SlideShare a Scribd company logo
1 of 46
Download to read offline
Measuring and Capturing the Value of Digital Communications,[object Object],GovDelivery Event,[object Object],February 3, 2011,[object Object]
What Matters to Your Agency?,[object Object],Mission Results,[object Object],Clicks, Opens, Subscribers, Page Views,[object Object],2,[object Object]
“You can’t manage what you don’t measure.”,[object Object],You can’t measure everything in $,[object Object],3,[object Object],"Most people I've known in the private sector are just much too accustomed to linear processes where they're clear decision makers and they make a decision and things more or less then happen.  In government, the decisions you make very often are much less direct in their effect." ,[object Object],Robert Rubin,[object Object],Former U.S. Secretary of Treasury ,[object Object],“Our ROI is more lives saved and less property and fewer homes destroyed or damaged.”,[object Object],Eugene Luke, Emergency 	Management  Specialist, FEMA,[object Object]
The Scientific Formula for Measuring Mission Value from Digital Communications,[object Object],4,[object Object]
Where to Start?,[object Object],Easy,[object Object],Value Created,[object Object],Engagement:,[object Object],What is the value of each connection we’re making? ,[object Object],Effectiveness:,[object Object],What is our total reach?,[object Object],Efficiency:,[object Object],What was the total cost of the communication?,[object Object],Net Value,[object Object],5,[object Object]
What is that we’re trying to do here?,[object Object],[object Object]
Provide for secure retirement
More people get flu shots
More people apply for benefits online
Awareness of benefits of flu shots, clinic locations, and free shot programs
Awareness of benefit application form online6,[object Object]
The Impact of Better Communication Translates to Real Value for Agency & Public,[object Object],[object Object]
More flu shots
More exercise
Less smoking
Better screening
More efficient and consistent compliance with regulations
Lower administrative costs
Higher revenue
Lower compliance costs for business / public
Lower costs
Fewer inbound calls
Lower enforcement costs
Citizen involvement in building mobile apps
Better mission results
Catch criminals
Get more grant applications so funds go to higher quality applicants
Improve recruitment
And more…7,[object Object],Upstream Metrics,[object Object],Easy to measure, but only the communications and Web team care… clicks, opens, subscribers, followers, friends, visits, etc.,[object Object],Downstream Metrics,[object Object],These really matter, but they are super hard to measure.,[object Object]
Connecting Upstream to Downstream… Start with Logic,[object Object],More Rain Upstream…,[object Object],Means Deeper Water Downstream,[object Object],8,[object Object]
Private Sector, Non-Profits, Politicians use Simple $ Metrics,[object Object],9,[object Object],“The value of an email address to a knowledgeable marketer is $118. ”,[object Object],		-Stan Rapp, former CEO of McCann 	 Relationship Marketing,[object Object],“ Online revenue per usable email address for a non-profit is $3.36 - $27.56.”,[object Object],		Source: Convio Benchmarking Study,[object Object]
Mission (im)Possible in Public Sector,[object Object],10,[object Object],[object Object]
“Did you take a flu shot after visiting our website?”
“Did your experience on our website impact your decision to get a flu shot?”
Use them offline:“What sources of information caused you to get a flu shot?”,[object Object],[object Object]
Use logic!Why?  ,[object Object],Judge outreach in real-time based on upstream metrics that can be tracked because you know they impact downstream metrics that drive mission value.,[object Object]
Go Back to Real Objectives in Everything You Report and Share,[object Object],11,[object Object],To Mission Results,[object Object],From Nerd Metrics,[object Object],We are increasing flu vaccinations by getting >25,000 people/day to view flu information online,[object Object],Page Views are Up,[object Object],Subscriber #s Just Passed 100,000,[object Object],We are improving regulatory compliance by directly reaching 100,000 stakeholders with each new regulation,[object Object],We responded directly to comments through social media and redirected responders to where they were most needed,[object Object],We have 5,000 Followers on Twitter and 2,000 Fans in Facebook,[object Object]
Homework: Move the Needle Now,[object Object],12,[object Object]
Example: Promote Signups to Increase Effectiveness,[object Object],13,[object Object]
Questions?,[object Object],Questions,[object Object],Contact me:,[object Object],Scott Burns,[object Object],CEO & co-Founder, GovDelivery, Inc.,[object Object],scott.burns@govdelivery.com,[object Object],866-276-5583 Ext 303  651-726-7303,[object Object],GovLoop: http://www.govloop.com/profile/ScottBurns   ,[object Object],Twitter: http://twitter.com/smburns,[object Object],Blog:www.reachthepublic.com,[object Object],www.govdelivery.com,[object Object],14,[object Object]
Using Communication and Engagement to Solve Snowpocalype,[object Object],GovDelivery Event,[object Object],February 3, 2011,[object Object]
Why                 ,[object Object],Problem:,[object Object],Millions of government employees working on similar issues  but no safe place to connect and share best practices.,[object Object],?,[object Object],Solution:,[object Object],Online community.  Hub to connect disparate conversations/events.  New technology leveraged to collaborate.,[object Object]
2 Questions I Think About,[object Object],How to Grow GovLoop – Reach & Engage,[object Object],Reach More People (More Active Members),[object Object],Increase Engagement (More Activity),[object Object],Solve more problems every day,[object Object]
My Last Year of Research,[object Object],Studied How Others Increased Audience & Engagement,[object Object],For-profit communities (Dogster, ITToolbox, Sermo, change.org),[object Object],For-profit vendors (GroupOn, Hubspot, Priceline,),[object Object],Non-profit campaigns (Causes, Charity: Water, NeighborsForNeighbors),[object Object],Political sector (Presidential and local elections),[object Object]
What I’ve Learned,[object Object],It’s REALLY REALLY Hard,[object Object],There’s a talent/skill,[object Object],There’s a methodology and rigor,[object Object],Difference between Doing it and Doing it Well,[object Object],Lots of optimization opportunities ,[object Object],Hard to be consistent,[object Object],Great communication key to driving real results for organizations,[object Object]
THE ENGAGEMENT FORMULA,[object Object],FIND OUT + SIGN-UP + LEARN + ACT ,[object Object],=RESULTS,[object Object],(get flu shot, fill out census, apply for job) ,[object Object],Results met now = bigger base = more results later,[object Object]

