Mobile Broadband Growth Reports from Operators Worldwide

Mobile Broadband Growth
Reports from HSPA Operators Worldwide

August 6, 2010

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www.gsacom.com Global mobile Suppliers Association © 2010

Mobile Broadband Growth: August 2010 Slide no. 1/50

Reports from around the world
showing how mobile broadband is contributing
to growth and profitability

Source: Company reports, websites, announcements



Mobile Broadband Growth Success (1)

Rogers Wireless: Wireless network revenue growth was fuelled by data revenue growth of 39% and net sub
additions of 119,000. Wireless data revenue now comprises 27% of Wireless network revenue and was helped by the
activation and upgrade of approximately 385,000 additional smartphone devices, of which approx 35% were for subs
new to wireless. This resulted in subs with smartphones, who generate ARPU nearly twice that of voice only subs,
representing 35% of the overall postpaid subscriber base as at June 2010, up from 25% as at June 2009.

Vodacom Group: good mobile broadband progress; data revenue up by 43.2% to ZAR 350 million in Q2 2010. Pieter
Uys, CEO said: "This was a positive start to our financial year with overall Group service revenue increasing 3.1% in
constant currency. Our continued focus on broadband leadership paid off with Group data revenue growing 43.2%.“

In H1 2010, Swisscom sold 585,000 mobile devices, of which nearly half were smartphones. Revenue from mobile
data traffic with Swisscom customers rose in comparison with the previous year by 33%




According to the latest research from Strategy Analytics, global mobile handset shipments grew 13% YoY, to reach
308 million units in Q2 2010
According to a report by Canalys "Worldwide, shipments of smartphones were up by 64% in the second quarter as
the devices reached down to the mass market and became a steadily larger percentage of the total handset base”.

Apple shipped 8.4 million iPhones worldwide in Q2 2010, up 61% from 5.2 million units in Q2 2009.
On 21st July 2010, Telenor’s CEO Jon Fredrik Baksaas stated “In the Nordic region, high demand for mobile data is
contributing to the solid growth in organic mobile revenues. The mobile network upgrades are on track, with pick-up
in investments in the coming quarters. In addition, the work on further cost reductions will continue,”
In advance of the launch of the iPhone 4 in Ireland, stats released by Irish mobile internet services company Digital
Reach Group (DRG) show an 85% surge in traffic from iPhone handsets in Q2 2010, compared to Q2 2009. Gavan
Drohan, Operations Director of DRG, says: "The huge growth in mobile traffic shows that users are increasingly
browsing on devices other than their PCs. Smartphones have encouraged day-long internet snacking instead of
lengthy evening sessions in front of a PC.”




Android's share of the UK mobile contract market grew from 3% in Q1 2010 to reach 13.2% in Q2 2010, GfK Retail
and Technology's latest figures revealed. During this period, while contract market sales grew by less than 1%, sales
of Android phones increased by a staggering 350%.
The number of Hungarian mobile internet subscribers continued to grow in June, with data traffic showing moderate
figures. Upon reaching the 1 million mark in May, the number of mobile internet subscriptions stood at 1.37 million at
the end of June, while the number of active customers - those having used this type of service within the past three
months - grew from 786,000 in May to 798,000. Last year, this figure was at 507,000, the National Communications
Authority (NHH) reported.
Strategy Analytics said global smartphone shipments grew a healthy 43% YoY to reach 60 million units in Q2 2010.
The worldwide mobile phone market continued to show growth in Q2 2010, driven primarily by smartphone vendors
and companies outside the top five leaders worldwide. According to International Data Corporation (IDC), mobile
phone vendors shipped 317.5 million units during 2Q10, up 14.5% from the 277.2 million units shipped during the
second quarter of 2009. For H1 2010, vendors shipped a total of 620.6 million units, up 18.5% from the 523.5 million
units shipped during the first half of 2009.




