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Serious Play Presentation
8 years in business
Work with 2,000+ clients all over the world
Clients include:
Cultural organizations
Large enterprises
Touring
Education
Mobile Learning
+ Provide all the cloud based technology
needed to launch any mobile service
+ Text messaging
+ QR codes
+ Mobile websites and apps
+ Audio cell phone interactions/guides
234 million mobile device users
People look at their phones over 150 times daily
88% of emails go unopened
By the end of 2013, the number of mobile devices
will outnumber the number of newborns
9 out of 10 people say they WILL NOT leave the
house without their mobile device
Serious Play Presentation
+ Fast and immediate
+ Inexpensive
+ Part of the way we all communicate
Serious Play Presentation
+ Tours
+ Donate
+ Move crowds
+ PR
+ Educate
+ Create fun
+ Inexpensive
+ Gather stats
+ Cloud based
+ Quick start
+ Most users can
participate
+ Publicity
+ Participate on/off site
+ Q & A
+ Get link to mobile website
+ Sign up for text alerts
+ Scavenger hunts
+ Gamification
Serious Play Presentation
Monterey Bay Aquarium
+ Guests text in when
they enter aquarium
+ Receive texts
throughout day – info,
news, games
Smithsonian Air & Space
+ Guests call cell
phone audio tour to
learn about exhibits
+ They receive a text
suggesting they take
a scavenger hunt
around museum
Smithsonian American Art Museum
+ Two Alternative Reality Games (“ARGS”)
+ Ghosts of a Chance
+ Pheon
+ Months in advance game was announced
+ Huge PR generated
+ After big one day game, created a 1 hour game for kids
Ghosts of a Chance
Pheon
Colonial Williamsburg
Colonial Williamsburg
What Was Their Purpose?
+ Education first
+ Secondary
+ PR
+ Fun
+ Tour
+ Family activity
Success Factors
+ Create a narrative story
+ Not competitive – but cooperative
+ Make it a quest
+ There is an ending
+ Don’t make clues too easy
+ Make technology super easy
Results
+ Nearly 500,000 texts!!
+ Incredible publicity
+ Even mentioned in radio ads
+ They are learning more about
what their visitors like each year
Serious Play Presentation
Gentlemen Text
PLAY KING
to 56512
Ladies Text
PLAY QUEEN
to 56512
+ Group participation
+ Learn anything? Mission clear?
+ Technology easy?
+ QR code – good use?
+ Speed of texts differ
+ Length
+ Walking around and answering questions?
+ Simple technology is ok
+ Use a narrative – a quest/mission
+ Cooperation over competition
+ Drives fun, education, PR
+ Statistics tell you a lot
+ Give it a try!
Dave Asheim
(415) 615-0150
dave@guidebycell.com
www.guidebycell.com

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Serious Play Presentation

  • 2. 8 years in business Work with 2,000+ clients all over the world Clients include: Cultural organizations Large enterprises Touring Education Mobile Learning
  • 3. + Provide all the cloud based technology needed to launch any mobile service + Text messaging + QR codes + Mobile websites and apps + Audio cell phone interactions/guides
  • 4. 234 million mobile device users People look at their phones over 150 times daily 88% of emails go unopened By the end of 2013, the number of mobile devices will outnumber the number of newborns 9 out of 10 people say they WILL NOT leave the house without their mobile device
  • 6. + Fast and immediate + Inexpensive + Part of the way we all communicate
  • 8. + Tours + Donate + Move crowds + PR + Educate + Create fun
  • 9. + Inexpensive + Gather stats + Cloud based + Quick start + Most users can participate + Publicity + Participate on/off site
  • 10. + Q & A + Get link to mobile website + Sign up for text alerts + Scavenger hunts + Gamification
  • 12. Monterey Bay Aquarium + Guests text in when they enter aquarium + Receive texts throughout day – info, news, games
  • 13. Smithsonian Air & Space + Guests call cell phone audio tour to learn about exhibits + They receive a text suggesting they take a scavenger hunt around museum
  • 14. Smithsonian American Art Museum + Two Alternative Reality Games (“ARGS”) + Ghosts of a Chance + Pheon + Months in advance game was announced + Huge PR generated + After big one day game, created a 1 hour game for kids
  • 15. Ghosts of a Chance
  • 16. Pheon
  • 19. What Was Their Purpose? + Education first + Secondary + PR + Fun + Tour + Family activity
  • 20. Success Factors + Create a narrative story + Not competitive – but cooperative + Make it a quest + There is an ending + Don’t make clues too easy + Make technology super easy
  • 21. Results + Nearly 500,000 texts!! + Incredible publicity + Even mentioned in radio ads + They are learning more about what their visitors like each year
  • 23. Gentlemen Text PLAY KING to 56512 Ladies Text PLAY QUEEN to 56512
  • 24. + Group participation + Learn anything? Mission clear? + Technology easy? + QR code – good use? + Speed of texts differ + Length + Walking around and answering questions?
  • 25. + Simple technology is ok + Use a narrative – a quest/mission + Cooperation over competition + Drives fun, education, PR + Statistics tell you a lot + Give it a try!