Gary Trudgett introduces himself and Google+ and LinkedIn expertise. He discusses the importance of Google+ for online marketing and shares statistics on brand adoption of Google+ pages. The presentation provides tips on setting up a Google+ page and page circles, using the +1 button and Google+ direct connect. It concludes by demonstrating a live Google+ page and providing next steps to create a profile and page to engage followers.
2. Welcome & Introduction
• Gary Trudgett
– Member of CSV
– MM on demand
– Intergage’s Google+ &
LinkedIn expert
• Social media tools
• Browser of Choice
– Chrome
4. Statistic One
“….since the launch of Google+ Pages
for Business, Brand and Places on the
7th November 2011, 61% of the top 100
brands worldwide created a Google+
Page within 10 days"
(source e-marketer)
13. Hints & Tips
• Local Business or
Place
• Google will compare to
Google places for
location
• Page Circles
• Default ‘Following,
Customers, VIPs,
Team Members’
14. Google+ Direct Connect
• Allows visitors to find
your Google+ page
and add it to their
Circles, directly from
Google search results.
• Google+ badge
connected to your
website
17. Next Steps
1. Create a G+ profile & G+ page
– Single administrator (currently)
– Verification & sub-pages
2. Create engaging content
– +1 , share’s & comments
3. Encourage & gain follower’s
4. Enable share buttons on your website
5. Follow the Intergage blog for G+ updates
18. Statements & Missions
• Google+ is not to kill Facebook, but to make it
more open!
• Facebook’s mission is to give people the power to
share and make the world more open and
connected (Facebook.com)
• Google’s mission is to organise the world’s
information and make it universally accessible and
useful (Google.com)
19. Targeting
Facebook advertising targets an audience
Google targets a need
Different but relevant
What am I Who are
What I Who am
interested my
need? I?
in? friends?
NEED IDENTITY INTEREST NETWORK
PERFECT
TARGETING!
20. Ask the question again???
Is Google+ important to
your online marketing
strategy?
Answer: only if search
is important to you!!
22. Google+ Blog Posts
• Google+1 button helping people discover
relevant content
• Goggle+ what is it and do I need it?
• Google+ latest updates & developments
• Google+ launched for business & brands
blog.intergage.co.uk
23. Contact Details
www.intergage.co.uk
blog.intergage.co.uk
gtrudgett@intergage.co.uk
@garytrudgett @intergage
Gary Trudgett Intergage Ltd
Gary Trudgett Intergage