1. GreenPearl Presents the 5th Annual
ASSET MANAGEMENT
S Y M P O S I U M
NYC’s leading conference on
Real Estate Asset and Property Management
March 21, 2012 | McGraw-Hill Conference Center | New York City

2. YOU get all the credit.
WE do all the work.
Let GreenPearl Produce Your Next
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•WE help organizations like YOURS - who are not in the event business - put on large thought-
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•WE contract directly with the vendors and venue and pay for all of the costs ourselves; so
there is no financial risk to YOU.
•WE understand your industry sector and craft events that bring together the best and the
brightest industry leaders in your market, which makes YOU look brilliant
Title Sponsored Events Include:
Massey Knakal Multifamily Summit
Real Estate Weekly Women's Forum
IREM Asset Management Symposium
CCIM Real Estate Forecast
Massey Knakal CRE Investment Summit
The TerraCRG Brooklyn Real Estate Summit
Shulte Roth and Zabel Rescue Capital Forum
Insert YOUR company name here
Contact us at (646) 862-6136 or events@greenpearl.com.
Visit us online at www.greenpearl.com.

3. New Year, New Ideas,
New Contacts…
Welcome to IREM's Fifth Annual Asset
EXPAND YOUR BUSINESS IN 2012
Management Symposium. Our successful
As GREENPEARL EVENTS continues to grow
partnership with GreenPearl Events brings and bring education and networking events to real estate
another informative, eye opening look at our professionals, we’d like to say thank you to all of our
attendees, sponsors, and partners for making 2011
industry. Whether you were with us last year or you
a year to remember. The combined successes have set
are new to the Symposium, today's line up is sure the stage for more growth and more opportunities in 2012.
to deliver.
HERE ARE SOME OF THE PROGRAMS
YOU CAN LOOK FORWARD TO:
As Asset & Property Managers, we are many things MASSEY KNAKAL
to many people. But in today's hyper competitive COMMERCIAL REAL ESTATE
market, the bottom line for us and for our clients is
INVESTMENT SUMMIT
New York City Bar Association
performance. Performance of our buildings;
New York City – April 26th
portfolios; real estate funds; staff and of course,
WASHINGTON MULTIFAMILY SUMMIT
our own individual performance. Today we'll hear
Kellogg Conference Hotel
from an impressive roster of industry leaders and Washinton, D.C. – May 17th
experts who share the Institute of Real Estate CALIFORNIA MULTIFAMILY SUMMIT
Management's commitment to excellence through Sheraton Gateway Hotel
education and ethical practices, all focusing on Los Angeles – June 6th
performance related topics--increasing cash flow & THE TerraCRG BROOKLYN
maximizing long-term asset value; managing and
REAL ESTATE SUMMIT
St. Francis College
reducing costs of energy & insurance; asset Brooklyn – June 14th
marketing, transactions & leasing; financing,
SHULTE ROTH AND ZABEL
refinancing & debt restructuring; innovations in RESCUE CAPITAL FORUM
property management; improving fund and McGraw-Hill Conference Center
portfolio performance. New York City – October 10th
MASSEY KNAKAL MULITFAMILY SUMMIT
We've all made the decision to be here, learning McGraw-Hill Conference Center
New York City – November 14th
from the industry's best and brightest. I'd say that
REGISTER EARLY
we're all on track for better performance, wouldn't With early bird and group rates, you can save up to
$300 off the cost of a single event.
k
you?
Diana Bosnja
EVENTS ARE CONTINUOUSLY ADDED
Please visit www.greenpearl.com for
a full list of programs, updates, and to register.
Diana Bosnjak, CPM SPONSORSHIP, SPEAKING AND
EVENT INQUIRIES
New President Please contact Abel Devis at Abel@greenpearlevents
Greater New York Chapter of IREM or 646-862-9393.
Welcome to IREM ASSET MANAGEMENT SYMPOSIUM 3

