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     MANUFACTURING
                        LEADERSHIP




                                                                                                                                                                                                         people that it’s your obliga-

                                                                                                                                                                                                         believe I know everything.”
                                                                                                                                                                                                         tion to disagree. I still don’t
                        JOURNAL




                                                                                                                                                                        D I A L O G U E “We say to our
                                                                                     Organization
                                                                                     The Adaptive




                                                                                                                                                                                                                                                                                                                               ........................
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                                                                                                                                                                                                                                                                                                           Director of Operations,
                                                                                                                                                                                                                                                                                                           McLaren Automotive
                                                                                                                                                                                                                                                                                                 —Alan Foster
                                                   TW E N TY D O LLA RS
     EXECUTIVE




                                                                                                                                                                                                                                                                                                                                                                                                                                         Rockwell Automation’s Keith D. Nosbusch and John A. Bernaden explain
                                                                                                                                                                                                                                   The University of Wisconsin’s Rajan Suri argues that reduc-
                                                                                                                                                                                                                        ing lead times trumps the advantages of Lean and cost-based methods.




                                                                                                                                                                                                                                                                                                                                            A collaborative, flexible structure is the key to rapid change, say Jeff
                                                                                                                                                                                                                                                                                                                                            Lawrence and Nadir Ahmad of Cambridge Leadership Associates.
                                                                                                                                                                                                                                                                                                          DEVELOPING AN ADAPTIVE CULTURE


                                                                                                                                                                                                                                                                                                                                                                                                                                         how smart manufacturing can spark industry-related employment.
                                                                                                                                                                                                 IT’S ABOUT TIME—TO ADAPT
                                                                                                                                                                        Quick Response Manufacturing:
                                       B E T T E R F U T U RE / M A RC H 2 0 1 2 /




                                                                                                                                                                                                                                                                                                                                                                                                                      THE MULTIPLIER EFFECT
                                                   FO R A
                                          B O LD I D E A S




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        MARCH 2012                                                                       M A N U FA C T U R I N G E X E C U T I V E L E A D E R S H I P J O U R N A L                                                                                                                                           VO LU M E 3 , N U M B E R 2
2/15/12 10:17 AM
                                                                                                                                                                                                                                                                    By Rajan Suri, Emeritus Professor and Founding Director, Center for
                                                                                                                                                                         Does your manufacturing company have the collaborative organi-
                                                                                                                                                                         zational structure, flexible technology, and system-wide empower-




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                British automotive company McLaren is heading for the fast lane




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Members of the Manufacturing Executive Leadership Council
                                                                                                                                                                                                                                                                                                                                          For makers of custom and low-volume products, Lean and tradi-
                                                          Adaptive Organization




                                                                                                                                                                                                                                                                    Quick Response Manufacturing, University of Wisconsin-Madison

                                                                                                                                                                                                                                                                                                                                          tional cost-based improvement methods may not be the best fit.




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                of the world’s luxury car market. Its new purpose-built produc-




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               discuss the organizational, cultural, and leadership qualities
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                tion facility, with Alan Foster in charge, is based on a forward-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                thinking operational philosophy of simplicity and flexibility.
                          Th i s I s s u e ’ s Th e m e




                                                                                                                         By Jeff Lawrence, Principal, and Nadir Ahmad,
                                                                                                                         Consultant, Cambridge Leadership Associates




                                                                                                                                                                                                                                                                                                                                                                                                                        20 /McLaren’s Flexible Factory
                                                                                                                                                                         ment to adapt successfully to rapid change?




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Edited by Jeff Moad, Executive Editor, MELJ
                                                                                             8 /Developing an Adaptive




                                                                                                                                                                                                                                                                                                                                                                                                                                                         By Paul Tate, Executive Editor, MELJ
                                                                                             Culture: The Time Is Now




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    2 8 /A Passion for Agility
                                                                                                                                                                                                                                             1 2 /It’s About Time




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               that enable adaptability.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    r o u n dta b l e
                                                                                                                                                                                                                                                                                                                                                                                                           d i a lo g u e
                                                                                  o pi n i o n
                                    The




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M A RC H    2012                                                                                          VO LU M E      3,   NUMBER        2



                                                                        MANUFACTURING
                                                                        EXECUTIVE
                                                                         BOLD IDEAS            FOR A      BETTER FUTURE
                                                                                                                                                                        LEADERSHIP
                                                                                                                                                                        JOURNAL

                                                                                                                                                                                                                                                    8



                                              3 4 /Resistance Is Futile                                                                                                  4 /e d i to r ’ s l e t te r
                                              By Mark Symonds, President and CEO, Plex Systems                                                                           The Urgency of Adaptation
                                              Here’s a look at some of the changes that                                                                                  By David R. Brousell, Vice President & Editorial
                                              may be headed your way, and five ways that                                                                                  Director, MELJ
                                              manufacturers can prepare themselves for
                                              the onslaught.                                                                                                             6/Best of the Blogs
                                                                                                                                            44                           Extracts from among the best blogs on the
                                              4 1 /c a s e s t u dy                                                                                                      global Manufacturing Executive Website
                                              Strategies for an Adaptive Culture                                                                                         (www.manufacturing-executive.com)
                                              By Sanjay Singh, Head of Global Strategy,
                                              Manufacturing, HCL Technologies                                                                                            57/Board of Governors
                                              India’s HCL Technologies has deployed                                                                                      Meet the members of the Manufacturing
                                              a five-point strategy that will enable                                                                                      Leadership Council’s board
                                              manufacturers to build more adaptive
                                              global organizations.                                                                         28                           60/o pi n i o n
                                                                                                                                                                         Four IT Forces
                                              44 /Creating Agility, Resistance,                                                                                          That Will Change the
                                              and Innovation Through Right-                                                                                              Way Manufacturers Work
                                              Time Business Intelligence                                                                                                 By Pierfrancesco Manenti, Head, Europe,
                                              By Craig Hartman, Senior Executive Director,                                                                               Middle East and Africa, IDC Manufacturing
                                              and Michael Killian, Senior Business Advisor,                                                                              Insights
                                              Cisco Systems
                                                                                                                                            48
                                              In a world where millions of connected                                                                                     62/Community Voices
                                              devices are creating vast amounts of data,                                                                                 Excerpts from some of the hottest discus-
                                              manufacturers need to develop strategies                                                                                   sions on the global Manufacturing Executive
                                              that can turn this data into meaningful infor-                                                                             Website
                                              mation to help drive faster decision-making
                                              and create sustainable differentiation.
                                                                                                                                                                         64/The Council
                                              48 /The Multiplier Effect: There                                                                                            Meet some of your fellow members on the
                                              Are More Manufacturing-Relat-                                                                 34                           Manufacturing Leadership Council
     Cover: Veer, opposite: Veer/solarseven




                                              ed Jobs Than You Think
                                              By Keith D. Nosbusch, Chairman and CEO,                                                                                    › Join the conversations at
                                              and John A. Bernaden, Director of Corporate
                                                                                                                                                                         www.manufacturing-executive.com.
                                              Communications, Rockwell Automation
                                                                                                                                                                         And read the latest blogs by your
                                                                                                                                                                         peers and Manufacturing Executive
                                              The embrace of smart manufacturing tech-                                                                                   editors.
                                              nologies will turn conventional wisdom
                                              about indirect jobs creation on its head and
                                              change the image of the industry itself.
                                                                                                                                            12

                                              MANUFACTURING EXECUTIVE LEADERSHIP JOURNAL is published six times a year by Thomas Publishing Company, LLC. 5 Penn Plaza, New York, NY 10001. J.E. Andrade, Chmn. of the Board;
                                              C.T. Holst-Knudsen, Pres.; R.J. Anderson, V.P., Planning; M. Peipert, V.P., Finance; I.J. Molofsky, V.P., Human Resources. Executive Office: 5 Penn Plaza, New York, NY 10001. Tel: 212-695-0500.
                                              6 issues, $150; single copy, $20. ©2012 by Thomas Publishing Company. All rights reserved. MA, Managing Automation, Manufacturing Executive are registered trademarks of Thomas Publishing Company.