According to Olaf Swantee, France Telecom Executive Vice President, income from mobile Internet totaled 10-
15% of the total profit in European representations of Orange, and this figure amounts to 40% in Armenia

During the first quarter of 2010, 3G traffic on MTS network in Russia grew 10.9 times YoY. The share of 3G in
total traffic has increased to 59% in Q1 2010 from 28% in Q1 2009

Singtel saw a 13% surge in mobile revenues driven by demand for smartphones, wireless broadband, and the
telco’s unlimited plans

Mobile broadband usage continued to grow at a steady pace during the first quarter of 2010, according to
ComReg’s latest quarterly report. In all, there were 512,382 mobile broadband users in Ireland at the end of
March, up 47.2% on the year-ago period, and up 9.7% on the previous quarter

The world's smartphone markets continued to build in the first three months of 2010. According to the latest ABI
Research data, a little more than 55 million smartphones shipped during the quarter

Telstra Group saw mobile data grow over 20.9% in the first half 2010




Celcom, Malaysia – after moderated growth in Q4 09, mobile broadband surged again with the highest ever net
additions of 124,000, a strong 24% increase QoQ. Strong growth was seen overall in non voice services, with data
now contributing 30% to revenue, from 25% a year ago
XL Indonesia in Q1 10 reported data service revenue growth which now contributes 7% of service revenue – an
increase of 58% QoQ
Singapore’s M1 non-voice services continued to grow, contributing 29.8% of service revenue, up from 25.1% a year
ago. This was primarily driven by an increased focus on data usage
According to the Swedish Post and Telecom Agency (PTS) the number of mobile subscriptions, including voice
and data, increased 7% to 11.6 million at end 2009. Subscriptions for mobile broadband represented the largest
share of the increase, up 50% YoY to 1.31 million. Traffic for mobile data services increased in 2009 by 103%
compared to 2008
According to the Communications and Information Regulatory Commission, mobile broadband in Saudi Arabia
grew 488% to 1.41 million subscriptions at end 2009, representing 51% of all broadband connections in the country,
compared to a 47% share for ADSL




 Tele2 Group has reported a 50% year on year increase for Q1 2010 in the number of
mobile broadband subscriptions

 SFR’s data revenues represented 26.5% of mobile revenues at the end of March 2010,
compared to 21.9% for the same period in 2009, due to the popularity of "smartphones“

 TeliaSonera stated that for the first time in several quarters, Finland and Denmark
reported positive revenue growth in local currencies as a result of strong growth in data
usage and higher equipment sales

 In Taiwan, Chunghwa Telecom reported for its mobile business an annual increase in
total revenue of 2.1%, mainly due to growth in mobile data revenue and increased handset
and datacard sales

 In Bangladesh, Grameenphone has highlighted how data revenues are contributing to
consistent revenue growth. In Q1 2010 data revenues increased 65% and 13% from Q1 09
and Q4 09 respectively



Smartphones

 Growth of the worldwide smartphones more than doubled that of the overall mobile phone market in Q1 2010,
confirming the segment is exhibiting high-growth. According to the International Data Corporation (IDC)
Worldwide Quarterly Mobile Phone Tracker, vendors shipped 54.7 million units in Q1 10, up 56.7% year on year.
By contrast, the overall mobile phone market grew 21.7%. Smartphones accounted for 18.8% of all mobile
phones shipped in Q1 10, up slightly from 14.4% in Q1 09

 The Android operating system (OS) is increasing its smartphones market position, at least in the U.S. in Q1
2010. According to NPD Group, based on smartphone unit sales to consumers last quarter, the Android
operating system moved into second position at 28% behind RIM's OS (36%) and ahead of Apple's OS (21%)

 Since January 2010, the Smartphone share in Ireland has doubled from 8% to 16%, driven by key handsets.

 MAVAM's has revealed that Smartphone users are the most likely to
use handsets for Internet access (14%),against 4% for other devices.

 In Honk Kong, almost half (48%) of respondents own a
smartphone, more than double the global rate of 23%.