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5. TUESDAY, MARCH 20TH
Barbounia | 250 Park Avenue South (At 20th street) | New York, NY
5:00 - 7:00 PM
VIP Cocktail Reception (By Invititation Only)
A reception for sponsors, speakers and special guests hosted by GreenPearl Events
WEDNESDAY, MARCH 21ST
McGraw-Hill Conference Center | 1221 Avenue of the Americas | New York, NY 10020
8:00 AM
Registration & Networking Breakfast in Exhibit Hall
8:45 AM
Opening Remarks ‫ܖ‬
Speakers:
Diana Bosnjak, Greater NYC Chapter President, INSTITUTE OF REAL ESTATE MANAGEMENT
James Evans, 2012 National President, INSTITUTE OF REAL ESTATE MANAGEMENT
9:00 AM
Keynote Address: The Empire State Building ‫ܖ‬
Applying best practices to NYC’s most recognized building
Speaker:
Anthony Malkin, President, MALKIN HOLDINGS
9:30 AM
Investors Roundtable ‫ܖ‬
Top asset managers, CRE owners, and fund managers discuss the chief concerns in 2012 for managing cash flow, maximizing long term asset value, managing risk and
minimizing costs. This panel tackles asset management from the 20,000 foot view. What are the major concerns going forward in 2012? Where are the key risks,
challenges, and opportunities? Where are the successes coming from and how do you cultivate them?
Speakers:
Gerald Casimir, Managing Director, TIAA-CREF
John Kiernan, Asset Manager, INVESCO
John Loehr, Managing Director, BLACKROCK
Sandy Monaghan, Capital Markets Asset Manager, Managing Director, CUSHMAN & WAKEFIELD
Andrea Pierce, Executive Director, JPMORGAN ASSET MANAGEMENT
Karen Whitt, COO – Real Estate Management Services, COLLIERS
10:30 AM -
Networking Break & Refreshments in Exhibit Hall
11:00 AM –
Concurrent Session (Choose Track A or B)
Track A - Replacement Capital: Track B - Building Management Workshop:
Optimizing the Refinance of Your Asset’s Capital Structure ‫ܖ‬ Manage Buildings Proactively To Reduce Energy & Save Money ‫ܖ‬
Speakers: Presenters:
Yon Cho, Partner, PCCP LLC David Unger, Chief Operating Officer, U.S. ENERGY GROUP
Raphael Fishbach, Principal, MESA WEST CAPITAL John Klein, Principal, JDM Associates
Peter Sotoloff, Managing Director, BLACKSTONE About this workshop:
Adam Spies, Senior Managing Director, EASTDIL SECURED The key to reducing energy usage is to proactively manage your buildings. In this
Richard Walsh, Managing Director, NEW YORK LIFE INVESTMENT MANAGEMENT session, we'll demonstrate five simple steps to take in order to have complete con-
trol over a building portfolio, reduce energy usage, and prove savings. We will
show the newest technology-driven techniques to proactively use HVAC system
data to identify and address heating/cooling system performance issues, and we
will illustrate how to use the EPA's Portfolio Manager to benchmark buildings for
energy efficiency. This session will also explain how Con Edison incentives can be
used to help reduce energy usage.
Conference Agenda 5

6. Attendance at this year's
Massey Knakal Multifamily Summit
qualifies you for up to 7.5 hours of CE credits,
facilitated by REEDC. License number and
sign-in required.Visit their table in the
exhibit hall for more details.
www.reedc.com

7. McGRAW-HILL
Conference Center
AGENDA AT A GLANCE
8:00AM - Registration and Networking Breakfast in Exhibit Hall
8:45AM - Opening Remarks ‫ܖ‬
9:00AM - Keynote Address: ‫ܖ‬
Applying Best Practices to The Empire State Building ‫ܖ‬
Anthony Malkin, President, Malkin Holdings
9:30AM - Investors Roundtable ‫ܖ‬
ROOM 10:30AM - Networking Break and Refreshments in Exhibit Hall
208
11:00AM - Concurrent Session (choose one)
Track A - Replacement Capital ‫ܖ‬
Track B - Building Management Workshop ‫ܖ‬
12:00PM - Energy & Sustainability ‫ܖ‬
1:00PM - Networking Luncheon in Exhibit Hall
REGISTRATION AUDITORIUM
2:00PM - Concurrent Session (choose one)
Track A - CRE Leasing & Asset Management ‫ܖ‬
Track B - Multifamily Property & Asset Management ‫ܖ‬
ESCALATORS
EXHIBIT HALL 3:00PM - Post-Event Networking & Cocktails in Exhibit Hall
Photos, Presentations and audio files will be available online after the event.
http://greenpearl.com/event-archives
And, meet past attendees of GreenPearl’s Real Estate Conferences by
2nd Floor Floorplan following GreenPearl Events on Facebook, LinkedIn, and Twitter.
Thank You to our Symposium Sponsors & Partners

