…




    John Radko
    Chief Technology Strategist, Product Engineering

    GXS                                      (301)340-4603 t
    100 Edison Park Drive                    (301)775-9344
                                             (301)775 9344 m
    Gaithersburg, MD 20878                   (301)340-4205 f
                                             john.radko@gxs.com




                                       November 3, 2009 | Slide 27 ©2009 GXS, Inc.

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How Cloud Computing & SaaS Will Affect B2B In 2010 and beyond

  • 1. EDIFICE 109th Plenary: The Impact of Cloud Computing on EC Services S i John Radko Chief Technology Strategist GXS
  • 3. The ultimate triumph of high end over commodity… …or not or not.
  • 4. “Over time, however, competitive advantage within categories shifts d i hi i hif inexorably toward volume- operations architecture.” (p.44) November 3, 2009 | Slide 4 ©2009 GXS, Inc.
  • 6. November 3, 2009 | Slide 6 ©2009 GXS, Inc.
  • 8. November 3, 2009 | Slide 8 ©2009 GXS, Inc.
  • 9. Software as a Service (SaaS) Platform as a Service (PaaS) Infrastructure as a Service (IaaS)
  • 10. Software as a Service November 3, 2009 | Slide 10 ©2009 GXS, Inc.
  • 11. Software as a Service
  • 14. Platform as a Service November 3, 2009 | Slide 14 ©2009 GXS, Inc.
  • 15. Platform as a Service Think “operating system” – b t Thi k “ ti t ” but running in the cloud…
  • 17. November 3, 2009 | Slide 17 ©2009 GXS, Inc.
  • 19. GXS Trading Grid TRADING GRID® ONLINE PULSE.GXS.COM* TEAMBOOK™ Multi-Lingual, Self-Service Portal Service Performance Dashboard Service Collaboration Utility B2B Production Control Services B2B Activity Monitoring Program Management (Platinum) B2B Strategy and Design B2B GXS Community Link™ Implementation Implementation Services Centers of Maps and Forms Production Services Change Management Excellence ERP Integration Trading Grid® Services ACTIVE APPS Catalog Logistics Inventory Orders Invoicing Payments TRANSLATION TRACEABILITY FORMS DATA QUALITY Q DASHBOARDS Translation and Document Lifecycle Intelligent Web Business Rules Scorecard and Mapping Service Visibility Forms Service and Validation Service Reporting Service ACCESS SERVICES Shared Message Gateway GridStream* MESSAGING SMB GXS Trading Grid® Messaging Service GXS Trading Grid® Accelerators Routing w/ Guaranteed Delivery Managed File Transfer Encryption Storage Desktop Accounting Office Identity Introspection Security Event Management GXS Trading Grid® Ultra™ Infrastructure Blades Data Store Bus Library
  • 20. Infrastructure as a Service November 3, 2009 | Slide 20 ©2009 GXS, Inc.
  • 21. Scale on Demand Expertise on Demand Shift from “own” to “rent” own rent
  • 23. Amazon is not alone…
  • 24. GXS Managed Services IaaS F5 BigIP F5 BigIP (hot spare) Rapid failover TGMS HTTPs/ FTP FTP/s TGMS HTTPs/ FTP FTP/s MG AS2 MG AS2 Jb dge Jbridge SFTP Proxy o y Proxy o y Jbridge SFTP Proxy Proxy ZEUS (software load balancer) ZEUS (software load balancer) Managed Services Managed Services Node HA Enterprise AIBRIDGE AI 5.2 Node HA Enterprise AIBRIDGE AI 5.2 System 1 System 1 AI 5.2 AI 5.2 Oracle 10g RAC (multi-node DB cluster) E*S DB DCTS DB AI DB GXS Data Center – Virtualized Bladeframes
  • 25. IaaS Layers of Scalability F5 BigIP F5 BigIP (hot spare) Rapid failover TGMS HTTPs/ FTP FTP/s TGMS HTTPs/ FTP FTP/s MG AS2 MG AS2 Jb dge Jbridge SFTP Proxy o y Proxy o y Jbridge SFTP Proxy Proxy ZEUS (software load balancer) ZEUS (software load balancer) Managed Services Managed Services Node HA Enterprise AIBRIDGE AI 5.2 Node HA Enterprise AIBRIDGE AI 5.2 System 1 System 1 AI 5.2 AI 5.2 Oracle 10g RAC (multi-node DB cluster) E*S DB DCTS DB AI DB GXS Data Center – Virtualized Bladeframes
  • 26. Things to think about • Gartner forecast for “Cloud Services Cloud Services” – Current market (total): $46.4B – Forecast for 2013: $150 1B $150.1B – CAGR: 26.5% • Forecast for business services – 2013 $42B 2013: – CAGR: 31%
  • 27. And it’s just getting started… John Radko Chief Technology Strategist, Product Engineering GXS (301)340-4603 t 100 Edison Park Drive (301)775-9344 (301)775 9344 m Gaithersburg, MD 20878 (301)340-4205 f john.radko@gxs.com November 3, 2009 | Slide 27 ©2009 GXS, Inc.