More Related Content Similar to 201606 - GreatDrams INTRO - LinkedIn Similar to 201606 - GreatDrams INTRO - LinkedIn (20) More from Greg Dillon (8) 2. http://GreatDrams.com © GreatDrams Limited 2016
Award-winning brand, business and spirits blogger; a global influencer engaging
the trade and gently educating consumers.
Working with some of the best design agencies and creative teams in the industry.
Freelancing for nearly six years and enjoy creating brands and content in a style
that provides something entertaining, intriguing and interesting for everyone.
In 2014, named one of the top 15 freelancers in the UK by IPSE, the Association
of Independent Professionals and the Self Employed.
Most importantly, a lover, appreciator and collector of premium spirits.
My name is Greg, and I’m a brand strategy consultant
specialising in premium spirits.
Introduction
Case studies available on request.
3. © GreatDrams Limited 2016http://GreatDrams.com/consulting
GreatDrams Consulting is all about creating
and building commercially successful brands
through thoughtful, strategically-led brand
and messaging solutions built from the end
customer (on and off trade) up.
3
GreatDrams Consulting is built on three core beliefs:
1. Great storytelling through the power of both the visual and the narrative
2. Brands need nurturing in order to live and grow to their full potential
3. A brand must develop a clear, coherent and ownable strategy
Most importantly, I’m a lover and appreciator of premium spirits, am on a constant
quest for knowledge, work with various trade clients including whiskey brands, gin
brands and bars in both London and Edinburgh and am an explorer of tastes and
nuances that means I can connect with both the trade and the consumer.
I am on the IWSC judging panel as well as
having been involved in cocktail / mixology
judging over the years
Introduction
4. http://greatdrams.com © GreatDrams Limited 2016 4
Highly commended in the
UK Blog Awards
Named one of the
Top Five Whiskey Blogs in
the World by the IWC
Shortlisted for the prestigious
IWSC Communicator of the
Year award
2015 was a good year for GreatDrams…
5. http://greatdrams.com © GreatDrams Limited 2016 5
Highly Commended runner
up in the Most Innovative
Blog of the Year 2016
Nominated for the prestigious
IWSC Communicator of the
Year award (fingers crossed…)
2016 is going ok too…
6. http://greatdrams.com © GreatDrams Limited 2016 6
GreatDrams has created a vibrant community across
the various sites and networks in which it lives
http://www.facebook.com/GreatDramshttp://instagram.com/greatdramsgreg http://twitter.com/GreatDrams http://eepurl.com/QFncT
Figures correct as at midday, June 13th 2016
… and just shy of 11,000 monthly unique readers.
The latest stats…
7,173
fans
14,893
followers
4,518
followers
7,872
subscribers
7. © GreatDrams Limited 2016http://GreatDrams.com/consulting
Insight studies
What's happening in your market? Now and future
Fresh eyes on existing research / data to unearth
hidden gems & insight
Consumer studies - building rich profiles for who your
customer is today and who they should be tomorrow
Competitor studies - what are they doing and where
can you stand out
Event attendance / audits
Brand strategy
Global repositioning / positioning alignment
Naming
Shopper marketing and customer journey definition
Packaging strategy
Communications strategy
Portfolio / brand architecture
Creative strategy
Pricing strategy
What I do within the industry with whiskey
(& gin) brands and design agencies
7
Staff training
For brands: engagement workshops, brand and
category education
For bars: Service development, specific brand /
product training, whisky/gin category inductions and
training
Collaborations
Instagram marketing
Facebook / Twitter marketing
Content creation
Become your brand's advocate and ambassador
Host whisky tastings using your products
Run competitions through GreatDrams.com
Sit on judging panels
Writing commissions / reviews
8. http://GreatDrams.com
Any work we do together will be executed with the
utmost energy and enthusiasm as I take great pride
in what I do and the value I add to brands in an
industry that I love, and yours is no exception.
How I work
8
My work is all about creating commercially successful
brands through thoughtful, strategically-led brand and
messaging solutions built from the end customer (on and
off trade) up.
I believe in great storytelling, expressing brands through
the power of both the visual and the narrative.
I believe it is important to keep in mind – with all client
projects – that brands need nurturing in order to live and
grow to their full potential.
I believe that to be continually successful, brands must
develop a clear strategy that feeds into innovative verbal
messaging and visual design.