More Related Content

What's hot

Local Government Communications - Social Media
Local Government Communications - Social MediaLocal Government Communications - Social Media
Local Government Communications - Social MediaSymphony3
 
Fed press Ottawa December Presentation
Fed press Ottawa December PresentationFed press Ottawa December Presentation
Fed press Ottawa December PresentationGenome Alberta
 
2012 fapa conference presentation social media and planning
2012 fapa conference presentation   social media and planning2012 fapa conference presentation   social media and planning
2012 fapa conference presentation social media and planningnzconsultants
 
How Nonprofits Can Work with Online Volunteers
How Nonprofits Can Work with Online VolunteersHow Nonprofits Can Work with Online Volunteers
How Nonprofits Can Work with Online VolunteersTechSoup Canada
 
Pillars of the Digital Age [v4] #AXASocial
Pillars of the Digital Age [v4] #AXASocialPillars of the Digital Age [v4] #AXASocial
Pillars of the Digital Age [v4] #AXASocialMichael Netzley, Ph.D.
 
Importance of social media in Cooperative Extension
Importance of social media in Cooperative ExtensionImportance of social media in Cooperative Extension
Importance of social media in Cooperative ExtensionAnne Adrian
 
Doncaster CVS Social Media Introduction
Doncaster CVS Social Media IntroductionDoncaster CVS Social Media Introduction
Doncaster CVS Social Media IntroductionLasa UK
 
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]Michael Netzley, Ph.D.
 
Adape Social Marketing Overview
Adape   Social Marketing OverviewAdape   Social Marketing Overview
Adape Social Marketing OverviewClive Lam
 
GovLoop Careers Presentation
GovLoop Careers PresentationGovLoop Careers Presentation
GovLoop Careers PresentationPat Fiorenza
 
How Social Media is Shaping Disaster Response
How Social Media is Shaping Disaster ResponseHow Social Media is Shaping Disaster Response
How Social Media is Shaping Disaster ResponseDell Services
 
Social Media & Networking - Boon or Bane?
Social Media & Networking - Boon or Bane?Social Media & Networking - Boon or Bane?
Social Media & Networking - Boon or Bane?Yash Mittal
 
ITEM3 Social Media Update
ITEM3 Social Media UpdateITEM3 Social Media Update
ITEM3 Social Media UpdateLasa UK
 
Digital Marketing And Events 2.0 Draft Ver6
Digital Marketing And Events 2.0 Draft Ver6Digital Marketing And Events 2.0 Draft Ver6
Digital Marketing And Events 2.0 Draft Ver6Martin Walsh
 
Benefits and Risks of Social Technologies
Benefits and Risks of Social TechnologiesBenefits and Risks of Social Technologies
Benefits and Risks of Social TechnologiesAtle Skjekkeland
 
Volunteer Hampton Roads Presentation
Volunteer Hampton Roads PresentationVolunteer Hampton Roads Presentation
Volunteer Hampton Roads Presentationlittle m media
 

What's hot (19)

Local Government Communications - Social Media
Local Government Communications - Social MediaLocal Government Communications - Social Media
Local Government Communications - Social Media
 
Fed press Ottawa December Presentation
Fed press Ottawa December PresentationFed press Ottawa December Presentation
Fed press Ottawa December Presentation
 
2012 fapa conference presentation social media and planning
2012 fapa conference presentation   social media and planning2012 fapa conference presentation   social media and planning
2012 fapa conference presentation social media and planning
 
