Mobile apps are the hottest trend in tech right now, leaving many companies struggling to create a mobile strategy for their products or services. When defining this strategy, the question of do I really need a mobile app is the first barrier that needs to be crossed. Deciding whether a mobile app is truly necessary is the first, and perhaps the most important decision. In this session, I will discuss why a company might truly need a custom mobile application, and when updating a portion of an existing web site to be mobile device-friendly may be the more appropriate solution.

1. Wednesday, October 31, 12

2. NATIVE VS. MOBILE
APPLICATIONS WEBSITES
PRESENTED BY
Wednesday, October 31, 12

3. -Mickey Goldmill
Rocky
Wednesday, October 31, 12

4. -Mickey Goldmill
Rocky
Wednesday, October 31, 12

5. Wednesday, October 31, 12

6. Round 1
Desktop Vs. Mobile
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7. Wednesday, October 31, 12

8. Desktop
Wednesday, October 31, 12

9. Do you have the resources?
you could make a joke
about dumbbells here?
“you don’t need a bunch
of dumbells you need
resources”
Wednesday, October 31, 12

10. Do you have the resources?
you could make a joke
about dumbbells here?
“you don’t need a bunch
of dumbells you need
resources”
Wednesday, October 31, 12

11. Do you have the resources?
you could make a joke
about dumbbells here?
“you don’t need a bunch
of dumbells you need
resources”
Wednesday, October 31, 12

12. Do you have the resources?
you could make a joke
about dumbbells here?
“you don’t need a bunch
of dumbells you need
resources”
Wednesday, October 31, 12

13. Wednesday, October 31, 12

14. Wednesday, October 31, 12

15. Do you have the resources?
you could make a joke
about dumbbells here?
“you don’t need a bunch
of dumbells you need
resources”
Wednesday, October 31, 12

16. Do you have the resources?
you could make a joke
about dumbbells here?
“you don’t need a bunch
of dumbells you need
resources”
Wednesday, October 31, 12

17. Wednesday, October 31, 12

18. Mobile
Wednesday, October 31, 12

19. Do you have the resources?
you could make a joke
about dumbbells here?
“you don’t need a bunch
of dumbells you need
resources”
Wednesday, October 31, 12

20. Do you have the resources?
you could make a joke
about dumbbells here?
“you don’t need a bunch
of dumbells you need
resources”
Wednesday, October 31, 12

21. Mobile Web App
Wednesday, October 31, 12

22. Wednesday, October 31, 12

23. Wednesday, October 31, 12

24. Wednesday, October 31, 12

25. Wednesday, October 31, 12

26. Round 2
STATS AND FIGURES
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27. In the US 10% of web traffic is from a mobile device
Nearly 42 percent of all U.S. mobile subscribers now use smartphones
66% of Americans ages 24-35 own a smartphone
There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone,
but only 4.2 billion own a toothbrush.
95% of web traffic from tablet devices comes from iPads
Wednesday, October 31, 12

28. Mobile OS Market Share
Windows Phone 7
BLACKBERRY 5%1%
8%
IOS
34%
ANDROID
52%
Q2 2012 Nielsen
Wednesday, October 31, 12

29. Average # apps installed
iOS 50 apps
Android 20 apps
Blackberry 16 apps
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30. Mobile Usage
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31. Types of Applications
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32. Is Mobile Web Winning?
App Stores
2.12 Apps that are not very useful,
unique, are simply web sites bundled
as Apps, or do not provide any lasting
entertainment value may be rejected
Text
2.13 Apps that are primarily
marketing materials or
advertisements will be rejected
Text
Wednesday, October 31, 12

33. Wednesday, October 31, 12

34. Why is the problem
worth solving?
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35. Wednesday, October 31, 12

36. Your Business Domain
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37. Wednesday, October 31, 12

38. Goals
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39. Am I an app contender?
I ’m a game
Need access t
o device cam
era
Need access to microphone
s s to medi a librar y
Need acce
Using the app st
ore/m arket for payme
nt
Need to send push notifications
Nee d to run as a background service
Wednesday, October 31, 12

40. Contenders Stats
Location / GPS YES YES YES
Camera YES YES LIMITED
Accelerator YES YES LIMITED
Audio/Video YES YES YES
Offline Usage YES YES LIMITED
Push Notification YES YES NO
Setup Fee $99 $25 $0
Approval Process YES Maybe NO
Billing iTunes Market Credit Card
Wednesday, October 31, 12

41. Wednesday, October 31, 12

42. Do you have the resources?
Wednesday, October 31, 12

43. Detection & Redirection
bee”
, stingtlike a ke a bee.”
ike a butterfly
“float like a butterfly, s ing li
“F loatl
Wednesday, October 31, 12

44. Detection & Redirection
bee”
, stingtlike a ke a bee.”
ike a butterfly
“float like a butterfly, s ing li
“F loatl
Wednesday, October 31, 12

45. Detection
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46. Link to the Full Site
View Full Website
Wednesday, October 31, 12

47. Responsive
erties for an alternat e screen size in CSS
Defines prop
@media only all and
(max-width: 480px) {
}
Define properties for
an alternate screen size in CSS
Wednesday, October 31, 12

48. CSS Examples
#header {
float:left;
Regular CSS width:960px;
height:105px;
background:url(images/header-bg.jpg) no-repeat;
}
h1#logo, a#logo{
width:312px;
height:102px;
background:url(images/logo.png) no-repeat;
float:left;
margin:0;
padding:0;
}
#header {
float:left;
Mobile CSS width:320px;
height:102px;
background:url(../images/header-bg.jpg) no-repeat;
}
h1#logo, a#logo{
width:160px;
height:102px;
background:url(../images/logo.png) no-repeat;
float:left;
margin:8px 0 0 0;
padding:0;
}
Wednesday, October 31, 12

49. Jeff McWherter
jeff@gravityworksdesign.com
twitter: @jmcw
www.gravityworksdesign.com
Wednesday, October 31, 12

50. Jeff McWherter
jeff@gravityworksdesign.com
twitter: @jmcw
www.gravityworksdesign.com
Wednesday, October 31, 12

51. Testing Mobile Sites
Most browsers will display @media
changes (if defined for “all” media, not
“handheld”
User Agent Switcher: Firefox Add-on
Wednesday, October 31, 12

52. Do you have the resources?
you could make a joke
about dumbbells here?
“you don’t need a bunch
of dumbells you need
resources”
Wednesday, October 31, 12

53. Link to the Full Site
Wednesday, October 31, 12