Gusto Research Ltd. - A presentation outlining our offering as a leading full-service Market Research Agency.

1. UK Full Service Market Research Agency

2. Key Facts
Blue Chip client Directors heavily
base Established involved in all projects
2005
MRS Qual &
Partner Quant
Preferred supplier status Traditional One of the UK’s fastest
with many clients & Online growing agencies

3. What We Do
Qualitative Quantitative Fully integrated
approach
A tailored approach that utilises traditional and online research
methodologies to deliver impactful insight focused on driving
change and improving the bottom line

4. What We Offer Overseas Agencies
Full Service
Full end to end project
management
Including set-up,
fieldwork, analysis and
Part Service presenting Field Only
Qual recruitment and Qual recruitment only
moderation (including Quant field & tab
audio/video outputs) National network of
Quant field, tab and recruiters
basic reporting Consumer and B2B
Completely flexible
to your project
requirements

5. Expertise
Specialisms Audiences
 Communications &  Consumer
branding
Mass market
 Product/concept
Teens/students
development
Greys
 Satisfaction tracking
(consumers, B2B, and Mid/high net worth
employees)
 B2B
 Segmentation
 Intermediaries
 Statistical modelling
 Employee
 Ethnography
 Panel communities

6. Who For - 2009 Clients

7. Gusto Innovations
Supporting face-to-face qual, CATI and online quant…
Quantitative
Qualitative  Interactive techniques/tools
 Bespoke Online Solutions Flash integration
Focus groups Simulator models/
Online Solutions predictive tools to assess
Forums/blogs
consumer behaviour for
Rating tool
potential scenarios
Qualitative Quantitative
Product/revenue
optimisation modelling
GustoZoom Technology
 Low cost, quick  Streaming
turnaround quantitative
 Production quality
field & tab tool
 Clients builds survey via  Monthly vox pops
simple online application  Secure online portal
 Reporting in circa 48hrs
www.gustozoom.com

8. Gusto Panel Communities
Customer Panels
A dedicated group of
consumers to provide
deeper profiling and
Advisory Communities richer insight Influencer Networks
Getting engaged Create and nurture brand
consumers to advocates and impact
collaborate on future positive perception on
company developments social media
Gusto Communities
• Consumer and B2B
panels
• Bespoke, branded
client solutions

9. Gusto Trackers
Full Stats Offer Flexibility
• Benchmarks • Regular questionnaire review
• Moving averages • Provision for ‘bolt on’/topical
sections on questionnaire
• Multivariate techniques
• 2 way process – client updates
- Regression
on key issues/events within
- Segmentations business
- TURF • Real time access to holecount
• Fresh sample or
- CHAID data
revisit previous
respondents • Reporting frequency/format
flexible to client requirements
• Continuous or regular
- Ongoing topline reporting
dips
Methodologies • Client or general
customer sample
Fully Integrated Approach
• CATI • Include qualitative – exploratory
• Online or diagnostic
• Face-to-Face • Range of bespoke qual
Full range methodologies used
• Customer Satisfaction - Online & traditional
Extensive experience managing trackers
• Awareness tracking for variety of Blue Chip clients
• NPD

10. Key Contacts
Ian Rowlands
Managing Director
Ian.rowlands@gustoresearch.com
Damien Flannagan
Director – Head of Online Qualitative
Damien.flannagan@gustoresearch.com Gusto Research
Phoenix House
Roman Terrace
Leeds
Donald Macintosh Chairman/Head of Quant LS8 2DU
Donald.macintosh@gustoresearch.com
Tel: 0113 268 9020
Fax: 0113 268 9088
www.gustoresearch.com
Elli Willis
Qualitative Director
Elli.willis@gustoresearch.com

11. Gusto Research
www.gustoresearch.com
0113 2689020