How Nonprofits Can Work with Online Volunteers
How Nonprofits Can Work with Online VolunteersHow Nonprofits Can Work with Online Volunteers
How Nonprofits Can Work with Online Volunteers
 
Pillars of the Digital Age [v4] #AXASocial
Pillars of the Digital Age [v4] #AXASocialPillars of the Digital Age [v4] #AXASocial
Pillars of the Digital Age [v4] #AXASocial
 
Importance of social media in Cooperative Extension
Importance of social media in Cooperative ExtensionImportance of social media in Cooperative Extension
Importance of social media in Cooperative Extension
 
Doncaster CVS Social Media Introduction
Doncaster CVS Social Media IntroductionDoncaster CVS Social Media Introduction
Doncaster CVS Social Media Introduction
 
Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]Executive Guide to Networked Societies [UPDATED Jan 2014]
Executive Guide to Networked Societies [UPDATED Jan 2014]
 
Daniel 240 flipbook
Daniel 240 flipbookDaniel 240 flipbook
Daniel 240 flipbook
 
Pillars of the Digital Age 2015
Pillars of the Digital Age 2015Pillars of the Digital Age 2015
Pillars of the Digital Age 2015
 
Adape Social Marketing Overview
Adape   Social Marketing OverviewAdape   Social Marketing Overview
Adape Social Marketing Overview
 
GovLoop Careers Presentation
GovLoop Careers PresentationGovLoop Careers Presentation
GovLoop Careers Presentation
 
Generationv
GenerationvGenerationv
Generationv
 
How Social Media is Shaping Disaster Response
How Social Media is Shaping Disaster ResponseHow Social Media is Shaping Disaster Response
How Social Media is Shaping Disaster Response
 
Social Media & Networking - Boon or Bane?
Social Media & Networking - Boon or Bane?Social Media & Networking - Boon or Bane?
Social Media & Networking - Boon or Bane?
 
ITEM3 Social Media Update
ITEM3 Social Media UpdateITEM3 Social Media Update
ITEM3 Social Media Update
 
Digital Marketing And Events 2.0 Draft Ver6
Digital Marketing And Events 2.0 Draft Ver6Digital Marketing And Events 2.0 Draft Ver6
Digital Marketing And Events 2.0 Draft Ver6
 
Benefits and Risks of Social Technologies
Benefits and Risks of Social TechnologiesBenefits and Risks of Social Technologies
Benefits and Risks of Social Technologies
 
Volunteer Hampton Roads Presentation
Volunteer Hampton Roads PresentationVolunteer Hampton Roads Presentation
Volunteer Hampton Roads Presentation
 

Viewers also liked

public_government communication
public_government communicationpublic_government communication
public_government communicationPina Lalli
 
Central Government Communication strategy Whitepaper
Central Government Communication strategy WhitepaperCentral Government Communication strategy Whitepaper
Central Government Communication strategy WhitepaperMARK STATTON
 
Public Government Communication
Public Government CommunicationPublic Government Communication
Public Government CommunicationPina Lalli
 
Tools to Rock Your Government Communication
Tools to Rock Your Government CommunicationTools to Rock Your Government Communication
Tools to Rock Your Government CommunicationLauren Modeen
 
CASE STUDIES: APPLYING BEHAVIOURAL SCIENCE TO GOVERNMENT COMMUNICATION
CASE STUDIES: APPLYING BEHAVIOURAL SCIENCE TO GOVERNMENT COMMUNICATIONCASE STUDIES: APPLYING BEHAVIOURAL SCIENCE TO GOVERNMENT COMMUNICATION
CASE STUDIES: APPLYING BEHAVIOURAL SCIENCE TO GOVERNMENT COMMUNICATIONlearningcomm
 
Shout it out! How your PR team can help government Housing teams
Shout it out! How your PR team can help government Housing teamsShout it out! How your PR team can help government Housing teams
Shout it out! How your PR team can help government Housing teamsCity of Tempe, Arizona
 
Digital Engagement: Citizens and Government
Digital Engagement: Citizens and GovernmentDigital Engagement: Citizens and Government
Digital Engagement: Citizens and GovernmentTiffany St James
 
Government 2.0: Strategies and Tactics
Government 2.0: Strategies and TacticsGovernment 2.0: Strategies and Tactics
Government 2.0: Strategies and TacticsKami Watson Huyse, APR
 
Re designing the World of PR [People Relations]
Re designing the World of PR [People Relations]Re designing the World of PR [People Relations]
Re designing the World of PR [People Relations]MSL
 
Social Media and Your Communication Strategy
Social Media and Your Communication StrategySocial Media and Your Communication Strategy
Social Media and Your Communication StrategyDPCdigital
 
Film 260- Redefining Public Relations in the 21st Century
Film 260- Redefining Public Relations in the 21st Century Film 260- Redefining Public Relations in the 21st Century
Film 260- Redefining Public Relations in the 21st Century TiffanyMikalachki
 
