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How to hit your End-of-Year
fundraising goals with Goodshop
& more!

November 2013
Scott Garell
CEO, goodsearch
scott.garell@goodsearch.com

Erinn Andrews
Senior Director, Nonprofit Strategy,
GuideStar USA
eandrews@guidestar.org

April 2013

©2013 Goodsearch, LLC All Rights Reserved

2
Our mission is to empower anyone to
change the world through their simple,
everyday actions.
• More than $10

million donated

• Over 110,000 non-profits and schools
• More than 15
• Over 1.2

million users last year

billion charitable actions
©2013 Goodsearch, LLC All Rights Reserved

4
the dailygood experience
LIVE SITE DEMONSTRATION
A new homepage experience & the easiest way to raise more

Raise more with new daily actions
Track your earnings & progress over time
See who else is giving back to your cause
A new way to do good, daily!

August 2013

©2013 Goodsearch, LLC All Rights Reserved

6
ways to earn:

you act, we’ll donate!

Yahoo!-powered search engine that
earns about a penny each time you
search the web.

A range of popular online games
(Solitaire, Mahjongg, Trizzle & more!) that
earn donations.

Over 2,800 merchants that donate a
percentage of each purchase – plus
users can find money-saving coupons!

TV commercials featuring top products &
brands, and we’ll donate 2 cents to your
cause for every ad watched.

Over 10,000 restaurants participating
nationwide that donate up to 6%.

Deals, trials and app downloads that raise
donations for your cause!

A chance to raise up to $1 per
completed survey.

Earn donations when swiping your credit
card at stores like Burger King, Old Navy,
7/11 & more, in 50k spots!

September 2013

©2013 Goodsearch, LLC All Rights Reserved

7
The new Goodshop experience
Newly re-designed online shopping mall!
Shop 4,000+ top brands including Amazon, Macy’s, Staples, Target & more!
Your cause earns up to 20% back with every purchase from your supporters
The new look works faster & is mobile-friendly
Brand new Holiday category to make every gift give back

September 2013

©2013 Goodsearch, LLC All Rights Reserved

9
Goodshop.com – new homepage

September 2013

©2013 Goodsearch, LLC All Rights Reserved

10
Exclusive merchant page – coupons & donations

September 2013

©2013 Goodsearch, LLC All Rights Reserved

11
Get donation alerts wherever you’re doing your online shopping

Earn donations when your supporters directly visit 4,000+ partner + stores
Raise up to 20% of your purchase & choose from 100,000 coupons
Guarantee donations with one download - just set it and forget it!

August 2013

©2013 Goodsearch, LLC All Rights Reserved

12
Goodshop To-Go

http://www.goodsearch.com/goodto-go

CUSTOM URL FOR YOUR CAUSE AVAILABLE
August 2013

©2013 Goodsearch, LLC All Rights Reserved

13
THE MATH
AMERICANS WILL SPEND NEARLY $800 ON SHOPPING THIS HOLIDAY SEASON
AVERAGE DONATION IS 3%

YEAR

August 2013

EARN $24 THIS HOLIDAY SEASON FOR EACH SUPPORTER & MORE DURING

©2013 Goodsearch, LLC All Rights Reserved

14
spread the word
core strategies
•

Set specific Goodsearch goals – by category, or time-frame, or supporter
count - and share them with your supporters: “We want to hit $500 raised
through Goodshop this month.”

•

Incorporate Goodsearch & Goodshop into your internal marketing strategy.

•

Impact, impact, impact! Let your supporters know what the donations can
buy and why every little bit can matter.

•

Double the good: every time you spread the word to one supporter, ask
them to invite a friend as well!

