Some information to introduce a panel moderated at Ad:Tech Beijing on "Mobile Entertainment". Highlights some key China, US and Japan trends.

1. Mobile Entertainment
What 3G, cheaper data and better devices might bring

2. Moderator | Benjamin Joffe
 10 years in Asia (Japan, Korea, China)
 Advisory | Plus Eight Star
 Innovation & Strategy Consulting
 Community | Mobile Monday Beijing
 Forum for Mobile Professionals
 Startup | Cmune
 Real-time 3D Social Gaming Startup

3. Expertise on Asia’s Digital Scene

4. Since last year…
 What’s new in China?

5. 3G

6. iPhone

7. Application Stores
China Mobile’s MM
(Mobile Market)
China Telecom
AppMarket

8. Android & oPhone

9. Last but not least: MTK & Shanzhaiji

10. Sounds like the West?
 Partly true.

11. If it is any indication…
 What can we learn from Japan?

12. Why Japan?
 3G for 8 years!
 Launched in October 2001
 97% penetration of 3G
 109 million mobile users
 105 million 3G users
 >50% unlimited data plan subscribers

13. Before and After 3G in Japan
Million USD 2004 2007
1,186 1,140
1,200 1,091
1,000 862
800
568
600 500
419
400
204 225 185 229231
200 108
0
0

14. 90% of digital music
sold in Japan is mobile

15. Digital music revenues in Japan
Source: Infinity Venture Partners, 2008

16. Mobile TV penetration >50%
50 million handsets (2006.4 - Now)

17. Mobile TV?
 Business model? It’s free!
 Users are happy (it’s free!)
 Broadcasters have more reach (one TV per person)
 Advertisers get more mileage (same price)
 Manufacturers sell mobiles (must have feature)
 Leaves out… mobile operators

18. Several best-selling novels in Japan in
2007 were written on mobile phones

19. Mobile novels?
One full bookshelf
for mobile novels
at Kinokuniya,
Japan’s largest
bookstores chain!

20. The two volumes of
this book “Koi zora”
(“Loving sky”) sold…

21. “Koi zora” sold over 2 million copies
(10 USD / book)
The paper version a
“by-product” of the
mobile version!

22. Mobile SNS | Mobile Game Town

25. Three SNS companies listed in Japan
a. For over 1bln USD each
b. Profit margins 20~60%
c. Two of them purely mobile!

26. Chat room
WAP Brower Game
Info: finance,
Music player
book, news
E-mail Movie
Qzone (blog) Source: Inside Tencent Report 2009
www.plus8star.com

27. Mobile Facebook
 2009.06 | 3 million users?
 2009.01 | 20 million users
 2009.09 | 65 million users
 Revenue = 0?

28. Panelists
 Vivid N. Savitri
 Creative Director
 Trigger Shanghai
 Ringo Chan
 Vice President, Wireless
 Interactive Content Development & Distribution
 Turner International Asia Pacific Ltd.
 Harri Janhunen
 Director of Strategy
 Nokia China

29.  Thank you!