@RB03_ME_TOC_v3.indd 2                                                                                                                                                                                                                        2/16/12 9:31 AM
MANUFACTURING
                                                                                                    EXECUTIVE LEADERSHIP
                                                                                                              JOURNAL


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         Editor’s Letter / David R. Brousell

        The Urgency of Adaptation                                                                                                PRESIDENT
         ...........................................                                                                   HEATHER L. HOLST-KNUDSEN
         ...........................................
         ...........................................
         ...........................................




     I
         ...........................................
         ...........................................
         ...........................................
                                                                                                                                +1 212-290-8724
                                                                                                                      hholstknudsen@thomaspublishing.com


                                                                                                                             VICE PRESIDENT &
               N THINKING ABOUT THE MEANING OF ADAPTATION, CHARLES                                                          EDITORIAL DIRECTOR
               Darwin, the English naturalist whose 1859 book On the Origin of Species promulgat-                           DAVID R. BROUSELL
                                                                                                                                +1 212-629-1510
               ed the theory of natural selection, naturally comes to mind. “It is not the strongest of                 dbrousell@thomaspublishing.com

               the species that survives, nor the most intelligent. It is the one that is most adaptable to               ...........................
                                                                                                                          ...........................
               change,” Darwin reportedly said. This law of nature, if you will, has been at the center of                       Editorial
       thinking in manufacturing for many years, but it has come into sharp relief recently as market                        EXECUTIVE EDITOR
                                                                                                                                 PAUL TATE
       forces such as globalization, an aging workforce, changing customer demographics and expec-                             +44 (0) 7973 510-458
                                                                                                                          ptate@thomaspublishing.com
       tations, and new, pervasive technologies alter
       the industrial landscape. When you speak to turing at many levels. In “It’s About Time,”                              EXECUTIVE EDITOR
                                                                                                                                 JEFF MOAD
       manufacturing executives these days, there University of Wisconsin-Madison Emeritus                                    +1 510-531-3456

       is an urgency and immediacy in their voices Professor Rajan Suri discusses what the prin-                         jmoad@thomaspublishing.com


       about change, and change from many angles. ciples of Quick Response Manufacturing can                                 MANAGING EDITOR
                                                                                                                             JAY E. BLICKSTEIN
           The language of change used by executives do to reduce lead times and trim costs. In our                               +1 212-629-1540
       today underscores how critical finding new Dialogue interview, Executive Editor Paul                              jblickstein@thomaspublishing.com
                                                                                                                          ...........................
                                                                                                                          ...........................
       ways of doing things has become. Whether Tate talks with Alan Foster of British auto-
                                                                                                                                Columnist
       they speak about “flexibility,” agility,” “resil- maker McLaren about the company’s new
                                                                                                                        PIERFRANCESCO MANENTI
       iency,” or simply greater “speed,” the message “flexible” production facility for its latest lux-                    IDC Manufacturing Insights

       is the same —manufacturing has to adapt.            ury sports car.                                                        Milan, Italy
                                                                                                                          ...........................
                                                                                                                          ...........................
           This issue of the Journal is devoted to ex-        In addition to the package of articles in
                                                                                                                        Design & Production
       ploring the idea of adaptation in manufac- this issue on the theme of adaptability, we
                                                                                                                             DESIGN DIRECTOR
                                                           are publishing what we think is a ground-                             BEST & CO.
                                                                                                                            robert@rbestdesign.com
                                                           breaking article on the manufacturing em-
                                                           ployment picture, an issue whose urgency is                    PRODUCTION DIRECTOR
                                                                                                                                REGGIE RIOS
                                                           second to none. In “The Multiplier Effect:                           +1 212-629-1520
                                                           There Are More Manufacturing-Related                           rrios@thomaspublishing.com

                                                           Jobs Than You Think,” Rockwell Automa-                       CROSS-MEDIA PRODUCTION
                                                           tion Chairman and CEO Keith D. Nosbusch                             SPECIALIST
                                                                                                                              PHILLIP GALLOF
                                                           and Director of Corporate Communica-                                 +1 212-629-1503
                                                                                                                         pgallof@thomaspublishing.com
                                                           tions John A. Bernaden argue that the em-
                                                           brace of smart manufacturing techniques                             WEB DESIGNER
                                                                                                                             PAUL POLICARPIO
                                                           can create millions of new indirect jobs sup-                         +1 212-629-1511
                                                                                                                       ppolicarpio@thomaspublishing.com
                                                           porting manufacturing and, in the process,
                                                           change the image of the industry itself.
                                                              Continue the discussion about adaptabili-
                                                           ty at www.manufacturing-executive.com. M
                                                                                  
                                                       W W W. M A N U FA C T U R I N G - E X E C U T I V E . C O M
                                                              ME Global Leadership Community




@RB03_EdLetter_v6.indd 1                                                                                                                     2/15/12 10:23 AM
“It is not the strongest who survive
                                                                           but those who are most adaptable.”
                                                                                                          CHARLES DARWIN




     TAKE YOUR LEADERSHIP SKILLS TO A

     GAME-CHANGING LEVEL
                                        Succeeding in our rapidly shifting manufacturing landscape requires the
                                        ability to adapt your strategy, your organization, and your people with speed
                                        and agility. The Manufacturing Leadership Council’s Adaptive Leadership
                                        Program offers you the knowledge necessary to make it happen.

                                        Open exclusively to Platinum-level Members of the Council, the program is
                                        offered in cooperation with Cambridge Leadership Associates (CLA) – an
                                        international leadership development practice founded in 2003 by Harvard
                                        University faculty Ron Heifetz and Marty Linsky. CLA is known worldwide
                                        for helping executives and top teams perform at their peak, to drive results
                                        in constantly changing environments.

                                        Sign up for the Council’s Adaptive Leadership Program and discover why
                                        companies such as Microsoft, Cisco Systems, Eli Lilly, IBM, Johnson &
                                        Johnson, Merck, Pfizer, and Shell Oil have made Adaptive Leadership part
                                        of their competitive advantage.

                                        To learn more, please contact a Council representative at
                                        (212) 629-2164 or 888-280-6794, or access our
                                        “On Demand” Adaptive Leadership Webinar at
                                        manufacturingleadershipcouncil.com/programs




    Helping to Define and Shape a Better Future for Manufacturers Worldwide



              Manufacturing Leadership Council, 5 Penn Plaza, 8th Floor, New York, NY 10001• 212-629-2164 or 888-280-6794



CLA_March2012.indd 1                                                                                                        2/13/12 5:13 PM
MANUFACTURING
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                                                                             Best of the Blogs
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                           The following extracts are taken from among the best blogs on the global Manufac-
                           turing Executive Leadership Community Website. You can join in, read more, and
                                  respond with your own point of view at www.manufacturing-executive.com.