KPN - Netherlands

Belgacom (Proximus)




Q2 2010 operating highlights:

 Mobile customers: 1.85m (Net increase: 53,000
QoQ)

 Mobile data as % of service revenue increased to
17.8%

Mobile business will remain core

 Data growth will continue to be driven by increasing
penetration of wireless broadband and smartphones
 Continue to invest in network to enhance customer
experience and improve network efficiency
 Continue to improve operating efficiency
expansion of backhaul transmission




Vodafone Group Plc announces revenue from mobile data
services reached £4 billion (US$ 5.8 billion) in 2010

 Group data revenue increased by 19.3 percent to £4 billion ($5.8 billion) from
a total of 50 million active data users across the group

Smartphone use is currently the key driver of data growth, and Vodafone said
it plans to increase the proportion of smartphones from 30% of its total sales mix
to 70% by the end of 2013

 CEO Vittorio Colao, said traffic on the group's networks in Europe increased
100% during the last 12 months, of which 85% was from data cards and 15%
from smartphones. But the mix is shifting to smartphones: in the fourth quarter
last year, total data revenues in Europe increased by 19%, with mobile Internet
traffic increasing by 37% and PC (dongles) traffic by 17%




Vodafone Europe

 Vodafone Germany

Egypt: continued price pressure; stable revenue market
share; strong data growth
South Africa: strong overall performance and excellent
progress in data



 Mobile broadband customer base grows by
130.6%, data accounts for approximately 18% of
revenues




 Remarkable push in data/service revenues:
+5.3% YoY Q1 2010

Venezuela
 Service revenues (+21.1% YoY) boosted by
data services Q1 2010




South Africa

Mobile data revenue market share of 58%

Data revenue1 growth of 32.8%
– Active data users up 29.1%
– Data connect cards up 34.1% to 728k

Data usage up strongly
– Data traffic up 58.4%

Increasing penetration of smartphones
– Up 44.6% to 2.0 million

Increasing penetration of data cards
- Up 34.1% YoY




Mobile revenue Mobile non-voice services

 Post‐paid mobile
revenue increased 10%

 Pre‐paid customer
base expanded 10% &
crossed 1,000,000

 StarHub has announced that total post-paid mobile data traffic on its network
grew to 7.4 petabytes in 2009 from 1.7 petabytes in 2008.



Revenues (NOKm) and EBITDA% Telenor Norway
Telenor Group
 10k net mobile subscriber
growth driven by mobile  Added 5 million new mobile
broadband subscribers Q1 10

 9% mobile revenue growth  Solid mobile revenue growth,
driven by mobile data and
handsets
Revenues (NOKm) and EBITDA%

Telenor Sweden

 8k net mobile subscriber growth

 10% mobile revenue growth in
local currency




 Data revenues up 46% YoY to
€947 million in FY 09

 1.5 million iPhones dispatched
since market launch, 1 million
during 2009

 Growth of non voice revenue
share of service revenues by 4%
T-Mobile USA YoY to 26%

Deutsche Telekom CEO René Obermann is expected to double
revenues by 2015 with €10 billion coming from mobile data traffic.
Obermann said it would double the number of 3G smartphones in
the network to around 8 million by the end of 2010




Bell, Canada

Orange, UK

 Strong underlying mobile revenue
growth of +6.5% excl. reg. thanks to
successful value acquisition strategy
with +3.4% non-voice revenue growth
Wireless data revenue growth of 40% Q1 10
 Higher smartphone penetration
 Data device subscribers up 70% YoY
 Data now represents ~21% of service revenues


See press release: GSA Counts Over 400 HSPA Network Commitments Worldwide
www.gsacom.com/news/gsa_304.php4

HSPA+ entering the mainstream
353 commercial HSPA operators launched in 147
countries

116 HSPA operators i.e. one third have committed
to deploy HSPA Evolution (HSPA+)

Almost 1 in 5 commercial HSPA operators have
commercially launched HSPA+

Source:
GSA report - Global HSPA+ Network Commitments and
Deployments – June 30, 2010

Free download (register and sign in first) at www.gsacom.com




Turkcell SmarTone
 Continuing growth
• ↑23% YoY
• Accounts for 33% of
service revenue

 Growth from
• Wider adoption of
smartphones
• Mobile & wireless fixed
broadband

 > 1 million smartphone users

 Number of monthly average
mobile data users increased to
approx. 7 million through
handsets and PCs




Singapore



Some industry forecasts (1)

Through 2015, the U.S. will add more mobile subscriptions (about 80 million) than any other
developed nation with mobile revenue surpassing all fixed-line services by end of 2015,
according to a new report from Pyramid Research.

