1. What can you do with Mobile Technology? Guide by Cell Inc. Dave Asheim, President March 2011

2. What are your goals? Great visitor experience Preserve Educate Entertain Attract repeat visitors Make money/raise money

3. Where does mobile fit in?

5. Then a large laptop – still no web

7. Then phones – (no web, no email)

11. Your visitors own a powerful “mobile” device…How might they use it at your museum? Gather info Have fun Share Spend (and save) money

12. 1. Gather info

13. 1. Gather info Central Park Celebrity Audio Tour

14. Try it!Call (646) 862-0997Press1 #

15. 1. Gather info

16. Try it!TextDEMO BB to 56512!

17. 1. Gather info

18. Try it!Text DEMO ASK to56512, Then type any question.

19. 1. Gather info

20. 1. Gather info

21. 1. Gather info

22. 2. Have Fun

23. 2. Have fun

24. Try it!Text DEMO ABE to 56512

25. 2. Have fun

26. 2. Have fun

27. Watch the Lego DemoText demo AR to 56512

28. 2. Have fun

29. 2. Have fun Ghosts of a Chance and Pheon, two alternate reality games at Smithsonian American Art Museum

30. Read about “Ghost of a Chance”Text demo ghost to 56512

31. 2. Have fun Audio Tour: The Florida Aquarium

32. 3. Share the experience

33. 3. Share the experience

34. 3. Share the experience

35. 3. Share the experience

36. 3. Share the experience

37. 3. Share the experience

38. 4. Spend Money

39. 4. Spend money

40. 4. Spend money

41. Try it!Text DEMO FIELD to56512

42. 4. Spend money

43. 4. Spend money

44. 4. Spend money

45. Try it!TextDEMO ZOO to56512

46. How monitor activity – instant results User activity report

47. How monitor activity Activity report

48. How monitor activity Call in location report

49. But wait – you ain’t seen nothin’ yet. Augmented reality Phones replacing credit cards Further development of QR codes more popular GPS location-based services Next steps in social media (Facebook, Twitter, Foursquare) Phones as handheld PCs: Creating and editing documents Voice command functionality More movement-controlled interactivity (XBOX Kinect) Continuing trends: faster, cheaper, different devices, SIM-card memory slot implant for humans

50. How to get started? …take the first step!

51. In summary……….. A phone is for communicating…..and computing. Smartphone users treat their phone as a computer connecting them to the internet (“cloud”) There are over 20 different things your visitors can now do with their mobile phone during their visit Pick one or two and experiment Very low cost, nothing to install and instant statistics available Your visitors are using their phone for personal/business reasons during their visit – don’t be left out of their conversations!

52. For follow-up questions Dave Asheim dave@guidebycell.com (415) 615-0150 www.guidebycell.com Follow Guide by Cell on - www.twitter.com/guidebycell www.facebook.com/guidebycell www.youtube.com/user/guidebycell www.flickr.com/photos/guidebycell