       N E X T G E N E RAT I O N
       L E A D E R S H I P A N D C U LT U R E
                                                            that understands why and how to                   edges of their applications. They
       Manufacturing                                        embrace change—never flinching                     are busy adding things like mo-
       Leadership: Will                                     from the challenges ahead and al-                 bility, social networking, “big
       Adaptability Rule                                    ways thinking differently. Manu-                  data”-capable analytics, and
       The Future?                                          facturing Executive feels that                    role-based user interfaces to their
                    Extract: Are today’s                    adaptive leadership approaches                    enterprise application suites. The
                    manufacturing leaders                   are so critical to the future of man-             implication from the vendors is
                    as adaptable as their                   ufacturing that we have launched a                that there’s not much need to in-
                    factories and supply                    special course for Manufacturing                  novate on the core business func-
                    chains? Not yet, per-                   Leadership Council Members.                       tionality of these applications,
         Paul Tate
                    haps. But they need to                  Find out more by listening to our                 that customer requirements at
       be. Adaptive leadership goes far                     free introductory Webinar, “Lead-                 the core are static, and that those
       beyond operational issues. It en-                    ing Adaptive Change in Manufac-                   requirements have largely been
       compasses broader but increasing-                    turing,” via the Manufacturing                    met. But the stories I hear from
       ly essential leadership qualities for                Executive Website, www.manu-                      manufacturers paint a different
       building an open and flexible vi-                     facturing-executive.com.                          picture. Manufacturers are still
       sion of the future; the personal                     Paul Tate is Executive Editor of Manu-            keenly interested in the core func-
                                                            facturing Executive.
       skills to inspire people to think dif-               Read the full blog: http://www.manufac-
                                                                                                              tionality of their enterprise soft-
       ferently about problems and obsta-                   turing-executive.com/community/leader-            ware. They want applications that,
                                                            ship_dialogues/next_generation_lead-
       cles; and the professional ambition                  ership_and_culture/blog////               out of the box, support the busi-
       to drive extensive cultural change                   manufacturing-leadership-will-adaptability-       ness processes that are essential
                                                            rule-the-future
       across borders, functions, and gen-                                                                    and unique to their business and
       erations. There is no “business as                   THE ADAPTIVE ORGANIZATION                         their vertical industry. And they
       usual” anymore. That’s the last ref-                 Innovation at the Core                            want applications with core func-
       uge of the unenlightened and the                                Extract: For several                   tionality that keeps up with what,
       uninformed. The manufacturing                                   years now, I’ve no-                    in many vertical industries, is a very
       world and the manufacturing                                     ticed a disconnect of                  dynamic set of requirements.
       world’s customers have moved on.                                sorts between manu-                    Think about it. As pharmaceutical
       Exceptional leadership in the de-                               facturers and the                      manufacturers embrace concepts
                                                             Jeff Moad
       cades ahead will be characterized                               companies that pro-                    like continuous manufacturing,
       by manufacturing leaders who                         vide the ERP and other software                   and as automotive OEMs attempt
       have learned to adapt and thrive in                  suites on which most businesses                   to move toward mass customiza-
       challenging times. People with a                     run. Increasingly, the software                   tion, the way they do everything
       clarity of vision who can create a                   vendors like to talk about the in-                from sourcing materials to plan-
       mindset across their organizations                   novations they are bringing to the                ning production is changing dra-
                                                                                 
                                                      W W W. M A N U FA C T U R I N G - E X E C U T I V E . C O M
                                                             ME Global Leadership Community




@RB03_Blogs_v2.indd 6                                                                                                                                2/13/12 4:11 PM
Best Blogs / HotTopics


       matically. They need their enter-                      with dirt floors. In China, where                      small changes or disruptions at
       prise software to support those                        whole communities are being                            the far end of the supply chain
       changes.                                               torn down, reconfigured, and re-                       (end-user, retailer) to multiply as
       Jeff Moad is Executive Editor of Manu-                 built, I have come across facilities                   they move up through the chain
       facturing Executive.                                   that look like they are in a war                       to become major fluctuations
       Read the full blog: http://www.manufac-
       turing-executive.com/community/leader-                 zone, with neighboring walls torn                      for suppliers. “We have found
       ship_dialogues/the_adaptive_organization/
       blog/2012/01/12/innovation-at-the-core
                                                              down or streets that end and start                     that the more information we
                                                              randomly. When you have a focus                        can share with our partners, the
       G lo b a l Va l u e C h a i n O p t i m i z at i o n   on best price with highest quality                     more costs we are able to drive
       The Global View: Don’t                                 and timely delivery, you then                          out of the system, so we both
       Judge Me by My Dirt                                    have to decide what your priority                      gain,” says Scott Craig, director
       Floors
                                                              is regarding the appearance of                         of replenishment for Hannaford
                    Extract: In the 1980s,                    plants used by suppliers and con-                      Brothers regional supermarkets.
                    on one of my first trips                  tractors. Although I know that                         There are many ways to employ
                    to Asia as an engineer,                   quality and appearance are often                       this strategy to improve supply
                    I was in Japan visiting                   aligned, and while I appreciate                        chain performance. Sharing
          Everette
                    some of the plants                        the teachings and lessons of Lean                      your production schedule with
          Phillips  that make Seiko                           manufacturing, I want to empha-                        trusted suppliers, for example,
       watch components. Part of my                           size that floor type does not al-                      allows them to better coordinate
       job was to help transfer precision                     ways correlate to quality of out-                      their own production to meet
       watch manufacturing equipment                          put—especially in Asia.                                your needs. Collaborating with
       and adapt it to new markets ori-                       Everette Phillips is CEO and president of              distributors and customers to
       ented toward custom equipment                          Global Manufacturing Network.
                                                                                                                     develop better forecasts is an-
                                                              Read the full blog: http://www.manufacturing-
       for making calculators, electron-                      executive.com/community/leadership_dia-                other example. This all sounds
       ic auto parts, and medical equip-                      logues/global_value_chain_optimization/
                                                                                                                     good in theory, but many com-
                                                              blog/2012/01/18/the-global-view-dont-judge-
       ment. When we later went to visit                      me-by-my-dirt-floors                                   panies have been reluctant to
       the machine shop in Tokyo, I was                                                                              take steps in this direction be-
       expecting a surgically clean facili-                   G lo b a l Va l u e C h a i n O p t i m i z at i o n   cause they don’t have the kind of
       ty not unlike some of the Seiko                        Data Sharing:                                          working relationship with sup-
       Instruments facilities where I had                     It’s All About Trust
                                                                                                                     pliers that allows them to feel
       been working. As we entered the                                    Extract: It’s a basic te-                  comfortable sharing this de-
       building, I saw that the floors                                    net of faith in supply                     tailed information about their
       were dirt. There were many CNC                                     chain circles that data                    business. Until a sufficient level
       machines operating, each sitting                                   can substitute for in-                     of trust and partnership is estab-
       on its own concrete pedestal. I                                    ventory, and that the                      lished between a company and
                                                                  Mark
       had seen concrete floors, and                            Symonds   best way to improve                        its suppliers, the benefits of data
       wooden floors in GM’s massive                          supply chain velocity, efficiency,                     sharing will remain out of reach.
       transmission plant in Michigan                         and performance is by sharing                          Mark Symonds is President and CEO
       as well as in New England manu-                        data throughout the supply                             of Plex Systems and a member of the
                                                                                                                     Manufacturing Leadership Council.
       facturing centers built in convert-                    chain. As an example, providing                        Read the full blog: http://www.manufacturing-
       ed multistory mills. But this was                      suppliers with access to point-                        executive.com/community/leadership_dia-
                                                                                                                     logues/global_value_chain_optimization/
       the first facility where I had seen                    of-sale data is seen as the defini-                    blog/2011/12/16/data-sharing-it-s-all-about-
       dirt floors. Today, as I travel in                     tive cure for the so-called “bull-                     trust