In a new report, Pyramid Research and Heavy Reading predicted that the global mobile
broadband market will reach 1 billion connections in 2012 as mobile operators invest billions in
spectrum and network infrastructure to deploy 4G networks.

The increasing use of mobile broadband applications is expected to drive the growth of
telecommunications companies in Southeast Asia, according to research firm Frost &
Sullivan. The firm found that data usage in this market, over seven Southeast Asian nations,
will grow to account for 40.4% or over $12.4 billion of total mobile revenue by end-2015, up
from 27.8% last year.

Mobile device sales in India are forecast to reach 138.6 million in 2010, an increase of 18.5%
over 2009 sales of 117 million units, according to Gartner. The mobile handset market is
expected to show steady growth through 2014 when end user sales surpass 206 million units




In 2015, 3.8 billion mobile handsets , over 60% of the installed base of mobile handsets
worldwide will contain mobile web browsers, according to a new study from ABI Research.
This is double today's penetration rate

A report from ABI Research said the use of mobile data is growing exponentially. The
market research firm predicted that data usage in North America and Western Europe is
expected to increase at a compound annual growth rate (CAGR) of 55% and 42%
respectively.

Mobile data usage continues to grow exponentially as 3G technology spreads globally.
According to ABI Research, from 2009 to 2015 data usage in Western Europe and North
America is expected to increase at a compound annual growth rate (CAGR) of 42% and
55% respectively. In 2010, the average North American user is expected to consume 159
megabytes of data, up from 100 megabytes in 2009.




In a new report "Chile: Mobile Data and Product Bundles Continue to Power Strong Growth”
by Research and Markets, Chile's telecom market will rebound with a 4.4% CAGR from 2010
through 2015, reaching $6.1bn, propelled by significant increases in fixed and mobile data
services. Mobile data service revenue in Chile will account for 23% of total service revenue by
2015, notes Sergio Cruz Zarate, Analyst at Large at Pyramid Research. "Revenue derived
from data services will increase from 24% in 2010 to 35% in 2015
A report published by Chetan Sharma Consulting, “Managing Growth and Profits in the
Yottabyte Era,” predicts that in 2010, mobile data traffic in the U.S. will exceed 1 exabytes (or
1 million terabytes) - a mobile data traffic milestone that the global industry as a whole
reached in 2009.
In a report by Analysys Mason on the CALA (Central and Latin America) telecoms market,
mobile data revenue from handsets will grow more than twice as fast as subscriptions, from
USD4.5 billion (EUR3.2 billion) in 2009 to USD10.6 billion (EUR7.6 billion) in 2014. Revenue
from mobile broadband will rise even faster, from USD1.4 billion (EUR1 billion) in 2009 to
USD6.4 billion (EUR4.6 billion) in 2009




According to a study by Cisco “Visual Networking Index (VNI) Forecast and Methodology, 2009-
2014 “, mobile data traffic is estimated to surge by as much as 39 times during the five year
period from 2009 to 2014. By 2014, the annual global mobile data traffic is expected to reach 3.5
exabytes per month i.e. a run rate of over 42 exabytes on a yearly basis. Mobile data traffic will
be the strongest in the Middle East and Africa followed by the Asia-Pacific and North America as
revenue from voice gets saturated and operators focus on alternate sources of revenue

Increased spectrum availability for wireless broadband is a top requirement to accommodate
data traffic growth. According to Cisco's VNI index, data traffic will grow 16 times and video
traffic 20 times by 2014 wireless broadband

"Expect to see smartphones accounting for a growing proportion of the wider mobile phone
market as they become increasingly affordable to more customers," Canalys senior analyst Pete
Cunningham said in a statement. "By 2013, smartphones will grow to represent over 27% of
shipments worldwide, with the proportion in some developed markets in western Europe
surpassing 60%, and 48% in North America.