9. 12:00 PM
Energy & Sustainability: Separating Fact From Fiction ‫ܖ‬
Best practices in energy management
Moderator:
Peter Britell, Of Counsel, DEWEY & LEBOEUF
Speakers:
Bomee Jung, Senior Program Director of Green Communities, ENTERPRISE COMMUNITY PARTNERS
Charles Leitner, Chairman, GREENPRINT FOUNDATION
David Pospisil, Program Manager, Commercial & Industrial Energy Efficiency Programs, CON EDISON
Nicholas Stolatis, Senior Director – GRE Sustainability Risk Compliance, TIAA-CREF
Brenna Walraven, Managing Director, USAA REAL ESTATE CO.
1:00 PM
Networking Luncheon in Exhibit Hall
2:00 PM –
Concurrent Session – (Choose A or B)
Track A - CRE Leasing & Asset Management: Track B - Multifamily Property & Asset Management:
What Tenants Want, Deal Trends & Maximizing Top Line Revenue ‫ܖ‬ Property Management Best Practices Among the Pack Leaders ‫ܖ‬
Moderator: Moderator:
James Kuhn, President, NEWMARK KNIGHT FRANK James Evans, 2012 President, INSTITUTE OF REAL ESTATE MANAGEMENT
Speakers: Speakers:
John Ambrosini, Executive Managing Director – Director of Property Management, Andrew Hoffman, Chief Operating Officer, STONEHENGE PARTNERS
ABS PARTNERS REAL ESTATE David Kuperberg, Chief Executive Officer, COOPER SQUARE REALTY
Todd Korren, Principal, Director of Leasing, SAVANNA J. Brian Peters, Chief Operating Officer, ROSE ASSOCIATES
Peter Riguardi, President – New York Region, JONES LANG LASALLE
Greg Smith, Executive Vice President, JRT REALTY GROUP
David Sturner, Principal, MURRAY HILL PROPERTIES
3:00 PM
Post-Event Networking & Cocktails in Exhibit Hall
Upgrade Your Attendance at Next Year’s
Asset Management
Symposium
Sponsor, Exhibit and/or Advertise in 2013
IREM Asset Management Symposium Sponsorships and exhibits give industry
2012 Attendee Profile service providers, professionals and vendors
an opportunity to strengthen their name
‫ ܖ‬CEO, President, COO
‫ ܖ‬Partner, Principal recognition and gain enhanced visibility in
‫ ܖ‬EVP, MD, ED, EMD
‫ ܖ‬Director, SVP front of a high caliber audience. Sponsors
‫ ܖ‬Senior manager, VP
‫ ܖ‬Associate, Manager are rewarded with increased recognition
‫ ܖ‬Other
and value-added features based on their
level of investment.
For more information, please contact Adam Knobloch at 646-862-9391 or adam@greenpearlevents.com.
Visit us on the web at www.greenpearl.com.
Conference Agenda 9