       Asia, I still come across facilities                   whip effect”—the tendency for
                                                                                      
                                                         www. manu factu r ing - e x ecuti v e . c o m
                                                              ME Global Leadership Community




@RB03_Blogs_v2.indd 7                                                                                                                                        2/14/12 9:29 AM
MANUFACTURING
                                                         EXECUTIVE LEADERSHIP
                                                                   JOURNAL


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          Opinion / Jeff Lawrence / Nadir Ahmad

           Developing an Adaptive Culture:
         The Time Is Now
          Does your manufacturing company have the
          collaborative organizational structure, flexible
          technology, and system-wide empowerment to
          adapt successfully to rapid change?
          ..........................................
          ..........................................
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                                                                                  
                                                       W W W. M A N U FA C T U R I N G - E X E C U T I V E . C O M
                                                              ME Global Leadership Community




@RB03_CLA_v6.indd 8                                                                                                             2/16/12 9:23 AM
T
                                                   HE URGENT NEED FOR MANUFACTURERS TO BECOME
                                                   more adaptive in their organizations has been thrust front-and-cen-
                                                   ter onto the world stage in recent months. There’s a lot at stake. At ....................
                                                                                                                               ....................
                                                   the World Economic Forum in Davos, Switzerland, earlier this year, ....................
                                                                                                                               ....................
                                                                                                                               ....................
                                                                                                                               ....................
                                                                                                                               ....................
                                                   the Boston Consulting Group Strategy Institute released the results
                                                   of a special study that found adaptive organizations significantly
                               o utperform industry peers in terms of
                               economic and financial gains.
                                  In January, Fast Company magazine ran an The Challenge of Adaptation
                               article, “This Is Generation Flux,” stressing For a manufacturing enterprise, the chal-
                               the importance of individual adaptability to lenge of adaptation is particularly acute. Jeff Lawrence is
                               thrive in today’s challenging job market.       Manufacturing has traditionally been a principal at
                                  Even President Obama, in his latest State capital-intensive, making it more difficult Cambridge Lead-
                               of the Union address, spoke about the im- for companies to alter course quickly than ership Associates
                                                                                                                              (CLA), an interna-
                               portance of adaptation and the trajectory organizations in, for example, the finan-
                                                                                                                              tional leadership
                               the U.S. auto industry has followed over the cial-services sector. However, the qualities development
                               last three years.                               that are necessary for adaptive capacity are practice based in
                                  During the recent recession, some ob- more cultural than material. Therefore, in New York.
                               servers advocated that certain automakers theory, any manufacturing organization
                               should be left to whatever fate the market can prepare itself and its people with the
                               dictated. Such a course of action would skills that are necessary.
                               have put a million jobs at stake. Since then,      Adaptation is often difficult because it re-
                               not only has the U.S. retained those million quires organizations to constantly assess
                               jobs, but 160,000 more jobs have been creat- what, of all the things they are doing, is con-
                               ed. Meanwhile, Chrysler has grown faster in tributing most to their success. What values Nadir Ahmad is a
                               the U.S. than any other major car company, and practices are so core to who they are, and consultant at Cam-
                               and General Motors is the world’s number- are so much of their essence, that they must be bridge Leadership
                               one automaker. How did workers and auto- brought forward for the future? Correspond- Associates.
                               makers in a seemingly intractable stalemate ingly, what values and practices that have
                               adapt in such a way to settle their differenc- helped them achieve past success, but are no
                               es? And what enabled the entire U.S. auto .....................................
                                                                                .....................................
                                                                                .....................................
                               industry to evolve in this manner to create .....................................
                                                                                .....................................
                                                                                .....................................
                                                                                ......................................
                                                                                ......................................
                               such a drastic turnaround?
                                  All the indicators point to the need
                                                                                Organizations, as well as groups
                               for companies working in the increas- of people, are more resilient and
                               ingly dynamic manufacturing industry to responsive when they can access
    Illustration: Veer/Pedro




                               learn how to quickly sense and respond to the entire breadth of collective
                               change, and to develop a greater ability to
                               anticipate the changes now required for fu- capacity.
                               ture success.

                                                                                    
                                                         W W W. M A N U FA C T U R I N G - E X E C U T I V E . C O M
                                                                ME Global Leadership Community




@RB03_CLA_v6.indd 9                                                                                                                         2/15/12 10:29 AM
MANUFACTURING
  EXECUTIVE LEADERSHIP
            JOURNAL
                                                                                            ing about the strengths and resources that
                       ..........................................
                       ..........................................
                       ..........................................                           exist across the enterprise. Organizations, as
                       ..........................................
                       ..........................................
                       ..........................................
                       ..........................................
                       ..........................................
                       ..................... .....................                          well as groups of people, are more resilient
                       ...........................................
                       ...........................................
                       ..........................................
                                                                                            and responsive when they can access the entire
                           longer viable, must now be left behind?                          breadth of collective capacity. In less adaptive
                              The U.S. auto industry is a vivid example.                    organizations, the awareness and connections
                           For years, the industry ignored the warning                      are nonexistent or unknown. So, the question
                           signals that the world was looking for a dif-                    to reflect on for your organization is whether
                           ferent value proposition than big, gas-guz-                      people can or cannot make these connections.
                           zling cars. The market has now returned af-                      At the individual level, to what extent are
                           ter the recession, but has been transformed                      people rewarded for collaboration versus indi-
                           by more fuel-efficient technologies and en-                       vidual distinction? At the organization level,
                           vironmentally aware global consumers.                            to what extent do people act from the perspec-
                              Similarly, many of the big pharmaceuticals                    tive, and for the betterment, of the whole orga-
                                                                                            nization, as opposed to worrying about pro-
                                          ..............................................
                                           .............................................
                                           .............................................
                                           .............................................
                                           .............................................
                                          ..............................................
                                                                                            tecting their individual silos?
                                           .............................................
                                          ..............................................       2. Elephants on the Table: There’s an age-
     The qualities necessary for adaptive                                                   old cliché about unresolved family issues:
          capacity are more cultural than                                                   the family gets together, Uncle Charlie
                                                                                            gets drunk, but nobody talks about Uncle
    material. In theory, any manufacturing                                                  Charlie’s drinking because it’s too difficult
          group can prepare itself and its                                                  and painful. That’s what’s called an “el-
                                                                                            ephant in the room.” Imagine that those
         people with the necessary skills.                                                  elephants are standing on your conference
                                                                                            or meeting-room table, and ask yourself, do
                           companies could not wean themselves from                         the important, difficult conversations ever
                           their tried-and-trusted formula for block-                       get from inside people’s heads or around
                           buster success. Advances in the production                       the coffee machine to the meeting room it-
                           of generic drugs began to cut deeply into                        self ? Are there structures, incentives, and/
                           their profits, and the world began to ques-                       or support for people to speak the “un-
                           tion whether it was morally tolerable to have                    speakable”? Does your team take those
                           products that could make people healthy but                      on in meetings, or is there a “meeting after
                           not make them readily available at prices that                   the meeting” syndrome where the real stuff
                           were closer to the cost of making them, rather                   only gets discussed and decided afterward?
                           than the cost of inventing them.                                    3. Institutional Reflection and Continu-
                              So, after helping hundreds of organi-                         ous Learning: As the world changes around
                           zations like these adapt, we believe that an                     us, what we do, and how we do it, has to
                           adaptive organization requires the presence                      change, too. Change is hard, so it is impor-
                           of five core qualities to succeed. As you read                    tant to understand what needs to change
                           this, rate your own company culture on the                       and why, and to ensure that we have cho-
                           presence—or absence —of each element.                            sen the right changes. This is particularly
                              1. Shared Responsibility: Adaptive cultures                   important where an organization is trying
                           are able to respond to changes in complex                        to make some significant changes—even if
                           ways. Doing this requires a deep understand-                     they seem minor at the time—in how they

