3. polls
57% of target market think that our
product is going to be successful*
* telephone survey among 500 householders
4. meetings
So, I guess we’re done! Idea XYZ
-mine by the way- is going into R&D
for sample production.*
* “Consensus Executive Officer” ends a 2h session
on selecting a new product for development
5. estimates
In 2009 we will sell 5.2 million pieces*
* general sales manager’s estimate, adopted as-is