Scottish Government Communications (PR) Delivered
Scottish Government Communications (PR) DeliveredScottish Government Communications (PR) Delivered
Scottish Government Communications (PR) DeliveredCIPR_Scotland
 
The institutional communication of the public administration, approaches for ...
The institutional communication of the public administration, approaches for ...The institutional communication of the public administration, approaches for ...
The institutional communication of the public administration, approaches for ...UNDP Eurasia
 
Growth of government PR
Growth of government PR Growth of government PR
Growth of government PR jefflight
 
Sparking the debate: The new role of PR pros in government relations
Sparking the debate: The new role of PR pros in government relationsSparking the debate: The new role of PR pros in government relations
Sparking the debate: The new role of PR pros in government relationsMike Kennerknecht
 
NSA Crisis - A PR strategy for Government of India
NSA Crisis - A PR strategy for Government of IndiaNSA Crisis - A PR strategy for Government of India
NSA Crisis - A PR strategy for Government of Indiaarpan9roy
 
How social media is bridging the gap between local government and citizens in...
How social media is bridging the gap between local government and citizens in...How social media is bridging the gap between local government and citizens in...
How social media is bridging the gap between local government and citizens in...Cyber Mum
 

Viewers also liked (20)

public_government communication
public_government communicationpublic_government communication
public_government communication
 
Central Government Communication strategy Whitepaper
Central Government Communication strategy WhitepaperCentral Government Communication strategy Whitepaper
Central Government Communication strategy Whitepaper
 
Public Government Communication
Public Government CommunicationPublic Government Communication
Public Government Communication
 
Tools to Rock Your Government Communication
Tools to Rock Your Government CommunicationTools to Rock Your Government Communication
Tools to Rock Your Government Communication
 
CASE STUDIES: APPLYING BEHAVIOURAL SCIENCE TO GOVERNMENT COMMUNICATION
CASE STUDIES: APPLYING BEHAVIOURAL SCIENCE TO GOVERNMENT COMMUNICATIONCASE STUDIES: APPLYING BEHAVIOURAL SCIENCE TO GOVERNMENT COMMUNICATION
CASE STUDIES: APPLYING BEHAVIOURAL SCIENCE TO GOVERNMENT COMMUNICATION
 
Shout it out! How your PR team can help government Housing teams
Shout it out! How your PR team can help government Housing teamsShout it out! How your PR team can help government Housing teams
Shout it out! How your PR team can help government Housing teams
 
Digital Engagement: Citizens and Government
Digital Engagement: Citizens and GovernmentDigital Engagement: Citizens and Government
Digital Engagement: Citizens and Government
 
Government 2.0: Strategies and Tactics
Government 2.0: Strategies and TacticsGovernment 2.0: Strategies and Tactics
Government 2.0: Strategies and Tactics
 
Webinar on pr with policy makers
Webinar on pr with policy makersWebinar on pr with policy makers
Webinar on pr with policy makers
 
Future of eastern europe
Future of eastern europeFuture of eastern europe
Future of eastern europe
 
Re designing the World of PR [People Relations]
Re designing the World of PR [People Relations]Re designing the World of PR [People Relations]
Re designing the World of PR [People Relations]
 
Social Media and Your Communication Strategy
Social Media and Your Communication StrategySocial Media and Your Communication Strategy
Social Media and Your Communication Strategy
 
Reputation Management
Reputation ManagementReputation Management
Reputation Management
 
Film 260- Redefining Public Relations in the 21st Century
Film 260- Redefining Public Relations in the 21st Century Film 260- Redefining Public Relations in the 21st Century
Film 260- Redefining Public Relations in the 21st Century
 
Scottish Government Communications (PR) Delivered
Scottish Government Communications (PR) DeliveredScottish Government Communications (PR) Delivered
Scottish Government Communications (PR) Delivered
 
The institutional communication of the public administration, approaches for ...
The institutional communication of the public administration, approaches for ...The institutional communication of the public administration, approaches for ...
The institutional communication of the public administration, approaches for ...
 
Growth of government PR
Growth of government PR Growth of government PR
Growth of government PR
 
Sparking the debate: The new role of PR pros in government relations
Sparking the debate: The new role of PR pros in government relationsSparking the debate: The new role of PR pros in government relations
Sparking the debate: The new role of PR pros in government relations
 
NSA Crisis - A PR strategy for Government of India
NSA Crisis - A PR strategy for Government of IndiaNSA Crisis - A PR strategy for Government of India
NSA Crisis - A PR strategy for Government of India
 
How social media is bridging the gap between local government and citizens in...
How social media is bridging the gap between local government and citizens in...How social media is bridging the gap between local government and citizens in...
How social media is bridging the gap between local government and citizens in...
 

