1. Division of Applied Science and Management
School of Management, Tourism and Hospitality
Fall, 2009/10
COURSE OUTLINE
MMC 124
Capstone Project
45 Hours Lecture
30 Hours Lab
PREPARED BY: Mike Mason & Colleen Grandy DATE: May 28, 2009
APPROVED BY: DATE: ____________________
Shelagh Rowles, Dean

2. YUKON COLLEGE
Copyright August, 2009
All right reserved. No part of this material covered by this copyright may be reproduced or
utilized in any form or by any means, electronic or mechanical, traded, or rented or resold,
without written permission from Yukon College.
Course Outline prepared by Mike Mason and Colleen Grandy, September 28, 2009.
Yukon College
P.O. Box 2799
Whitehorse, YT
Y1A 5K4

3. Division of Applied Science and Management
School of Management, Tourism and Hospitality
MMC 124
Fall, 2009/10
Capstone Project
INSTRUCTORS: Michael Mason, Colleen Grandy
EMAIL OFFICE HOURS: Monday – Friday, 8:30 am – 4:30 pm
OFFICE LOCATION: Office T126-D and T1032 Trades and Technology wing
TELEPHONE: 668-8766; 668-8869
E-MAIL: mmason@yukoncollege.yk.ca; cgrandy@yukoncollege.yk.ca
WEB: mmc124.wordpress.com
COURSE OFFERING DAY: Friday (May choose to meet Thursdays when not scheduled
to meet workflow coordinator)
COURSE OFFERING TIMES: 1:00 p.m.- 4:00 p.m.
This project underscores the importance of teamwork in small groups while working on real,
community-based projects. By synthesizing the hard skills learned in individual program
courses, you will research, plan, and carry out a multimedia communications strategy for a local
organization. In addition to the synthesis of hard skills, you will be required to demonstrate the
necessary soft skills of adaptability, leadership, negotiation, motivation, and professionalism
needed to work in the industry. You will use all of these skills to develop a comprehensive
communications strategy that may include web, print, video, and audio components. This
culminating project will inevitably improve your employability in the industry by offering you a
communications experience that is directly relevant to the industry.
LEARNING OUTCOMES:
The successful completion of this course indicates that the student has reliably demonstrated the
ability to:
• Manage a multimedia communication project.
• Meet project milestones individually and within a team environment.
• Interact with clients in a professional manner.
• Develop and deploy an effective communication strategy for the client.
• Critique other team projects and receive feedback in a professional manner.
DELIVERY METHODS/FORMAT:

4. Conventional lecture and demonstration methods are used to present the theory portion while
projects and assignments are used to reinforce and compliment the theory. Instructors will offer
support during lab time when you are working independently on course projects.
PREREQUISITES:
You must have completed or be on schedule to complete, this term, all courses in the
Multimedia Communication certificate program.
COURSE REQUIREMENTS/EVALUATION:
Attendance and Participation
Regular attendance and participation is expected. If you must miss class, please inform the
instructor and your team members ahead of time. It is your responsibility to take notes, to obtain
missed assignments, announcements or material handouts for any class you have missed. You
are also expected to review topics as outlined in the syllabus prior to class.
Yukon College’s policy on Academic Conduct states that attendance is mandatory. [You]
may be dismissed from a program if more than ten percent (10%) of the scheduled contact
hours are missed in any one course.
Evaluation:
Communication with client and team members 20%
Production schedule milestones 20%
Final Project(s) 60%
OPTIONAL SUPPLIES:
It is not required that you own a computer; however, the appropriate hardware and the course
software are suggested for optimal learning. Students should purchase a USB flash drive to
transfer files to and from home.
SYLLABUS:

5. Date Topic Deliverables
Week 1 Work Flow Coordinator Presentation
Friday Course overview and objectives
Jan. 8 Project management
• Setting up a production schedule
• Presentation skills
• Components of communication strategy
development
Week 2 Work Flow Coordinator Presentation
Friday First meetings with clients:
Jan. 15 • Assess the audience
• Determine ongoing budget
• Determine media
• Discuss resources available
• Develop key communication points
Finalize Production Schedule
• Set tasks and deliverables
Teamwork fundamentals: critique and feedback
Week 3 Team meeting to develop ideas, proposal Submit Production
Thursday (brainstorming) Schedule
Jan. 21
Week 4 Teams meet with clients to discuss draft proposal
Friday (1st mock-up)
Jan. 29 Teams work on media projects
Appointments with Work Flow Supervisor
Week 5 Teams work on media projects Submit proposal to
Thursday instructors for feedback
Feb. 4
Week 6 Teams work on media projects Submit revised
Friday Appointments with Work Flow Supervisor proposal to client
Feb. 12
Week 7 Teams work on media projects
Thursday Teams meet with clients to discuss progress
Feb. 18
Week 8 Teams work on media projects
Friday Appointments with Work Flow Supervisor
Feb. 26

6. Week 9 Peer review of projects
Thursday Media project revisions
March 4
READING WEEK
Week 10 Teams work on media projects
Thursday Teams meet with clients to discuss deployment
March 18
Week 11 Teams work on media projects
Friday Appointments with Work Flow Supervisor
March 26
Week 12 Teams work on media projects
Thursday
April 1
Week 13 Teams work on media projects
Thursday Media project revisions
April 8
Week 14 Media project revisions
Thursday
April 15
Week 15 Deploy projects and make final presentations to Launch
Friday clients
April 23