 Ericsson has estimated that, by 2015, there will be 3.5 billion mobile broadband users around the world,
compared to the 500+ million that use it at present

 According to a recent Analysys Mason report, the total data traffic volume in 2015 will be more than 30 times that
of 2010. Operators will need to make capital investments to increase capacity in order to meet this demand

 According to In-Stat, “WCDMA-HSPA base stations will be the workhorses of wireless data networks”. 2009 saw
overall deployments of newly deployed macro base stations up 10% on 2008, driven by the rising demand for
smartphones and mobile broadband, meaning that most of the increase will have come from WCDMA-HSPA.
WCDMA-HSPA base stations will account for at least 50% of total revenue in this segment in 2009. By 2013
WCDMA-HSPA will contribute 70% of revenues in the sector

 ABI Research announced that shipments of mobile broadband-enabled consumer products, which includes e-
book readers, mobile digital cameras, camcorders, personal media players, personal navigation devices and mobile
gaming devices will increase 55-fold between 2008 and 2014 with total shipments reaching 58 million units per year
in 2014



Smartphones

According to a report by ABI Research on US mobile operator network traffic, smartphones
and connected computing devices will be the primary drivers of data traffic over the next five
years. By 2014, these device categories will generate more than 87% of total mobile
network data traffic for US operators. The report also states that growth of Android, iPhone
and similar smartphones will cause average smartphone traffic levels to grow by 48% over
the forecast period.

Led by the success of Android, Linux-enabled smartphones are expected to make up 33% of
the total worldwide smartphone market by 2015, according to a new report from ABI
Research. More than 60,000 smartphones are now shipping per day, with Android OS
leading the pack, notes the market researcher. Up to 127 million Linux-based smartphones
may be shipping by 2012.

ABI Research forecasts shipments of nearly 81 million wireless USB modems this year



Smartphones



Leading the Mobile Broadband Revolution
Ralph de la Vega, Chairman of the Board, CTIA

 Mobile broadband growth outpaces every other platform**

 Pew estimates that by 2020, mobile devices will be the
primary Internet devices for most people in the world***

 The average smartphone user generates 10 times the
amount of traffic generated by the average non-smartphone
user*
*Source: Cisco, VNI Mobile, 2010 ** Source: CTIA, Written Ex Parte to FCC, Sept. 29, 2009
*** Source: Pew Internet & American Life Project, Dec. 2008

 Worldwide Machine-to-Machine devices rise to 412 million
by 2014*

* Source: Juniper Research, Embedded Mobile and M2M Strategies 2009-2014, Jan. 2010



Total mobile traffic worldwide forecast

Total Mobile Traffic Worldwide Forecast
20
18
Exabyte 1,000,000,000,000,000,000

CS Voice
16
Petabyte 1,000,000,000,000,000 (c) GSA – Global mobile Suppliers Association
14
Terabyte 1,000,000,000,000
Exabytes

12
Gigabyte 1,000,000,000
10
Megabyte 1,000,000

Mobile Broadband
8
Kilobyte 1,000
6
4
2
0
2008 2010E 2014E
Source of data: Informa Telecoms and Media – March 2010




 UK consultancy firm, Coda Research Consultancy, has predicted that mobile data consumption in the US is set
to reach 327,000 terabytes a month by 2015, indicating a 40-fold rise in mobile data consumption over 5 years

 Mobile data traffic from PC modems and routers is forecast to increase 4-fold between 2010 and 2014, according
to a report by ABI Research. 2,000 petabytes of data will be sent and received in 2010, a figure that will rise to about
8,000 petabytes in 2014

 Semiannual US wireless industry survey was released at CTIA in March 2010 revealing that wireless service
revenues totaled $77 billion for the last half of the year. The real growth is coming from wireless data services - mobile
Web, text messages, and other non-voice services. In the latter half of last year, revenue for wireless data service
totaled > $22 billion, nearly a third of overall wireless services revenue and up 26% YoY. Steve Largent, President
and CEO of CTIA, said in a statement. "Mobile broadband will increasingly play a vital role in people’s lives."

 A study by Juniper Research has forecast that more than 1 in 10 mobile subs will either have a ticket delivered to
their mobile phone or buy a ticket with their phone by 2014, representing a five-fold growth over the next five years.




