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Competing and Winning Against the Big Boys: How a Visionary CEO Turned a New Page on an "Old" Industry (2014 Bronto Summit)
#bsum @gorillacommerce @BookPal_US
How a Visionary CEO Turned a
New Page on an "Old" Industry
#bsum @gorillacommerce @BookPal_US
Introductions
Tony DiCostanzo - President, BookPal
Ed Kennedy - Regional Director, Gorilla Group
#bsum @gorillacommerce @BookPal_US
BookPal’s Story
 Prologue: Why Books? Why BookPal?
 Rising Action: Being true to your niche
 Climax: Digital Transformation
 Themes:
- Know your position to the market
- Patience
#bsum @gorillacommerce @BookPal_US
Prologue:
Why Books? Why BookPal?
#bsum @gorillacommerce @BookPal_US
Prologue: Why Books? Why BookPal?
Cost Leadership Differentiation
MarketApproach
NicheBroad
 Theme: Know your position in the market
#bsum @gorillacommerce @BookPal_US
Rising Action:
Being True to your Niche
#bsum @gorillacommerce @BookPal_US
Lemonade stand approach
 Theme: Know your position in the market, Patience
#bsum @gorillacommerce @BookPal_US
Latest iteration of Book-pal.com
 Theme: Know your position in the market
#bsum @gorillacommerce @BookPal_US
Latest iteration of Book-pal.com
 Theme: Know your position in the market
#bsum @gorillacommerce @BookPal_US
Being true to your Niche
 Theme: Know your position in the market
#bsum @gorillacommerce @BookPal_US
Post-launch results
#bsum @gorillacommerce @BookPal_US
Climax:
Digital Books
#bsum @gorillacommerce @BookPal_US
Bulk eBooks
 Theme: Patience
#bsum @gorillacommerce @BookPal_US
Q&A Session
#bsum @gorillacommerce @BookPal_US
Thank you!
tony@book-pal.com, www.book-pal.com
ekennedy@gorillagroup.com, www.gorillagroup.com

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Competing and Winning Against the Big Boys: How a Visionary CEO Turned a New Page on an "Old" Industry (2014 Bronto Summit)