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The future of web analytics: Inferring User Intent from Session Replays Dustin Chambers & Dick Horst UserWorks inc.
 
First source of web use data ,[object Object]
Early attempts to visualize data
Dashboard
Page tagging
Google Analytics -Google Analytics
Heat Maps
Page Overlay -CrazyEgg
Hover Map
Session replay e.g.
Providers? Cost? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How is this any better? How do we use it?
Alternative to eye-tracking? ,[object Object],[object Object],[object Object]
Information Foraging Theory ,[object Object],[object Object]
Consider the anecdotal evidence ,[object Object],[object Object]
Ambiguity ,[object Object],[object Object]
Are you experienced? ,[object Object],[object Object]
Web Analytics 2.0 -Avinash Kaushik
Web Analytics 2.0 ,[object Object],[object Object],[object Object]
Examples Inferring user intent using the latest web analytic technology with the latest theory
What’s next? Bleeding-edge technology Future Implications…
Integrated Triangulation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Enhanced Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks for listening! ,[object Object],[object Object],[object Object],[object Object]

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