Similar to Measuring and Capturing Value of Government Communication

Tips and Techniques to Measure Social Media Measurement 2009
Tips and Techniques to Measure  Social Media Measurement 2009Tips and Techniques to Measure  Social Media Measurement 2009
Tips and Techniques to Measure Social Media Measurement 2009guest344639
 
Social Media Measurement Master Class
Social Media Measurement Master ClassSocial Media Measurement Master Class
Social Media Measurement Master ClassMarcus Vannini
 
Patrick Culp, Sprout Social: Measuring Return on Engagement in Nonprofit Soci...
Patrick Culp, Sprout Social: Measuring Return on Engagement in Nonprofit Soci...Patrick Culp, Sprout Social: Measuring Return on Engagement in Nonprofit Soci...
Patrick Culp, Sprout Social: Measuring Return on Engagement in Nonprofit Soci...Social Media for Nonprofits
 
The Social Side of Behavioural Economics
The Social Side of Behavioural EconomicsThe Social Side of Behavioural Economics
The Social Side of Behavioural EconomicsDavid Perrott
 
Storytelling with Data (Global Engagement Summit at Northwestern University 2...
Storytelling with Data (Global Engagement Summit at Northwestern University 2...Storytelling with Data (Global Engagement Summit at Northwestern University 2...
Storytelling with Data (Global Engagement Summit at Northwestern University 2...Sara Hooker
 
Social Media & Workforce Development
Social Media & Workforce DevelopmentSocial Media & Workforce Development
Social Media & Workforce DevelopmentKristin Wolff
 
Social Media and its role in communications
Social Media and its role in communicationsSocial Media and its role in communications
Social Media and its role in communicationsMedia Manoeuvres
 
Taking Leadership Online - What\'s Hype and What Works in Online Fundraising
Taking Leadership Online - What\'s Hype and What Works in Online FundraisingTaking Leadership Online - What\'s Hype and What Works in Online Fundraising
Taking Leadership Online - What\'s Hype and What Works in Online FundraisingAliamc
 
Fundraising Day - New York: Taking Leadership Online
Fundraising Day - New York: Taking Leadership OnlineFundraising Day - New York: Taking Leadership Online
Fundraising Day - New York: Taking Leadership OnlineSeaChangeStrategies
 
KD Paine - Are We Engaged Yet? How to Develop Your Engagement Metric
KD Paine - Are We Engaged Yet? How to Develop Your Engagement MetricKD Paine - Are We Engaged Yet? How to Develop Your Engagement Metric
KD Paine - Are We Engaged Yet? How to Develop Your Engagement MetricInfluence People
 
Social Media and Crisis Communication
Social Media and Crisis CommunicationSocial Media and Crisis Communication
Social Media and Crisis CommunicationRamsey Mohsen
 
How to Build Audience and Engagement in Government
How to Build Audience and Engagement in GovernmentHow to Build Audience and Engagement in Government
How to Build Audience and Engagement in GovernmentGovLoop
 
Tweet, Tweet, Ping, Ping Social Media Strategies For Insurance
Tweet, Tweet, Ping, Ping   Social Media Strategies For InsuranceTweet, Tweet, Ping, Ping   Social Media Strategies For Insurance
Tweet, Tweet, Ping, Ping Social Media Strategies For InsuranceSt. Nick Media Services
 
Social Impact Accelerator Accessing and Accelerating Community Impact in the ...
Social Impact Accelerator Accessing and Accelerating Community Impact in the ...Social Impact Accelerator Accessing and Accelerating Community Impact in the ...
Social Impact Accelerator Accessing and Accelerating Community Impact in the ...TechSoup
 
Building Powerful Outreach - Executive Research Brief
Building Powerful Outreach - Executive Research BriefBuilding Powerful Outreach - Executive Research Brief
Building Powerful Outreach - Executive Research BriefGovLoop
 
Drive Profitability In Your Organisation with Data and Social Strategies
Drive Profitability In Your Organisation with Data and Social StrategiesDrive Profitability In Your Organisation with Data and Social Strategies
Drive Profitability In Your Organisation with Data and Social Strategies Symphony3
 
110715 Social media for effective NFP marketing
110715 Social media for effective NFP marketing110715 Social media for effective NFP marketing
110715 Social media for effective NFP marketingMark Walker
 
Social Media & Electronics Industry - presented at AECOC Madrid 9010 Group
Social Media & Electronics Industry - presented at AECOC Madrid 9010 GroupSocial Media & Electronics Industry - presented at AECOC Madrid 9010 Group
Social Media & Electronics Industry - presented at AECOC Madrid 9010 GroupSymbio Agency Ltd
 
Social Media & Leadership
Social Media & LeadershipSocial Media & Leadership
Social Media & LeadershipAndy Huckaba
 

Similar to Measuring and Capturing Value of Government Communication (20)

Tips and Techniques to Measure Social Media Measurement 2009
Tips and Techniques to Measure  Social Media Measurement 2009Tips and Techniques to Measure  Social Media Measurement 2009
Tips and Techniques to Measure Social Media Measurement 2009
 
Social Media Measurement Master Class
Social Media Measurement Master ClassSocial Media Measurement Master Class
Social Media Measurement Master Class
 
Patrick Culp, Sprout Social: Measuring Return on Engagement in Nonprofit Soci...
Patrick Culp, Sprout Social: Measuring Return on Engagement in Nonprofit Soci...Patrick Culp, Sprout Social: Measuring Return on Engagement in Nonprofit Soci...
Patrick Culp, Sprout Social: Measuring Return on Engagement in Nonprofit Soci...
 
