Communication Power and the Social Intranet
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Presented at IntraTeam Event 2013 - Copenhagen - March 7, 2013 Power has been an underdeveloped concept in the rhetoric surrounding the use of many-to-many intranets. Expressions like "liberation" and "enhanced collaboration" and "freedom" are common in marketing, but is this really the case? How does power really work on the social intranet? Who is in control? What are the opportunities of this new model? What are the risks? Does the social intranet make employees more or less powerful? Using ideas developed by communications philosopher Manuel Castells, Gordon introduces how leaders and managers can understand network power inside of their organizations, and identify both opportunities and risks
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Communication Power and the Social Intranet
- 1. COMMUNICATION POWER & THE SOCIAL INTRANET March 7, 2013 IntraTeam Event Copenhagen Gordon Ross VP Strategy & Co-founder gordonr@thoughtfarmer.com
- 2. ! WARNING THIS IMAGE DEPICTS THE REAL GLAMOUR OF WHAT SOCIAL INTRANET CONSULTING LOOKS LIKE" ! YES, THAT’S A BOTTLE OF RED WINE NEXT TO MY LAPTOP (AND NIBS)"
- 5. WHAT WOULD IT MEAN TO TRANSFORM?"
- 6. organizational effectiveness! interdivisional collaboration! celebration & recognition! transparency! accessibility! empowerment! innovation & creativity! trust! participation! ownership! !
- 7. WHAT IS NEEDED TO TRANSFORM?"
- 8. culture of learning! it's okay to make mistakes! employees demonstrate responsibility! willingness to share! willingness to ask questions! managers walk the talk!
- 9. WHAT ARE THE BARRIERS?"
- 10. ! people don't know what's permissible!
- 11. ! knowledge is power (why would I share? this usurps my power)!
- 12. ! culture of risk aversion!
- 14. ! paternal culture / work style!
- 16. ! lack of authority to decide!
- 17. ! lack of trust in employee judgment!
- 18. ! varying interpretation of what's acceptable!
- 19. ! knowledge I don't know how to participate!
- 20. ! authority what / where am I able to collaborate?!
- 21. ! effort I’ve got my own priorities!
- 22. ! hierarchy what's my role? who can I speak to? what am I permitted to say?!
- 24. " US "
- 25. WHY? " " WHAT DOES IT MEAN?
- 35. " " ORGANIZATIONS ARE PLACES OF DIVERGENT " INTERESTS
- 36. " " ORGANIZATIONS ARE PLACES OF CONFLICT "
- 37. " " ORGANIZATIONS ARE PLACES OF POWER "
- 38. MANUEL CASTELLS
- 40. THE NETWORK SOCIETY "
- 41. " POWER "
- 42. ! RELATIONAL CAPACITY TO" INFLUENCE ASYMMETRICALLY" OTHER SOCIAL ACTORS"
- 44. Weber Foucault
- 45. " DOMINATION " POWER EMBEDDED IN INSTITUTIONS "
- 48. " BUT A RELATIONSHIP " POWER IS NOT AN ATTRIBUTE
- 49. EMPOWERMENT!
- 50. " THEIR EMPOWERMENT " AGAINST OTHER SOCIAL ACTORS
- 51. THE POWER TO DO SOMETHING AGAINST SOMEONE"
- 52. " " NETWORK "
- 54. NODE" " NODE NODE " " NODE " NODE " NODE
- 55. NODE " NODE" TIE" NODE " TIE" TIE" TIE" NODE " TIE" TIE" " NODE NODE "
- 57. ACTOR" " ACTOR ACTOR " " ACTOR ACTOR" " ACTOR
- 60. ! NETWORKING POWER" NETWORK POWER" NETWORKED POWER" NETWORK MAKING POWER"
- 61. ! BUNNY POWER" DOG POWER" SHEEP POWER" COW POWER"
- 63. ! " WHO IS IN / WHO IS OUT"
- 64. ! " WHO IS IN / WHO IS OUT OF YOUR SOCIAL INTRANET?"
- 66. ! " THE RULES OF INCLUSION"
- 68. ! " PROGRESSIVE ELIMINATION OF THE ALTERNATIVES"
- 76. SOME ACTORS HAVE POWER OVER OTHERS"
- 77. ! " "
- 79. ! " ABILITY TO FORM NETWORKS PROGRAM / RE-PROGRAM NETWORKS"
- 80. ! " GOVERNANCE"
- 82. What kind of organizational political form do we want to be a part of, to resolve the divergent interests that are bound to happen? !
- 86. AUTOCRATICALLY" We'll do it this way" " BUREAUCRATICALLY " We're supposed to do it this way" " TECHNOCRATICALLY " It's best to do it this way" " DEMOCRATICALLY " How shall we do it?"