                                                                                           
                                                              W W W. M A N U FA C T U R I N G - E X E C U T I V E . C O M
                                                                     ME Global Leadership Community




@RB03_CLA_v6.indd 10                                                                                                                   2/15/12 10:29 AM
operate, how they come together, how they
       take on problems, or how they deal with
       their key constituents. Does the organiza-
       tion dedicate its support, and individual
       and collective time, for reflecting on experi-
       ence and learning from others? To what ex-
       tent does the organization commit time and
       space and skill to getting a true perspective         What has worked up to now won’t
       on its own work?                                      necessarily take the company forward
          4. Sensitivity to Authority: Organizations
       with a high sensitivity to authority depend           in the future. The world changes, and
       entirely on that authority for direction, pro-        in order to thrive, individuals have to
       tection, and order. In a way, that describes          evaluate what is working and what isn’t.
       all organizations. Adaptive organizations             ..........................................................
                                                             ..........................................................
                                                             ..........................................................
                                                             ..........................................................
                                                             ..........................................................
                                                             ..........................................................
       also rely on individuals within the company           ..........................................................
                                                             ..........................................................
       to interrupt unproductive patterns, name
       elephants, and create new ways of work-               there to learn and grow, or do they assume
       ing. But the authority figure rarely has all          they should put their head down and do ex-
       the answers, nor always understands the               actly what they did in their last assignment?
       competing commitments or the view from                  As you reflect on the rating you gave your
       the trenches necessary to solve the prob-             organization, what are the stories that came
       lem. Creating an environment where both               to your mind? What is your assessment saying
       authority and leadership co-exist in the              about your organization or team? Do individ-
       service of progress is what makes organi-             uals and teams in your organization succeed
       zations more adaptable. To what extent are            because of the culture—or in spite of it? What
       people in the organization valued for their           would it take to move the adaptability ratings
       own judgment, rather than their capac-                of the organization to a higher level?
       ity for divining the preference of the boss?            Make no mistake, the rate of change in
       That is, which question do people tend to             the manufacturing world will only get faster.
       ask when they are uncertain: “What would              The key to thriving in that ever-changing
       my boss do now?” or “What’s best for the              world will be to build adaptive organizations
       organization now?”                                    that can learn their way toward a more pro-
          5. Customized Professional Development:            ductive future. M
       What has worked for the organization and              ..........................................
                                                             ..........................................
                                                             ..........................................
                                                             ..........................................
       the individual up to now won’t necessar-              ..........................................
       ily take the company forward in the future.           Leading Adaptive Change in Manufacturing
       The world changes, and in order to thrive,            Learn how to adapt and thrive in challenging times
       individuals and organizations have to                 › Find out more about Manufacturing Executive’s special Leading Adaptive Change
                                                             in Manufacturing program, exclusively designed for Manufacturing Leadership
       evaluate what is working and what isn’t. If           Council Members.
       something isn’t working, how do the peo-              › Listen to the introductory Webinar with Cambridge Leadership Associates at
                                                             http://www.manufacturing-executive.com/community/webinar_adaptive_leadership.
       ple in your organization become aware of
                                                             › Book your place on the 2012 Leading Adaptive Change in Manufacturing program.
       it, and prepare to do something different?            › Call 888-280-6794 or send e-mail to executiveteam@manufacturingleadership-
       When someone is given a new assignment,               council.com.

       can they be assured they have been placed

                                                        
                                 www. ma n u fact u r i n g - e x e c u ti v e . com
                                      ME Global Leadership Community




@RB03_CLA_v6.indd 11                                                                                                                    2/16/12 9:24 AM
MANUFACTURING
EXECUTIVE LEADERSHIP
          JOURNAL


                       ....................
                       ....................
                       ....................
                       ....................
                       ....................
                       ....................
                       ....................
                       ....................
                       ....................
                       ....................
                       ....................
                       ....................




                                               It’s
                                              About
                                              Time
                                               ............................
                                               ............................
                                               ............................
                                               ............................
                                               ............................
                                               ............................
                                               ............................
                                               ............................
                                                By Rajan Suri




@RB03_Suri_v4.indd 1                                                          2/16/12 9:48 AM
For makers of custom and low-volume products, Lean and traditional cost-based
              improvement methods may not be the best fit. Instead, an approach that optimizes
              agility and dramatically reduces lead times across the enterprise is the way to go.



@RB03_Suri_v4.indd 2                                                                                2/16/12 9:48 AM
MANUFACTURING
EXECUTIVE LEADERSHIP
          JOURNAL


                           ..........................................
                           ..........................................
                           ..........................................
                           ..........................................
                           ..........................................
                           ..........................................
                           ..........................................
                           ..........................................
                           ..................... .....................




                                T
                           ...........................................
                           ...........................................
                           ..........................................



                                                      rue or false: U.S. manufacturing jobs will continue to be lost to China
                                                      and other lower-cost countries because we simply can’t compete with
                                                      their labor costs. False. Typically, only 7% of the final price of your
                                                      made-in-the-USA product is due to direct labor. So, what accounts for
                                                      the remaining 93%? Your organization. Or more precisely, the organi-
    ....................
    ....................
                                                      zation of your entire en-
    ....................
    ....................
    ....................
    ....................
    ....................         terprise and your supply chain. For certain ume or custom manufacturing.
                                 types of companies and markets, an agile          The Center for Quick Response Manu-
                                 organization that responds quickly to or- facturing, along with more than 200 part-
                                 ders, changes, and other events will not only ner companies, has developed during the
                                 satisfy customers with short lead times but past 15 years an alternative strategy for
                                 also take a huge chunk out of the remaining reducing lead times and costs, particularly
                                 93% of costs. The result is both quick re- for manufacturers of low-volume and cus-
    Rajan Suri is                sponse to customer demand and the ability tom products. Using the principles of what
    Emeritus Professor           to compete with any factory, making prod- we call Quick Response Manufacturing
    and Founding Di-             ucts anywhere in the world.                     (QRM), our partner companies have re-
    rector of the Center
    for Quick Response
                                   For low-volume or custom-engineered duced lead times by more than 80%. At the
    Manufacturing at             products, neither traditional management same time, they have realized cost reduc-
    the University of            methods nor the newer Lean approaches tions of 15%-25%, outweighing the labor-
    Wisconsin-Madi-              provide the best cost-reduction strategy. Tra- cost advantages of low-wage countries.
    son. His latest book
    on QRM is It’s About
                                 ditional, cost-based methods optimize for
    Time (Productivity           economies of scale. But these methods also Thinking Beyond
                                                                                 Lean and Six Sigma
    Press, ).                result in long lead times in the supply chain


                                                                                                  T
                                 and factory. These lead times result in added            he core tools in Lean such as takt
                                 costs of planning, forecasting, expediting,              time and level scheduling are de-
                                 work-in-process, and finished-goods inven-                signed to eliminate variability in

                                                                                                                                Previous spread, Veer/ Orly
                                 tories; lost sales; obsolescence; and more.     operations. Six Sigma also targets reduction
                                   Similarly, because Lean methods were of variability. While this sounds good, the
                                 designed for high-volume, repetitive trouble with these approaches—and why we
                                 manufacturing environments, many Lean need to think beyond them—is that manage-
                                 tools break down when applied to low-vol- ment literature has not clarified the issue of

                                                     ...............................................
                                                     ...............................................
                                                     ...............................................
                                                     ...............................................
                                                     ...............................................
                                                     ...............................................
                                                     ...............................................

