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What Is Content?

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Greg Verdino
Greg Verdino

My presentation for the 2010 Custom Content Conference (Nashville, TN) focusing on some ideas from microMARKETING: Get Big Results by Thinking and Acting Small.

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what . CONTENT? is
content CREATOR
CONTENT IS CHANGING…
your content SUCKS
some of our content kinda SUCKS
how much CUSTOMER is in your CONTENT?
what people can teach pros about CONTENT
mass communications
masses of communicators
generation c
everybody is a media outlet
what people can teach pros about CONTENT
what is CONTENT ?
content is SOCIAL CURRENCY
content is CONNECTIONS
content is COLLABORATION
CURATION is content
content takes on NEW FORMS
the basic unit of content is getting smaller
YOUR CONTENT
ATTENTION is the scarcest commodity
content is an OPEN LOOP
everything is open to interpretation
ME www.gregverdino.com (blog) @gregverdino (twitter) what facebook.com/gregverdino (friends) facebook.com/micromarketing (fans) greg.verdino@powered.com (email) 631.747.1451 (phone) www.powered.com (work)

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