Nancy Proctor Handheld Basics

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Keynote presentation at Tate Modern's Conference, 'From Audio Tours to iPhones', 5 September 2008, London, by Nancy Proctor, Head of New Media Initiatives, Smithsonian American Art Museum

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Handheld Basics: From Audiotours to iPhones Tate Modern, 5 September 2008 Nancy Proctor, Smithsonian American Art Museum [email_address] Top 10 Tips for a successful mobile solution (…and a few more)

0. Invitation to the Digital Feast Beth Lipman, Bancketje (Banquet) 2003

1. It’s not about the technology ,[object Object],[object Object],[object Object],[object Object]

2. It is about the story ,[object Object],[object Object],[object Object],[object Object]

3. Think about voice ,[object Object],[object Object],[object Object],[object Object],[object Object]

4. Think about context ,[object Object],[object Object],[object Object],[object Object]

4a. About that context… ,[object Object],[object Object]

5. Think globally… ,[object Object],[object Object],[object Object]

6. But act locally ,[object Object],[object Object],[object Object],[object Object],[object Object]

7. Know content vs. technology ,[object Object],[object Object],[object Object],[object Object]

8. Move to web standards ,[object Object],[object Object],[object Object],[object Object]

9. Turn visitors into teachers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

10. Build for humans ,[object Object],[object Object],[object Object]

Bonus slide for vendors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Usque ad Astra! Photo by Mike Lee, 2007; from SAAM Flickr Group

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