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Gt Intergage Seminar Presentation Dec 2011
Welcome & Introduction
             • Gary Trudgett
                – Member of CSV
                – MM on demand
                – Intergage’s Google+ &
                  LinkedIn expert
             • Social media tools




             • Browser of Choice
                – Chrome
A question

Is Google+ important to
your online marketing
strategy?
Statistic One

“….since the launch of Google+ Pages
for Business, Brand and Places on the
7th November 2011, 61% of the top 100
brands worldwide created a Google+
Page within 10 days"

    (source e-marketer)
Statistic Two
Gt Intergage Seminar Presentation Dec 2011
+1 Button
 Public Web recommendations

   See Intergage blog
    post for examples &
    how to guide
+ 1 Button
Google Search…..
10 Quick Facts About G+ Pages
Creating a Google+ Page
Google+ Page’s
Hints & Tips
• Local Business or
  Place
     • Google will compare to
       Google places for
       location


• Page Circles
     • Default ‘Following,
       Customers, VIPs,
       Team Members’
Google+ Direct Connect
• Allows visitors to find
  your Google+ page
  and add it to their
  Circles, directly from
  Google search results.

• Google+ badge
  connected to your
  website
Live Example
Summary, Conclusions & Next Steps

GOOGLE+
Next Steps

1. Create a G+ profile & G+ page
      –   Single administrator (currently)
      –   Verification & sub-pages

2. Create engaging content
      –   +1 , share’s & comments

3. Encourage & gain follower’s
4. Enable share buttons on your website
5. Follow the Intergage blog for G+ updates
Statements & Missions

• Google+ is not to kill Facebook, but to make it
  more open!

• Facebook’s mission is to give people the power to
  share and make the world more open and
  connected (Facebook.com)

• Google’s mission is to organise the world’s
  information and make it universally accessible and
  useful (Google.com)
Targeting
 Facebook advertising targets an audience

 Google targets a need
        Different but relevant

                                    What am I    Who are
    What I          Who am
                                    interested      my
    need?             I?
                                        in?      friends?




  NEED            IDENTITY         INTEREST      NETWORK



                              PERFECT
                             TARGETING!
Ask the question again???

Is Google+ important to
your online marketing
strategy?
Answer: only if search
is important to you!!
Any questions?
Google+ Blog Posts

• Google+1 button helping people discover
  relevant content
• Goggle+ what is it and do I need it?
• Google+ latest updates & developments
• Google+ launched for business & brands

     blog.intergage.co.uk
Contact Details
    www.intergage.co.uk
    blog.intergage.co.uk
    gtrudgett@intergage.co.uk


  @garytrudgett             @intergage
  Gary Trudgett             Intergage Ltd
  Gary Trudgett             Intergage
Gt Intergage Seminar Presentation Dec 2011

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Gt Intergage Seminar Presentation Dec 2011

  • 2. Welcome & Introduction • Gary Trudgett – Member of CSV – MM on demand – Intergage’s Google+ & LinkedIn expert • Social media tools • Browser of Choice – Chrome
  • 3. A question Is Google+ important to your online marketing strategy?
  • 4. Statistic One “….since the launch of Google+ Pages for Business, Brand and Places on the 7th November 2011, 61% of the top 100 brands worldwide created a Google+ Page within 10 days" (source e-marketer)
  • 7. +1 Button Public Web recommendations  See Intergage blog post for examples & how to guide
  • 10. 10 Quick Facts About G+ Pages
  • 13. Hints & Tips • Local Business or Place • Google will compare to Google places for location • Page Circles • Default ‘Following, Customers, VIPs, Team Members’
  • 14. Google+ Direct Connect • Allows visitors to find your Google+ page and add it to their Circles, directly from Google search results. • Google+ badge connected to your website
  • 16. Summary, Conclusions & Next Steps GOOGLE+
  • 17. Next Steps 1. Create a G+ profile & G+ page – Single administrator (currently) – Verification & sub-pages 2. Create engaging content – +1 , share’s & comments 3. Encourage & gain follower’s 4. Enable share buttons on your website 5. Follow the Intergage blog for G+ updates
  • 18. Statements & Missions • Google+ is not to kill Facebook, but to make it more open! • Facebook’s mission is to give people the power to share and make the world more open and connected (Facebook.com) • Google’s mission is to organise the world’s information and make it universally accessible and useful (Google.com)
  • 19. Targeting Facebook advertising targets an audience Google targets a need  Different but relevant What am I Who are What I Who am interested my need? I? in? friends? NEED IDENTITY INTEREST NETWORK PERFECT TARGETING!
  • 20. Ask the question again??? Is Google+ important to your online marketing strategy? Answer: only if search is important to you!!
  • 22. Google+ Blog Posts • Google+1 button helping people discover relevant content • Goggle+ what is it and do I need it? • Google+ latest updates & developments • Google+ launched for business & brands blog.intergage.co.uk
  • 23. Contact Details www.intergage.co.uk blog.intergage.co.uk gtrudgett@intergage.co.uk @garytrudgett @intergage Gary Trudgett Intergage Ltd Gary Trudgett Intergage