The Social Side of Behavioural Economics
The Social Side of Behavioural EconomicsThe Social Side of Behavioural Economics
The Social Side of Behavioural Economics
 
Storytelling with Data (Global Engagement Summit at Northwestern University 2...
Storytelling with Data (Global Engagement Summit at Northwestern University 2...Storytelling with Data (Global Engagement Summit at Northwestern University 2...
Storytelling with Data (Global Engagement Summit at Northwestern University 2...
 
Social Media & Workforce Development
Social Media & Workforce DevelopmentSocial Media & Workforce Development
Social Media & Workforce Development
 
Social Media and its role in communications
Social Media and its role in communicationsSocial Media and its role in communications
Social Media and its role in communications
 
Taking Leadership Online - What\'s Hype and What Works in Online Fundraising
Taking Leadership Online - What\'s Hype and What Works in Online FundraisingTaking Leadership Online - What\'s Hype and What Works in Online Fundraising
Taking Leadership Online - What\'s Hype and What Works in Online Fundraising
 
Fundraising Day - New York: Taking Leadership Online
Fundraising Day - New York: Taking Leadership OnlineFundraising Day - New York: Taking Leadership Online
Fundraising Day - New York: Taking Leadership Online
 
KD Paine - Are We Engaged Yet? How to Develop Your Engagement Metric
KD Paine - Are We Engaged Yet? How to Develop Your Engagement MetricKD Paine - Are We Engaged Yet? How to Develop Your Engagement Metric
KD Paine - Are We Engaged Yet? How to Develop Your Engagement Metric
 
Social Media and Crisis Communication
Social Media and Crisis CommunicationSocial Media and Crisis Communication
Social Media and Crisis Communication
 
How to Build Audience and Engagement in Government
How to Build Audience and Engagement in GovernmentHow to Build Audience and Engagement in Government
How to Build Audience and Engagement in Government
 
Tweet, Tweet, Ping, Ping Social Media Strategies For Insurance
Tweet, Tweet, Ping, Ping   Social Media Strategies For InsuranceTweet, Tweet, Ping, Ping   Social Media Strategies For Insurance
Tweet, Tweet, Ping, Ping Social Media Strategies For Insurance
 
Social Impact Accelerator Accessing and Accelerating Community Impact in the ...
Social Impact Accelerator Accessing and Accelerating Community Impact in the ...Social Impact Accelerator Accessing and Accelerating Community Impact in the ...
Social Impact Accelerator Accessing and Accelerating Community Impact in the ...
 
Social 360
Social 360Social 360
Social 360
 
Building Powerful Outreach - Executive Research Brief
Building Powerful Outreach - Executive Research BriefBuilding Powerful Outreach - Executive Research Brief
Building Powerful Outreach - Executive Research Brief
 
Drive Profitability In Your Organisation with Data and Social Strategies
Drive Profitability In Your Organisation with Data and Social StrategiesDrive Profitability In Your Organisation with Data and Social Strategies
Drive Profitability In Your Organisation with Data and Social Strategies
 
110715 Social media for effective NFP marketing
110715 Social media for effective NFP marketing110715 Social media for effective NFP marketing
110715 Social media for effective NFP marketing
 
Social Media & Electronics Industry - presented at AECOC Madrid 9010 Group
Social Media & Electronics Industry - presented at AECOC Madrid 9010 GroupSocial Media & Electronics Industry - presented at AECOC Madrid 9010 Group
Social Media & Electronics Industry - presented at AECOC Madrid 9010 Group
 
Social Media & Leadership
Social Media & LeadershipSocial Media & Leadership
Social Media & Leadership
 

More from GovLoop

How is GovLoop Transforming Learning for Government?
How is GovLoop Transforming Learning for Government?How is GovLoop Transforming Learning for Government?
How is GovLoop Transforming Learning for Government?GovLoop
 
Teaching vs learning
Teaching vs learningTeaching vs learning
Teaching vs learningGovLoop
 
Next Gen: Critical Conversations Slide Deck
Next Gen: Critical Conversations Slide DeckNext Gen: Critical Conversations Slide Deck
Next Gen: Critical Conversations Slide DeckGovLoop
 