August 2013

©2013 Goodsearch, LLC All Rights Reserved

16
where to share
• Go wild online: email, social media, blog
• Drive it live: workshops, webinars, volunteer event sign-ups
• Think outside the box: sweepstakes, email signatures &
footers
• Look within: set up Goodshop To-Go on all work computers,
set Goodsearch as your default engine
August 2013

©2013 Goodsearch, LLC All Rights Reserved

17
where to share
• Dedicate a section on your site: “Ways to Donate for Free”

http://campnanowrimo.org/more-ways-to-give
August 2013

©2013 Goodsearch, LLC All Rights Reserved

18
samples
Hi XX,

Email

Thanks for supporting us with your daily Goodsearch actions – every little bit adds up to make a big
difference!
As the Holidays roll around, there’s another free & easy way you can help. It’s called Goodshop, where you can
raise up to 20% of your purchases simply by shopping online at over 4,000+ major brands like Amazon,
Macy’s, Staples & more!
Get ‘Goodshopping’ today & make the Holidays matter this year: www.goodshop.com.
Warmly,
[[Cause Name][
Facebook
“Just ONE small action from
you = continuous donations
for our cause! Simply
download Goodshop To-Go
and raise up to 20% when
you shop online. Learn more:
www.goodsearch.com/goodt
o-go.

August 2013

Twitter
“With re-vamped
Goodshop, your Holiday
shopping at 4,000+ stores
can earn us donations!
Learn more:
www.goodshop.com.”

©2013 Goodsearch, LLC All Rights Reserved

19
resources
•

Our team is here to help you - get in touch at information@goodsearch.com and we’ll
be happy to assist!
•

We can work with you on copy for a ‘free ways to donate’ section on your site

•

We’d love to help brainstorm competition ideas or copy for social media

•

You can also find the answers to many of your questions about Goodswipe and our
other new ways to earn at our FAQ pages: http://www.goodsearch.com/faq

•

For additional resources to spread the word, visit the links on our site pages:
http://www.goodsearch.com/getinvolved.aspx

•

Also – check out our other presentations at:
http://www.slideshare.net/search/slideshow?searchfrom=header&q=Goodsearch

August 2013

©2013 Goodsearch, LLC All Rights Reserved

20
thank you
we look forward to doing
good with you!

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GuideStar Webinar (11/14/13) - How to Exceed Your 2013 Fundraising Goals

