2. Michael C. Bush
President & Founder
The 8 Factors
the8factors.com
Technical help:
Call AccuConference
1-800-977-4607

3. WHO WE ARE
30th Anniversary
Technical help:
Call AccuConference
1-800-977-4607

4. MARKET YOUR BUSINESS
Questions? Contact Nick at
nbiber@greenamerica.org

5. GREEN BUSINESS CERTIFICATION
Questions? Contact Nick at
nbiber@greenamerica.org

6. NATIONAL GREEN PAGES®
GreenPages.org
Questions? Contact Nick at
nbiber@greenamerica.org

7. Questions? Contact Nick at
nbiber@greenamerica.org

8. michael c. bush
{ President, the8factors.com}

9. the8factors.com

10. 1. MISSION
2. CASH
3. STRATEGY
4. PEOPLE 5. CULTURE
6. PROCESSES
7. STRUCTURE
8. LEADERSHIP

11. CREATIVE WAYS TO RAISE
CAPITAL: BUILDING A
LASTING GREEN BUSINESS

15. what is your “PITCH”...

16. 5 pitch objectives.

17. 1. Get another meeting

18. 2. emotionally move the
listener

20. your vision

21. your values

23. 3. provide evidence of a
real need...

24. 4. provide essence of how
you will make money
(business model)

25. 5. instill confidence in
YOU

28. all in about 30 seconds

31. "If you want to go fast, go alone.
If you want to go far, go together."
African Proverb

32. Great Strategy
+
weak people
=
weak business

33. Strong people
+
poor strategy
=
good chance of winning

37. Your x-friends and family

38. Crowd-funders

39. 2. move the listener
emotionally

40. 3BL, 2BL, Green
INVESTORS

41. “Written” Pitch Table of Contents

42. 1. Describe the Problem/Opportunity

43. 2. Describe the Product/Service
Amazing set of features

44. 3. Describe the target market
(size, demographics, growth)

45. 4. Distribution
(how will people get it)

46. 5. Competition
(current and future)

47. 6. How will you make money?
(Business Model)

48. 7. Financial Projections

49. 8. Your Team
(provide evidence that you have the
right talent)

50. 9. Schedule
(the next 90 to 120 days)

51. 10. How much do you need?
(and what for...specifically)

52. Your networks

53. Bankers
Lawyers
Accountants
City Officials
Social Venture Investors
Micro­financiers
Local Agencies
SBA
Small Biz Development Co
Real Estate Developers

54. Practice your message on
your “future funders”

56. The 9 Building Blocks
KEY CUSTOMER
ACTIVITIES RELATIONSHIPS
KEY PARTNERSHIPS VALUE PROPOSITIONS CUSTOMER
SEGMENTS
KEY
CHANNELS
RESOURCES
COST STRUCTURE REVENUE STREAMS
56

57. Primary Reference
 Business Model Generation
 Written by: Alexander Osterwalder & Yves Pigneur
Designed by: Alan Smith
Published by: John Wiley & Sons, ISBN 978-0470-87641-1
www.businessmodelgeneration.com/index.php
57

60. Strategic inputs:
Your competitors
Your customers
Your suppliers
New Threats & Substitutes

61. Value Proposition
(What makes your idea worth it?)

62. Value Proposition elements:
1. Triple Bottom Line (or Double)
2. Price
3. Accessibility
4. Lifestyle/Health benefits
5. Reduces costs

63. Value Proposition elements:
6. Performance
7. Newness

65. leadership 8
Listen at +2.

66. the8factors.com

67. Q&A
the8factors.com
Questions? Contact Nick at
nbiber@greenamerica.org

68. www.GreenBusinessNetwork.org
@GreenBizNetwork
facebook.com/
greenbusinessnetwork
Questions? Contact Nick at
nbiber@greenamerica.org