A Report Predicts Explosive European Growth for Mobile Broadband - According to a CCS Insight report,
Mobile Broadband in Europe, 4Q09 - the total Mobile Broadband subscribers in key European markets will rise
from 22m at the end of 2009 to over 43m in 2011. In addition, total revenue from Mobile Broadband access in the
major markets will rise from less than €6 billion in 2009 to more than €11 billion in 2011
www.ccsinsight.com/reports/491/

Cisco Systems predicts in its Visual Networking Index that mobile-ready devices and mobile video will fuel
enormous global growth in mobile data traffic over the next four years - The Pentagon and broadcast
networks can expect continuing pressure to turn over some of their spectrum to make more airwaves available to
the private sector. According to Cisco Systems, global mobile data traffic increased 160% in 2009 to 90 petabytes
per month. Cisco predicted that "annual global mobile data traffic will reach 3.6 exabytes per month globally or an
annual run rate of 40 exabytes by 2014," (39 fold increase from 2009 to 2014, or a CAGR of 108%) and noted that
such traffic "is growing today 2.4 times faster than global fixed broadband data traffic.“ Cisco says that, by that
date, there will be more than five billion personal devices connecting to mobile networks, as well as billions of
machine-to-machine devices. Video will represent 66% of all mobile data traffic by 2014, up 66-fold from 2009.




Global mobile Suppliers Association (GSA)

The results from an industry survey organized last year by GSA provided an expectation that HSPA+ mobile
broadband technology would enter the mainstream during 2010. GSA confirms this is now becoming reality
as HSPA+ is now commercially launched on almost 1 in 5 of HSPA networks.

63 HSPA+ systems have now entered commercial service in 35 countries. Another 53 HSPA+ networks are in
deployment or planned. By the end of 2010 GSA expects that 95 – 100 HSPA+ systems will be in commercial
service

The eco-system includes 50 HSPA+ devices which have been announced by 11 suppliers.

Source: 3G/WCDMA-HSPA, LTE Fact Sheet
Produced and published by GSA – July 14, 2010

Free download (register and sign in first) at www.gsacom.com



Mobile broadband seminar
Free-to-attend: Hong Kong – September 6, 2010

Mobile Broadband – Where the Next Steps Take Us

Jointly organized and hosted by GSA
and
Hong Kong Science and Technology Parks Corporation (HKSTPC)

Supported by Hong Kong Wireless Technology Industry Association (WTIA)

Top industry speakers

More information at www.gsacom.com/news/gsa_307.php4

Registration required – program and registration details at
www.gsacom.com/events/event_267.php4



Mobile Broadband resources from GSA
- recent surveys, reports and papers

Evolution to LTE: Information Paper - June 7, 2010

WCDMA operators (357 in 148 countries) – June 30, 2010
All these resources – and more – are
HSPA+ network commitments – June 30, 2010 available via the links on the GSA
home page
HSPA operators survey (353 networks launched) – June 30, 2010
www.gsacom.com
HSPA devices survey – July 12, 2010

UMTS900 global status – July 14, 2010

3G/WCDMA-HSPA, LTE Fact Sheet – July 14, 2010

Evolution of Network Speeds – July 14, 2010

Digital Dividend update – July 28, 2010 Join the discussion in the
GSA LinkedIN Group
www.linkedin.com/groups?gid=2313721



GAMBoD
GSA Analyzer for Mobile Broadband Devices

Comprehensive analysis of every launched HSPA device, as confirmed by
GSA’s latest HSPA Devices survey, and personalized to individual needs, can
be undertaken by registered users of GSA member organizations and
network operators using GAMBOD www.gsacom.com/gambod

GAMBOD is a search and analysis tool developed by GSA for mobile
broadband devices (HSPA, HSPA+, LTE) allowing searches by supplier, form
factor, features, peak downlink/uplink speeds, and operating frequency. The
feature support for HD Voice (W-AMR) is now included. Results are
presented as a list or spreadsheet, or in charts which may be inserted into
documents or presentations, subject to accreditation of GSA as the source.
An RSS feed can be activated to alert when new devices are added by GSA
to its database.

Qualification to use GAMBoD:
You need to be employed by a member organization of GSA to use
GAMBOD and have registered on www.gsacom.com with the corporate email
address. GAMBoD is also accessible to network operators who have also
have registered on www.gsacom.com with the corporate email address.


Mobile Broadband Growth – August 5, 2010 Slide no. 48/50

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Mobile Broadband Growth Reports from Operators Worldwide

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