The purpose of these joint studies are to assess the extent to which U.S. and U.K. law firms are currently using and relying on social technologies and practices as part of their business operations

1. The
Social
Law
Firm™
Index:
How
the
Top
U.S.
and
U.K
Law
Firms
Rank
in
their
Use
of
Social
Technologies
Guy
Alvarez,
CEO
Good2bSocial
www.Good2bSocial.com
@guylaw1313

2. @guylaw1313
The
Social
Law
Firm™
Index
• Fall
2013
– In
conjuncQon
with
Above
the
Law
– AmLaw
50
Law
Firms
– White
paper
released
in
December
2013
hVp://good2bsocial.com/the-­‐social-­‐law-­‐firm-­‐white-­‐paper/
– Index
announced
January
2014
• Spring
2014
– In
conjuncQon
with
The
Ark
Group
– U.K.
100
Law
Firms
– Report
to
be
published
end
of
Summer
2014
• Summer/Fall
2014
– In
conjuncQon
with
Above
the
Law
– AmLaw
100
Law
Firms
plus
submiVals
– White
Paper
released
December
2014
– Index
announced
January
2015

3. @guylaw1313
Purpose
The
purpose
of
these
joint
studies
are
to
assess
the
extent
to
which
U.S.
and
U.K.
law
firms
are
currently
using
and
relying
on
social
technologies
and
pracQces
as
part
of
their
business
operaQons

4. @guylaw1313
Methodology
• We
reviewed
the
websites
and
social
media
profiles
of
target
law
firms
across
all
public
pla^orms,
including
LinkedIn,
Facebook,
TwiVer,
Google+,YouTube,
Slideshare
and
others
• We
assessed
each
firm’s
publically
available
substanQve
content
as
well
as
its
social
reach
and
engagement,
assigning
a
point
value
based
on
the
number
of
followers,
friends,
likes,
comments
and
so
forth.
• We
also
collected
informaQon
across
the
legal
market
through
a
series
of
surveys
conducted
by
our
publishing
partners.

5. @guylaw1313
Finding
No.
1
A
majority
of
firms
recognize
the
importance
of
social
media
markeQng
and
are
devoQng
substanQal
resources
to
establishing
their
firm’s
social
media
presence.

6. @guylaw1313
Finding
No.
2
A
majority
of
firms
currently
recognize
the
importance
of
creaQng
and
publishing
substanQve
content.
They
are
also
commibng
resources
to
ensure
that
substanQve
content
is
updated
frequently.

7. @guylaw1313
Finding
No.
3
Although
a
majority
of
large
law
firms
are
creaQng
substanQve
content,
they
are
not
making
consistent
or
effecQve
steps
toward
sharing
that
content
on
their
websites
or
across
social
media
channels.

8. @guylaw1313
Finding
No.
4
The
majority
of
large
law
firms
that
currently
make
use
of
social
media
have
a
very
low
level
of
engagement
with
the
public
through
their
own
websites
and
through
public
social
networks.

9. @guylaw1313
Finding
No.
5
MarkeQng
remains
the
single
most
important
focus
of
social
technology
usage
by
law
firms.
Among
the
large
law
firm
segment,
recruiQng
has
emerged
as
the
second
greatest
focus
of
law
firm
social
media
pracQces.

10. @guylaw1313
Finding
No.
6
In
the
large
law
firm
segment
there
is
very
liVle
use
of
Social
Business
tools
or
pracQces
to
foster
internal
collaboraQon
and
teamwork.
Smaller
law
firms
are
much
further
ahead
in
the
deployment
of
Social
Business
tools
and
techniques
in
connecQon
with
internal
collaboraQon
and
the
delivery
of
client
services.

11. @guylaw1313
Finding
No.
7
While
the
vast
majority
of
large
law
firms
have
not
yet
implemented
firm-­‐
wide
social
networks,
many
firms
are
acQvely
experimenQng
with
Social
Business
tools
and
pracQces
in
a
more
limited
fashion.

12. @guylaw1313
Finding
No.
8
Small
law
firms
have
been
achieving
a
higher
level
of
success
and
saQsfacQon
than
large
law
firms
in
their
aVempts
to
implement
Social
Business
pracQces.

13. @guylaw1313
Finding
No.
9
Small
law
firms
have
been
much
more
proacQve
in
encouraging
lawyers
to
use
social
media
for
business
development
purposes
and
in
providing
training
to
encourage
usage.
Large
law
firms
have
been
less
inclined
to
promote
social
media
training
or
usage.

14. @guylaw1313
Finding
No.
10
Use
of
Social
tools
and
pracQces
is
becoming
an
important
part
of
the
criteria
lawyers
use
when
deciding
where
to
work

15. @guylaw1313
• The
use
of
social
technologies
and
pracQces
is
slowly
gaining
tracQon
in
law
firms.
• AdopQon
is
proceeding
at
the
slowest
pace
among
the
largest
law
firms
and
more
rapidly
among
firms
with
between
1
-­‐
20
lawyers.
•
The
legal
sector
lags
far
behind
the
broader
corporate
marketplace,
as
law
firms
seem
to
be
in
the
very
early
stages
of
assessing
the
opportuniQes
presented
through
social
business
transformaQon.
• Almost
all
firms
are
packaging
and
presenQng
content
in
a
way
that
is
disconnected
from
social
media
channels
and
difficult
to
share.
• In
the
majority
of
cases,
large
law
firms
are
ineffecQve
in
their
use
of
social
media,
achieving
low
levels
of
reach
and
engagement
relaQve
to
the
resources
available
and
the
market
opportunity
Conclusion

16. QUESTIONS???
GUY
ALVAREZ
GUY@GOOD2BSOCIAL.COM
WWW.GOOD2BSOCIAL.COM