                                                   Traditional, cost-based methods
                                                   optimize for economies of scale. But
                                                   these methods also result in long lead
                                                   times in the supply chain and factory.


@RB03_Suri_v4.indd 3                                                                                                     2/9/12 1:57 PM
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  • 1. 2/15/12 3:12 PM MANUFACTURING LEADERSHIP people that it’s your obliga- believe I know everything.” tion to disagree. I still don’t JOURNAL D I A L O G U E “We say to our Organization The Adaptive ........................ ........................ ........................ ........................ ........................ Director of Operations, McLaren Automotive —Alan Foster TW E N TY D O LLA RS EXECUTIVE Rockwell Automation’s Keith D. Nosbusch and John A. Bernaden explain The University of Wisconsin’s Rajan Suri argues that reduc- ing lead times trumps the advantages of Lean and cost-based methods. A collaborative, flexible structure is the key to rapid change, say Jeff Lawrence and Nadir Ahmad of Cambridge Leadership Associates. DEVELOPING AN ADAPTIVE CULTURE how smart manufacturing can spark industry-related employment. IT’S ABOUT TIME—TO ADAPT Quick Response Manufacturing: B E T T E R F U T U RE / M A RC H 2 0 1 2 / THE MULTIPLIER EFFECT FO R A B O LD I D E A S RB@03_Cover_v4.indd 1 ............................................................................................................................................................................................................................................... ............................................................................................................................................................................................................................................... ............................................................................................................................................................................................................................................... ............................................................................................................................................................................................................................................... ............................................................................................................................................................................................................................................... ............................................................................................................................................................................................................................................... ............................................................................................................................................................................................................................................... MARCH 2012 M A N U FA C T U R I N G E X E C U T I V E L E A D E R S H I P J O U R N A L VO LU M E 3 , N U M B E R 2
  • 2. 2/15/12 10:17 AM By Rajan Suri, Emeritus Professor and Founding Director, Center for Does your manufacturing company have the collaborative organi- zational structure, flexible technology, and system-wide empower- British automotive company McLaren is heading for the fast lane Members of the Manufacturing Executive Leadership Council For makers of custom and low-volume products, Lean and tradi- Adaptive Organization Quick Response Manufacturing, University of Wisconsin-Madison tional cost-based improvement methods may not be the best fit. of the world’s luxury car market. Its new purpose-built produc- discuss the organizational, cultural, and leadership qualities tion facility, with Alan Foster in charge, is based on a forward- thinking operational philosophy of simplicity and flexibility. Th i s I s s u e ’ s Th e m e By Jeff Lawrence, Principal, and Nadir Ahmad, Consultant, Cambridge Leadership Associates 20 /McLaren’s Flexible Factory ment to adapt successfully to rapid change? Edited by Jeff Moad, Executive Editor, MELJ 8 /Developing an Adaptive By Paul Tate, Executive Editor, MELJ Culture: The Time Is Now 2 8 /A Passion for Agility 1 2 /It’s About Time that enable adaptability. r o u n dta b l e d i a lo g u e o pi n i o n The @RB03_ME_TOC_v3.indd 1 ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................
  • 3. M A RC H 2012 VO LU M E 3, NUMBER 2 MANUFACTURING EXECUTIVE BOLD IDEAS FOR A BETTER FUTURE LEADERSHIP JOURNAL 8 3 4 /Resistance Is Futile 4 /e d i to r ’ s l e t te r By Mark Symonds, President and CEO, Plex Systems The Urgency of Adaptation Here’s a look at some of the changes that By David R. Brousell, Vice President & Editorial may be headed your way, and five ways that Director, MELJ manufacturers can prepare themselves for the onslaught. 6/Best of the Blogs 44 Extracts from among the best blogs on the 4 1 /c a s e s t u dy global Manufacturing Executive Website Strategies for an Adaptive Culture (www.manufacturing-executive.com) By Sanjay Singh, Head of Global Strategy, Manufacturing, HCL Technologies 57/Board of Governors India’s HCL Technologies has deployed Meet the members of the Manufacturing a five-point strategy that will enable Leadership Council’s board manufacturers to build more adaptive global organizations. 28 60/o pi n i o n Four IT Forces 44 /Creating Agility, Resistance, That Will Change the and Innovation Through Right- Way Manufacturers Work Time Business Intelligence By Pierfrancesco Manenti, Head, Europe, By Craig Hartman, Senior Executive Director, Middle East and Africa, IDC Manufacturing and Michael Killian, Senior Business Advisor, Insights Cisco Systems 48 In a world where millions of connected 62/Community Voices devices are creating vast amounts of data, Excerpts from some of the hottest discus- manufacturers need to develop strategies sions on the global Manufacturing Executive that can turn this data into meaningful infor- Website mation to help drive faster decision-making and create sustainable differentiation. 64/The Council 48 /The Multiplier Effect: There Meet some of your fellow members on the Are More Manufacturing-Relat- 34 Manufacturing Leadership Council Cover: Veer, opposite: Veer/solarseven ed Jobs Than You Think By Keith D. Nosbusch, Chairman and CEO, › Join the conversations at and John A. Bernaden, Director of Corporate www.manufacturing-executive.com. Communications, Rockwell Automation And read the latest blogs by your peers and Manufacturing Executive The embrace of smart manufacturing tech- editors. nologies will turn conventional wisdom about indirect jobs creation on its head and change the image of the industry itself. 12 MANUFACTURING EXECUTIVE LEADERSHIP JOURNAL is published six times a year by Thomas Publishing Company, LLC. 5 Penn Plaza, New York, NY 10001. J.E. Andrade, Chmn. of the Board; C.T. Holst-Knudsen, Pres.; R.J. Anderson, V.P., Planning; M. Peipert, V.P., Finance; I.J. Molofsky, V.P., Human Resources. Executive Office: 5 Penn Plaza, New York, NY 10001. Tel: 212-695-0500. 6 issues, $150; single copy, $20. ©2012 by Thomas Publishing Company. All rights reserved. MA, Managing Automation, Manufacturing Executive are registered trademarks of Thomas Publishing Company. @RB03_ME_TOC_v3.indd 2 2/16/12 9:31 AM