11. ATTENDING FIRMS
650 Fifth Avenue Company Fourth Tier Managment PCCP LLC
ABS Partners Real Estate Gaia Real Estate Investments Penmark Management LLC
Ackman-Ziff Real Estate Group GE Capital Real Estate Pheonix Realty Group, LLC
AEGON USA Realty Advisors GlassRatner Management & Philton Contracting, LLC
Alavi Foundtion Realty Advisors, LLC ProMed Property Management
Angelo, Gordon & Co. Glen Oaks Village Owners, Inc. Property Preservation Advisors
Aon Risk Solutions Glenwood Management Corp. Prudential Douglas Elliman
Arbor Realty Trust Golden Sun Rentals QCS
AREA Property Partners Greenprint Foundation RAIT Financial Trust
Ariel Property Advisors Guardian Life Real Estate Manager
AssureLease Harvard Management Company Real Estate Weekly
Baker Propertis, L.P. Heat Watch LLC REdirect Consulting
BlackRock Heights REEDC
Bozzuto Management Company Hines REMAX
Bright Power, Inc. HR&A Advisors REVA Companies
BTC Management Corp. Hunter Roberts Construction Group Rose Associates, Inc.
Building Engines, Inc. I C Potash Corp RREEF Real Estate
Capital Realty Mgt of NY Icon Real Estate Ventures, LLC. Rubicon Property LLC
Cassidy Turley Immigration & Customs Enforcement RY Management Co., Inc.
CBRE Informa Energy, Inc. S & S Equities of NY & NJ
Centerline Capital Group Institute of Real Estate Management SafeRent
Chestnut Hill Advisory Corp Invesco Savanna
Citibank - Financial Israel Berger & Associates Sciame
Intermediaries Group Ivy Equities Siguler Guff & Company
City Connections Realty J.P. Morgan Asset Management Sirius LLC
Colliers International Jack Jaffa & Associates SiteCompli
Commercial Observer JDM Associates Spear Management Group, Inc.
Real Estate Alert Jones Lang LaSalle Stewart Title
Con Edison Commercial & Industrial JP Morgan Asset Management Stonehenge Partners
Conifer Realty LLC JRT Realty Group Structural
Cooper Square Realty Kings Queens Residential SunEdison
Corcoran LeFrak Organization Sunrise Management & Consulting
CoStar Group Lincoln Property Company SunSurfs Solar Energy
CSI Lockheed Martin Supreme Management
Cushman & Wakefield M&T Bank TAG Real Estate Partners LLC
Cusman Wakefield Mackoul & Associates, Inc. Taurus Management Services, LLC
Dare Living Associates Malkin Holdings The Donaldson Group
Deloitte Masom Property Management, Inc. The Moinian Group
Dewey & LeBoeuf, LLP MassMutual Life Insurance Company The Praedium Group
Dewitt Stern Meridian Capital Group, LLC The Real Deal
Douglas Elliman Mesa West Capital The Turner Realty Group, Inc.
Property Management Milaun Property Investments, LLC TIAA-CREF
Durnan Group Milrose Consultants, Inc. TM 1031 Exchange Inc.
EastDil Secured Murray Hill Properties Transaction Modeling, LLC
EBMA NAI Long Island Trian
Eichenfield & Associates Nest Seekers International Triangle Services Inc
Emco Group LLC New England Property US Energy Group
EMCOR Services New York/New Jersey Preservation Services, LLC USAA Real Estate Co.
EnTech Digital Controls New York Life Investment Management ValleyWide Property Management LLC
Enterprise Community Partners Newmark Knight Frank ValleyWide Real Estate
Equinox Management & NFS Business Strategy & and Asset Management LLC
Construction, LLC Corp Real Estate Viridian Energy & Environmental
ERG Property Advisors NOI Strategies Vornado Office Management, LLC
Exit Platinum Realty Northeast Brooklyn Housing Waldronassociates.com
First American Title Development Corp Weingarten Realty
Insurance Company NYC Economic Development Corp. Weston Associates, Inc.
First Sterling Corp NYSERDA *as of March 12th, 2012
Original Energy

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• Citibank® Remote Check Deposit for depositing rent checks online
• Debit and credit cards for paying building expenses
• CitiBusiness® Online for staying on top of accounts and activity anytime
For more information, talk to your Citibank Business Specialist.
Must be approved for Citibank Remote Check Deposit service. Certain other restrictions apply. Monthly fee applies. Credit cards are offered by Citibank (South Dakota), N.A. Subject to credit approval. Citibank is an equal
credit opportunity lender. Accounts, programs, products and services are subject to termination or change at any time without notice. All accounts and services are subject to approval.
©2011 Citigroup Inc. Citibank, N.A. Member FDIC. Citibank and Arc Design is a registered service mark of Citigroup Inc. Rev. 06/16/11 1423.4