1. What can you do with Mobile Technology? Guide by Cell Inc. Dave Asheim, President April 2011

2. What is our experience? Largest provider of mobile services to cultural community in the world Sponsor of largest mobile study in the world with AAM (March, 2010) Recent partnerships with American Association of Museums American Public Gardens Association National Recreation and Parks Association 2010 – American Library and Association of Zoos & Aquarium Thousands of mobile accounts Millions of interactions (calls, texts, mobile hits) Six years visiting thousands of museums 20 + mobile conferences/luncheons a year

3. What are your goals? Great visitor experience Preserve Educate Attract repeat visitors Make money/raise money Entertain

4. Where does mobile fit in with these goals?

7. Then phones – (no web, no email)

11. Every visitor carries this powerful mobile computer with themHow might they use it at your venue? Gather info Have fun Share Spend (and save) money

12. 1. Gather info

13. 1. Gather info Central Park Celebrity Audio Tour

14. 1. Gather info Audio Tour: The Florida Aquarium

15. Try it!Central Park:Call (646) 862-0997Press1 #Florida Aquarium:Call (813) 217-8489Press10 #

16. 1. Gather info through texting

17. Try it!TextDEMO BB to 56512!

18. 1. Gather info through asking questions

19. Try it!Text DEMO ASK to56512, Then type any question.

20. 1. Gather info via mobile web or app

21. Try it!Text DEMO ART to56512To access art museum mobile web

23. 1. Gather info – access using QR Code

24. 2. Have Fun

25. 2. Have fun and learn at same time

26. Try it!Abe LincolnText DEMO ABE to 56512Garden Text DEMO FUN to 56512

27. 2. Have fun

28. 2. Have fun

29. Watch the Lego DemoText DEMOAR to 56512

30. 2. Have fun

31. 2. Have fun Ghosts of a Chance and Pheon, two alternate reality games at Smithsonian American Art Museum

32. Read about “Ghost of a Chance”Text DEMO Ghost to 56512

33. 3. Share the experience

34. Age Gap is Narrowing

35. 3. Share the experience

36. 4. Spend Money

37. 4. Spend money

38. 4. Spend money

39. Try it!Text DEMO FIELD to56512Watch Auburn Video

40. 4. Spend money

41. 4. Spend money

42. Try it!TextDEMO ZOO to56512

43. How monitor activity – instant results User activity report

44. How monitor activity Activity report

45. How monitor activity Call in location report

46. What is coming? Google tours – on a mobile device like iPad

47. Near term Augmented reality Phones replacing credit cards More QR More GPS Social media used more for search Voice commands More movement-controlled interactivity (XBOX Kinect) Continuing trends: faster, cheaper, different devices, SIM-card memory slot implant for humans

48. But wait – you ain’t seen nothin’ yet. MIT and other lab work

49. How to get started? …take the first step!

50. In summary A phone is a computer, an internet device and a phone – we’ll connect to the cloud There are 20 different things your visitors can do with their mobile phone during their visit Pick one or two and experiment Very low cost, nothing to install and instant statistics available Your visitors are using their phone during their visit – don’t be left out of their conversations!

51. For follow-up questions Dave Asheim dave@guidebycell.com (415) 615-0150 www.guidebycell.com Follow Guide by Cell on - www.twitter.com/guidebycell www.facebook.com/guidebycell www.youtube.com/user/guidebycell www.flickr.com/photos/guidebycell