The document provides tips for using social media to surface top talent, including advertising jobs on Facebook and GovLoop's job board, participating in online discussions and groups, and utilizing video conferencing tools like Skype for virtual interviews to reach a diverse range of candidates across locations. It also shares the story of a job seeker who was able to find and land a new position at NIGP through resources on GovLoop like blogs, mentoring programs, and networking. The target audience for these social media strategies is described as "Generation C" - people of any age who collaborate, communicate, and connect using online and mobile tools.

1. How-To: Surface Top Talent Using Social Media

2. What do I do at ?

3. Where are you going?

4. Does it feel like this?

5. Or this?

6. “I can let you drown, but I can’t bring this ship into Tortuga all by me onesies, savvy? So, can you sail under the command of a pirate, or can you not?” - Captain Jack Sparrow, Pirates of the Caribbean

7. 6 Spikes to Strike Quickly

8. Facebook.com/GetIntoTeaching

12. It all started with the first ever Intelligence Community Virtual Career Fair in March 2010 [which] spurred the idea of Skype interviews, to go along with the ‘virtual’ theme of the career fair and show NGA as a forward thinking agency on the cutting edge of technology

15. Advertise and interview candidates from across the country without leaving the local area (and applicants can interview from home!)

16. No interviews were conducted in person; all were done online via Skype

17. All panels were located at a contractor facility in the Washington, DC area

18. Applicants were at their homes/businesses across the country

22. Meet Candace… Honestly...I was bored, unemployed, and going through my morning ritual of sending out about 25-30 resumes a day. I did a Google search for something like "Government Contract Administration" and stumbled on a GovLoop blog post. I dug through the site, including the job board, and signed up! It wasn't too long before I stumbled upon Sterling Whitehead who was piloting a mentor/mentee program through YAP. He paired me up with Tina Borger, CPPO, Director of Research at the National Institute of Governmental Purchasing (NIGP). She encouraged me to rework my resume a bit, and championed me all the way through NIGP's HR and hiring process. Literally 3 weeks later I was the new Standards Manager at NIGP. I continue to take ideas from GovLoop to innovate in my position here at NIGP!

26. Who is your target audience?

28. Communicate

30. 1. Build Digital Bridges.

31. 2. Let Millennials / Gen X Surf.

32. 3. Protect Everyone with Policy.

33. 4. Harness Boomer Hang-Time

34. 5. Get wet.

35. Post on Join GovLoop(if you haven’t already!) 2. Click the “GovGigs” tab 3. Click “Add” (upper right corner) 4. Post Your Job Opening

36. Start or comment on discussions in our Forums GovLoop.com/Forum

37. Join Groups GovLoop.com/Groups

38. Read Blogs GovLoop.com/Blogs

39. “I think we’ve all arrived at a very special place. Spiritually, ecumenically, grammatically.” Andrew Krzmarzick GovLoop Community Manager Andrew@GovLoop.com 202-352-1806 http://www.govloop.com Twitter: @KrazyKriz Slideshare.net/GovLoop