Internet of Things: Lightning Round, Sargent
Internet of Things: Lightning Round, SargentInternet of Things: Lightning Round, Sargent
Internet of Things: Lightning Round, SargentGovLoop
 
Internet of Things: Lightning Round, Ronzio
Internet of Things: Lightning Round, RonzioInternet of Things: Lightning Round, Ronzio
Internet of Things: Lightning Round, RonzioGovLoop
 
Internet of Things: Lightning Round, Hite
Internet of Things: Lightning Round, HiteInternet of Things: Lightning Round, Hite
Internet of Things: Lightning Round, HiteGovLoop
 
Internet of Things: Lightning Round, Fritzinger
Internet of Things: Lightning Round, FritzingerInternet of Things: Lightning Round, Fritzinger
Internet of Things: Lightning Round, FritzingerGovLoop
 
Internet of Things: Lightning Round, McKinney
Internet of Things: Lightning Round, McKinneyInternet of Things: Lightning Round, McKinney
Internet of Things: Lightning Round, McKinneyGovLoop
 
Internet of Things: Government Keynote, Randy Garrett
Internet of Things: Government Keynote, Randy GarrettInternet of Things: Government Keynote, Randy Garrett
Internet of Things: Government Keynote, Randy GarrettGovLoop
 
Leap Not Creep Participant Guide Pre-Course Through Week 3 - 20140722
Leap Not Creep Participant Guide Pre-Course Through Week 3 - 20140722Leap Not Creep Participant Guide Pre-Course Through Week 3 - 20140722
Leap Not Creep Participant Guide Pre-Course Through Week 3 - 20140722GovLoop
 
Week Three
Week ThreeWeek Three
Week ThreeGovLoop
 
FHWA Week Two
FHWA Week TwoFHWA Week Two
FHWA Week TwoGovLoop
 
Turning Big Data into Big Decisions
Turning Big Data into Big DecisionsTurning Big Data into Big Decisions
Turning Big Data into Big DecisionsGovLoop
 
Examining the Big Data Frontier
Examining the Big Data FrontierExamining the Big Data Frontier
Examining the Big Data FrontierGovLoop
 
The Need for NoSQL - MarkLogic
The Need for NoSQL - MarkLogicThe Need for NoSQL - MarkLogic
The Need for NoSQL - MarkLogicGovLoop
 
Capitalizing on the Cloud
Capitalizing on the CloudCapitalizing on the Cloud
Capitalizing on the CloudGovLoop
 
Build Better Virtual Events & Training for your Agency
Build Better Virtual Events & Training for your AgencyBuild Better Virtual Events & Training for your Agency
Build Better Virtual Events & Training for your AgencyGovLoop
 
Social Media Presentation for The Center for Organizational Effectiveness
Social Media Presentation for The Center for Organizational EffectivenessSocial Media Presentation for The Center for Organizational Effectiveness
Social Media Presentation for The Center for Organizational EffectivenessGovLoop
 
Guide to Managing the Presidential Management Fellows (PMF) Application Proce...
Guide to Managing the Presidential Management Fellows (PMF) Application Proce...Guide to Managing the Presidential Management Fellows (PMF) Application Proce...
Guide to Managing the Presidential Management Fellows (PMF) Application Proce...GovLoop
 
Winning the Cybersecurity Battle
Winning the Cybersecurity BattleWinning the Cybersecurity Battle
Winning the Cybersecurity BattleGovLoop
 

More from GovLoop (20)

How is GovLoop Transforming Learning for Government?
How is GovLoop Transforming Learning for Government?How is GovLoop Transforming Learning for Government?
How is GovLoop Transforming Learning for Government?
 
Teaching vs learning
Teaching vs learningTeaching vs learning
Teaching vs learning
 
Next Gen: Critical Conversations Slide Deck
Next Gen: Critical Conversations Slide DeckNext Gen: Critical Conversations Slide Deck
Next Gen: Critical Conversations Slide Deck
 
Internet of Things: Lightning Round, Sargent
Internet of Things: Lightning Round, SargentInternet of Things: Lightning Round, Sargent
Internet of Things: Lightning Round, Sargent
 
Internet of Things: Lightning Round, Ronzio
Internet of Things: Lightning Round, RonzioInternet of Things: Lightning Round, Ronzio
Internet of Things: Lightning Round, Ronzio
 
Internet of Things: Lightning Round, Hite
Internet of Things: Lightning Round, HiteInternet of Things: Lightning Round, Hite
Internet of Things: Lightning Round, Hite
 
Internet of Things: Lightning Round, Fritzinger
Internet of Things: Lightning Round, FritzingerInternet of Things: Lightning Round, Fritzinger
Internet of Things: Lightning Round, Fritzinger
 
Internet of Things: Lightning Round, McKinney
Internet of Things: Lightning Round, McKinneyInternet of Things: Lightning Round, McKinney
Internet of Things: Lightning Round, McKinney
 