  • 1. How to hit your End-of-Year fundraising goals with Goodshop & more! November 2013
  • 2. Scott Garell CEO, goodsearch scott.garell@goodsearch.com Erinn Andrews Senior Director, Nonprofit Strategy, GuideStar USA eandrews@guidestar.org April 2013 ©2013 Goodsearch, LLC All Rights Reserved 2
  • 3. Our mission is to empower anyone to change the world through their simple, everyday actions.
  • 4. • More than $10 million donated • Over 110,000 non-profits and schools • More than 15 • Over 1.2 million users last year billion charitable actions ©2013 Goodsearch, LLC All Rights Reserved 4
  • 5. the dailygood experience LIVE SITE DEMONSTRATION
  • 6. A new homepage experience & the easiest way to raise more Raise more with new daily actions Track your earnings & progress over time See who else is giving back to your cause A new way to do good, daily! August 2013 ©2013 Goodsearch, LLC All Rights Reserved 6
  • 7. ways to earn: you act, we’ll donate! Yahoo!-powered search engine that earns about a penny each time you search the web. A range of popular online games (Solitaire, Mahjongg, Trizzle & more!) that earn donations. Over 2,800 merchants that donate a percentage of each purchase – plus users can find money-saving coupons! TV commercials featuring top products & brands, and we’ll donate 2 cents to your cause for every ad watched. Over 10,000 restaurants participating nationwide that donate up to 6%. Deals, trials and app downloads that raise donations for your cause! A chance to raise up to $1 per completed survey. Earn donations when swiping your credit card at stores like Burger King, Old Navy, 7/11 & more, in 50k spots! September 2013 ©2013 Goodsearch, LLC All Rights Reserved 7
  • 8. The new Goodshop experience
  • 9. Newly re-designed online shopping mall! Shop 4,000+ top brands including Amazon, Macy’s, Staples, Target & more! Your cause earns up to 20% back with every purchase from your supporters The new look works faster & is mobile-friendly Brand new Holiday category to make every gift give back September 2013 ©2013 Goodsearch, LLC All Rights Reserved 9
  • 10. Goodshop.com – new homepage September 2013 ©2013 Goodsearch, LLC All Rights Reserved 10
  • 11. Exclusive merchant page – coupons & donations September 2013 ©2013 Goodsearch, LLC All Rights Reserved 11
  • 12. Get donation alerts wherever you’re doing your online shopping Earn donations when your supporters directly visit 4,000+ partner + stores Raise up to 20% of your purchase & choose from 100,000 coupons Guarantee donations with one download - just set it and forget it! August 2013 ©2013 Goodsearch, LLC All Rights Reserved 12
  • 13. Goodshop To-Go http://www.goodsearch.com/goodto-go CUSTOM URL FOR YOUR CAUSE AVAILABLE August 2013 ©2013 Goodsearch, LLC All Rights Reserved 13
  • 14. THE MATH AMERICANS WILL SPEND NEARLY $800 ON SHOPPING THIS HOLIDAY SEASON AVERAGE DONATION IS 3% YEAR August 2013 EARN $24 THIS HOLIDAY SEASON FOR EACH SUPPORTER & MORE DURING ©2013 Goodsearch, LLC All Rights Reserved 14
  • 16. core strategies • Set specific Goodsearch goals – by category, or time-frame, or supporter count - and share them with your supporters: “We want to hit $500 raised through Goodshop this month.” • Incorporate Goodsearch & Goodshop into your internal marketing strategy. • Impact, impact, impact! Let your supporters know what the donations can buy and why every little bit can matter. • Double the good: every time you spread the word to one supporter, ask them to invite a friend as well! August 2013 ©2013 Goodsearch, LLC All Rights Reserved 16
  • 17. where to share • Go wild online: email, social media, blog • Drive it live: workshops, webinars, volunteer event sign-ups • Think outside the box: sweepstakes, email signatures & footers • Look within: set up Goodshop To-Go on all work computers, set Goodsearch as your default engine August 2013 ©2013 Goodsearch, LLC All Rights Reserved 17
  • 18. where to share • Dedicate a section on your site: “Ways to Donate for Free” http://campnanowrimo.org/more-ways-to-give August 2013 ©2013 Goodsearch, LLC All Rights Reserved 18
  • 19. samples Hi XX, Email Thanks for supporting us with your daily Goodsearch actions – every little bit adds up to make a big difference! As the Holidays roll around, there’s another free & easy way you can help. It’s called Goodshop, where you can raise up to 20% of your purchases simply by shopping online at over 4,000+ major brands like Amazon, Macy’s, Staples & more! Get ‘Goodshopping’ today & make the Holidays matter this year: www.goodshop.com. Warmly, [[Cause Name][ Facebook “Just ONE small action from you = continuous donations for our cause! Simply download Goodshop To-Go and raise up to 20% when you shop online. Learn more: www.goodsearch.com/goodt o-go. August 2013 Twitter “With re-vamped Goodshop, your Holiday shopping at 4,000+ stores can earn us donations! Learn more: www.goodshop.com.” ©2013 Goodsearch, LLC All Rights Reserved 19
  • 20. resources • Our team is here to help you - get in touch at information@goodsearch.com and we’ll be happy to assist! • We can work with you on copy for a ‘free ways to donate’ section on your site • We’d love to help brainstorm competition ideas or copy for social media • You can also find the answers to many of your questions about Goodswipe and our other new ways to earn at our FAQ pages: http://www.goodsearch.com/faq • For additional resources to spread the word, visit the links on our site pages: http://www.goodsearch.com/getinvolved.aspx • Also – check out our other presentations at: http://www.slideshare.net/search/slideshow?searchfrom=header&q=Goodsearch August 2013 ©2013 Goodsearch, LLC All Rights Reserved 20
  • 21. thank you we look forward to doing good with you!