  • 4. MANUFACTURING EXECUTIVE LEADERSHIP JOURNAL ........................................... ........................................... ........................................... ........................................... ........................................... ........................................... ........................................... ........................................... ............. ............................. ........................................... ........................................... ........................................... Editor’s Letter / David R. Brousell The Urgency of Adaptation PRESIDENT ........................................... HEATHER L. HOLST-KNUDSEN ........................................... ........................................... ........................................... I ........................................... ........................................... ........................................... +1 212-290-8724 hholstknudsen@thomaspublishing.com VICE PRESIDENT & N THINKING ABOUT THE MEANING OF ADAPTATION, CHARLES EDITORIAL DIRECTOR Darwin, the English naturalist whose 1859 book On the Origin of Species promulgat- DAVID R. BROUSELL +1 212-629-1510 ed the theory of natural selection, naturally comes to mind. “It is not the strongest of dbrousell@thomaspublishing.com the species that survives, nor the most intelligent. It is the one that is most adaptable to ........................... ........................... change,” Darwin reportedly said. This law of nature, if you will, has been at the center of Editorial thinking in manufacturing for many years, but it has come into sharp relief recently as market EXECUTIVE EDITOR PAUL TATE forces such as globalization, an aging workforce, changing customer demographics and expec- +44 (0) 7973 510-458 ptate@thomaspublishing.com tations, and new, pervasive technologies alter the industrial landscape. When you speak to turing at many levels. In “It’s About Time,” EXECUTIVE EDITOR JEFF MOAD manufacturing executives these days, there University of Wisconsin-Madison Emeritus +1 510-531-3456 is an urgency and immediacy in their voices Professor Rajan Suri discusses what the prin- jmoad@thomaspublishing.com about change, and change from many angles. ciples of Quick Response Manufacturing can MANAGING EDITOR JAY E. BLICKSTEIN The language of change used by executives do to reduce lead times and trim costs. In our +1 212-629-1540 today underscores how critical finding new Dialogue interview, Executive Editor Paul jblickstein@thomaspublishing.com ........................... ........................... ways of doing things has become. Whether Tate talks with Alan Foster of British auto- Columnist they speak about “flexibility,” agility,” “resil- maker McLaren about the company’s new PIERFRANCESCO MANENTI iency,” or simply greater “speed,” the message “flexible” production facility for its latest lux- IDC Manufacturing Insights is the same —manufacturing has to adapt. ury sports car. Milan, Italy ........................... ........................... This issue of the Journal is devoted to ex- In addition to the package of articles in Design & Production ploring the idea of adaptation in manufac- this issue on the theme of adaptability, we DESIGN DIRECTOR are publishing what we think is a ground- BEST & CO. robert@rbestdesign.com breaking article on the manufacturing em- ployment picture, an issue whose urgency is PRODUCTION DIRECTOR REGGIE RIOS second to none. In “The Multiplier Effect: +1 212-629-1520 There Are More Manufacturing-Related rrios@thomaspublishing.com Jobs Than You Think,” Rockwell Automa- CROSS-MEDIA PRODUCTION tion Chairman and CEO Keith D. Nosbusch SPECIALIST PHILLIP GALLOF and Director of Corporate Communica- +1 212-629-1503 pgallof@thomaspublishing.com tions John A. Bernaden argue that the em- brace of smart manufacturing techniques WEB DESIGNER PAUL POLICARPIO can create millions of new indirect jobs sup- +1 212-629-1511 ppolicarpio@thomaspublishing.com porting manufacturing and, in the process, change the image of the industry itself. Continue the discussion about adaptabili- ty at www.manufacturing-executive.com. M  W W W. M A N U FA C T U R I N G - E X E C U T I V E . C O M ME Global Leadership Community @RB03_EdLetter_v6.indd 1 2/15/12 10:23 AM
  • 5. “It is not the strongest who survive but those who are most adaptable.” CHARLES DARWIN TAKE YOUR LEADERSHIP SKILLS TO A GAME-CHANGING LEVEL Succeeding in our rapidly shifting manufacturing landscape requires the ability to adapt your strategy, your organization, and your people with speed and agility. The Manufacturing Leadership Council’s Adaptive Leadership Program offers you the knowledge necessary to make it happen. Open exclusively to Platinum-level Members of the Council, the program is offered in cooperation with Cambridge Leadership Associates (CLA) – an international leadership development practice founded in 2003 by Harvard University faculty Ron Heifetz and Marty Linsky. CLA is known worldwide for helping executives and top teams perform at their peak, to drive results in constantly changing environments. Sign up for the Council’s Adaptive Leadership Program and discover why companies such as Microsoft, Cisco Systems, Eli Lilly, IBM, Johnson & Johnson, Merck, Pfizer, and Shell Oil have made Adaptive Leadership part of their competitive advantage. To learn more, please contact a Council representative at (212) 629-2164 or 888-280-6794, or access our “On Demand” Adaptive Leadership Webinar at manufacturingleadershipcouncil.com/programs Helping to Define and Shape a Better Future for Manufacturers Worldwide Manufacturing Leadership Council, 5 Penn Plaza, 8th Floor, New York, NY 10001• 212-629-2164 or 888-280-6794 CLA_March2012.indd 1 2/13/12 5:13 PM
  • 6. MANUFACTURING EXECUTIVE LEADERSHIP JOURNAL .................................. ................................. .................................. .................................. .................................. .......................................... .................................. .......................................... .......................................... .......................................... Best of the Blogs .......................................... .......................................... .......................................... .......................................... ..................... ..................... ........................................... ........................................... .......................................... The following extracts are taken from among the best blogs on the global Manufac- turing Executive Leadership Community Website. You can join in, read more, and respond with your own point of view at www.manufacturing-executive.com. N E X T G E N E RAT I O N L E A D E R S H I P A N D C U LT U R E that understands why and how to edges of their applications. They Manufacturing embrace change—never flinching are busy adding things like mo- Leadership: Will from the challenges ahead and al- bility, social networking, “big Adaptability Rule ways thinking differently. Manu- data”-capable analytics, and The Future? facturing Executive feels that role-based user interfaces to their Extract: Are today’s adaptive leadership approaches enterprise application suites. The manufacturing leaders are so critical to the future of man- implication from the vendors is as adaptable as their ufacturing that we have launched a that there’s not much need to in- factories and supply special course for Manufacturing novate on the core business func- chains? Not yet, per- Leadership Council Members. tionality of these applications, Paul Tate haps. But they need to Find out more by listening to our that customer requirements at be. Adaptive leadership goes far free introductory Webinar, “Lead- the core are static, and that those beyond operational issues. It en- ing Adaptive Change in Manufac- requirements have largely been compasses broader but increasing- turing,” via the Manufacturing met. But the stories I hear from ly essential leadership qualities for Executive Website, www.manu- manufacturers paint a different building an open and flexible vi- facturing-executive.com. picture. Manufacturers are still sion of the future; the personal Paul Tate is Executive Editor of Manu- keenly interested in the core func- facturing Executive. skills to inspire people to think dif- Read the full blog: http://www.manufac- tionality of their enterprise soft- ferently about problems and obsta- turing-executive.com/community/leader- ware. They want applications that, ship_dialogues/next_generation_lead- cles; and the professional ambition ership_and_culture/blog//// out of the box, support the busi- to drive extensive cultural change manufacturing-leadership-will-adaptability- ness processes that are essential rule-the-future across borders, functions, and gen- and unique to their business and erations. There is no “business as THE ADAPTIVE ORGANIZATION their vertical industry. And they usual” anymore. That’s the last ref- Innovation at the Core want applications with core func- uge of the unenlightened and the Extract: For several tionality that keeps up with what, uninformed. The manufacturing years now, I’ve no- in many vertical industries, is a very world and the manufacturing ticed a disconnect of dynamic set of requirements. world’s customers have moved on. sorts between manu- Think about it. As pharmaceutical Exceptional leadership in the de- facturers and the manufacturers embrace concepts Jeff Moad cades ahead will be characterized companies that pro- like continuous manufacturing, by manufacturing leaders who vide the ERP and other software and as automotive OEMs attempt have learned to adapt and thrive in suites on which most businesses to move toward mass customiza- challenging times. People with a run. Increasingly, the software tion, the way they do everything clarity of vision who can create a vendors like to talk about the in- from sourcing materials to plan- mindset across their organizations novations they are bringing to the ning production is changing dra-  W W W. M A N U FA C T U R I N G - E X E C U T I V E . C O M ME Global Leadership Community @RB03_Blogs_v2.indd 6 2/13/12 4:11 PM