Internet of Things: Government Keynote, Randy Garrett
Internet of Things: Government Keynote, Randy GarrettInternet of Things: Government Keynote, Randy Garrett
Internet of Things: Government Keynote, Randy Garrett
 
Leap Not Creep Participant Guide Pre-Course Through Week 3 - 20140722
Leap Not Creep Participant Guide Pre-Course Through Week 3 - 20140722Leap Not Creep Participant Guide Pre-Course Through Week 3 - 20140722
Leap Not Creep Participant Guide Pre-Course Through Week 3 - 20140722
 
Week Three
Week ThreeWeek Three
Week Three
 
FHWA Week Two
FHWA Week TwoFHWA Week Two
FHWA Week Two
 
Turning Big Data into Big Decisions
Turning Big Data into Big DecisionsTurning Big Data into Big Decisions
Turning Big Data into Big Decisions
 
Examining the Big Data Frontier
Examining the Big Data FrontierExamining the Big Data Frontier
Examining the Big Data Frontier
 
The Need for NoSQL - MarkLogic
The Need for NoSQL - MarkLogicThe Need for NoSQL - MarkLogic
The Need for NoSQL - MarkLogic
 
Capitalizing on the Cloud
Capitalizing on the CloudCapitalizing on the Cloud
Capitalizing on the Cloud
 
Build Better Virtual Events & Training for your Agency
Build Better Virtual Events & Training for your AgencyBuild Better Virtual Events & Training for your Agency
Build Better Virtual Events & Training for your Agency
 
Social Media Presentation for The Center for Organizational Effectiveness
Social Media Presentation for The Center for Organizational EffectivenessSocial Media Presentation for The Center for Organizational Effectiveness
Social Media Presentation for The Center for Organizational Effectiveness
 
Guide to Managing the Presidential Management Fellows (PMF) Application Proce...
Guide to Managing the Presidential Management Fellows (PMF) Application Proce...Guide to Managing the Presidential Management Fellows (PMF) Application Proce...
Guide to Managing the Presidential Management Fellows (PMF) Application Proce...
 
Winning the Cybersecurity Battle
Winning the Cybersecurity BattleWinning the Cybersecurity Battle
Winning the Cybersecurity Battle
 

Recently uploaded

Anantkumar Hegde
Anantkumar Hegde  Anantkumar Hegde
Anantkumar Hegde NewsFeed1
 
One India vs United India by Dream Tamilnadu
One India vs United India by Dream TamilnaduOne India vs United India by Dream Tamilnadu
One India vs United India by Dream TamilnaduDreamTamilnadu
 
Por estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicioPor estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicioAlexisTorres963861
 
Européennes 2024 : projection du Parlement européen à trois mois du scrutin
Européennes 2024 : projection du Parlement européen à trois mois du scrutinEuropéennes 2024 : projection du Parlement européen à trois mois du scrutin
Européennes 2024 : projection du Parlement européen à trois mois du scrutinIpsos France
 
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...virgfern3011
 
Ministry of Justice Extradition Eswatini 3.pdf
Ministry of Justice Extradition Eswatini 3.pdfMinistry of Justice Extradition Eswatini 3.pdf
Ministry of Justice Extradition Eswatini 3.pdfSABC News
 
Another Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe WhitleyAnother Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe WhitleyAbdul-Hakim Shabazz
 
19032024_First India Newspaper Jaipur.pdf
19032024_First India Newspaper Jaipur.pdf19032024_First India Newspaper Jaipur.pdf
19032024_First India Newspaper Jaipur.pdfFIRST INDIA
 
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...University of Canberra
 

Recently uploaded (9)

Anantkumar Hegde
Anantkumar Hegde  Anantkumar Hegde
Anantkumar Hegde
 
One India vs United India by Dream Tamilnadu
One India vs United India by Dream TamilnaduOne India vs United India by Dream Tamilnadu
One India vs United India by Dream Tamilnadu
 
Por estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicioPor estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicio
 
Européennes 2024 : projection du Parlement européen à trois mois du scrutin
Européennes 2024 : projection du Parlement européen à trois mois du scrutinEuropéennes 2024 : projection du Parlement européen à trois mois du scrutin
Européennes 2024 : projection du Parlement européen à trois mois du scrutin
 
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
 
Ministry of Justice Extradition Eswatini 3.pdf
Ministry of Justice Extradition Eswatini 3.pdfMinistry of Justice Extradition Eswatini 3.pdf
Ministry of Justice Extradition Eswatini 3.pdf
 
Another Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe WhitleyAnother Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe Whitley
 
19032024_First India Newspaper Jaipur.pdf
19032024_First India Newspaper Jaipur.pdf19032024_First India Newspaper Jaipur.pdf
19032024_First India Newspaper Jaipur.pdf
 
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
 

Measuring and Capturing Value of Government Communication