  • 7. Best Blogs / HotTopics matically. They need their enter- with dirt floors. In China, where small changes or disruptions at prise software to support those whole communities are being the far end of the supply chain changes. torn down, reconfigured, and re- (end-user, retailer) to multiply as Jeff Moad is Executive Editor of Manu- built, I have come across facilities they move up through the chain facturing Executive. that look like they are in a war to become major fluctuations Read the full blog: http://www.manufac- turing-executive.com/community/leader- zone, with neighboring walls torn for suppliers. “We have found ship_dialogues/the_adaptive_organization/ blog/2012/01/12/innovation-at-the-core down or streets that end and start that the more information we randomly. When you have a focus can share with our partners, the G lo b a l Va l u e C h a i n O p t i m i z at i o n on best price with highest quality more costs we are able to drive The Global View: Don’t and timely delivery, you then out of the system, so we both Judge Me by My Dirt have to decide what your priority gain,” says Scott Craig, director Floors is regarding the appearance of of replenishment for Hannaford Extract: In the 1980s, plants used by suppliers and con- Brothers regional supermarkets. on one of my first trips tractors. Although I know that There are many ways to employ to Asia as an engineer, quality and appearance are often this strategy to improve supply I was in Japan visiting aligned, and while I appreciate chain performance. Sharing Everette some of the plants the teachings and lessons of Lean your production schedule with Phillips that make Seiko manufacturing, I want to empha- trusted suppliers, for example, watch components. Part of my size that floor type does not al- allows them to better coordinate job was to help transfer precision ways correlate to quality of out- their own production to meet watch manufacturing equipment put—especially in Asia. your needs. Collaborating with and adapt it to new markets ori- Everette Phillips is CEO and president of distributors and customers to ented toward custom equipment Global Manufacturing Network. develop better forecasts is an- Read the full blog: http://www.manufacturing- for making calculators, electron- executive.com/community/leadership_dia- other example. This all sounds ic auto parts, and medical equip- logues/global_value_chain_optimization/ good in theory, but many com- blog/2012/01/18/the-global-view-dont-judge- ment. When we later went to visit me-by-my-dirt-floors panies have been reluctant to the machine shop in Tokyo, I was take steps in this direction be- expecting a surgically clean facili- G lo b a l Va l u e C h a i n O p t i m i z at i o n cause they don’t have the kind of ty not unlike some of the Seiko Data Sharing: working relationship with sup- Instruments facilities where I had It’s All About Trust pliers that allows them to feel been working. As we entered the Extract: It’s a basic te- comfortable sharing this de- building, I saw that the floors net of faith in supply tailed information about their were dirt. There were many CNC chain circles that data business. Until a sufficient level machines operating, each sitting can substitute for in- of trust and partnership is estab- on its own concrete pedestal. I ventory, and that the lished between a company and Mark had seen concrete floors, and Symonds best way to improve its suppliers, the benefits of data wooden floors in GM’s massive supply chain velocity, efficiency, sharing will remain out of reach. transmission plant in Michigan and performance is by sharing Mark Symonds is President and CEO as well as in New England manu- data throughout the supply of Plex Systems and a member of the Manufacturing Leadership Council. facturing centers built in convert- chain. As an example, providing Read the full blog: http://www.manufacturing- ed multistory mills. But this was suppliers with access to point- executive.com/community/leadership_dia- logues/global_value_chain_optimization/ the first facility where I had seen of-sale data is seen as the defini- blog/2011/12/16/data-sharing-it-s-all-about- dirt floors. Today, as I travel in tive cure for the so-called “bull- trust Asia, I still come across facilities whip effect”—the tendency for  www. manu factu r ing - e x ecuti v e . c o m ME Global Leadership Community @RB03_Blogs_v2.indd 7 2/14/12 9:29 AM
  • 8. MANUFACTURING EXECUTIVE LEADERSHIP JOURNAL .......................................... .......................................... .......................................... .......................................... .......................................... .......................................... .......................................... .......................................... ..................... ..................... ........................................... ........................................... .......................................... Opinion / Jeff Lawrence / Nadir Ahmad Developing an Adaptive Culture: The Time Is Now Does your manufacturing company have the collaborative organizational structure, flexible technology, and system-wide empowerment to adapt successfully to rapid change? .......................................... .......................................... .......................................... .......................................... .......................................... .......................................... .......................................... ..........................................  W W W. M A N U FA C T U R I N G - E X E C U T I V E . C O M ME Global Leadership Community @RB03_CLA_v6.indd 8 2/16/12 9:23 AM
  • 9. T HE URGENT NEED FOR MANUFACTURERS TO BECOME more adaptive in their organizations has been thrust front-and-cen- ter onto the world stage in recent months. There’s a lot at stake. At .................... .................... the World Economic Forum in Davos, Switzerland, earlier this year, .................... .................... .................... .................... .................... the Boston Consulting Group Strategy Institute released the results of a special study that found adaptive organizations significantly o utperform industry peers in terms of economic and financial gains. In January, Fast Company magazine ran an The Challenge of Adaptation article, “This Is Generation Flux,” stressing For a manufacturing enterprise, the chal- the importance of individual adaptability to lenge of adaptation is particularly acute. Jeff Lawrence is thrive in today’s challenging job market. Manufacturing has traditionally been a principal at Even President Obama, in his latest State capital-intensive, making it more difficult Cambridge Lead- of the Union address, spoke about the im- for companies to alter course quickly than ership Associates (CLA), an interna- portance of adaptation and the trajectory organizations in, for example, the finan- tional leadership the U.S. auto industry has followed over the cial-services sector. However, the qualities development last three years. that are necessary for adaptive capacity are practice based in During the recent recession, some ob- more cultural than material. Therefore, in New York. servers advocated that certain automakers theory, any manufacturing organization should be left to whatever fate the market can prepare itself and its people with the dictated. Such a course of action would skills that are necessary. have put a million jobs at stake. Since then, Adaptation is often difficult because it re- not only has the U.S. retained those million quires organizations to constantly assess jobs, but 160,000 more jobs have been creat- what, of all the things they are doing, is con- ed. Meanwhile, Chrysler has grown faster in tributing most to their success. What values Nadir Ahmad is a the U.S. than any other major car company, and practices are so core to who they are, and consultant at Cam- and General Motors is the world’s number- are so much of their essence, that they must be bridge Leadership one automaker. How did workers and auto- brought forward for the future? Correspond- Associates. makers in a seemingly intractable stalemate ingly, what values and practices that have adapt in such a way to settle their differenc- helped them achieve past success, but are no es? And what enabled the entire U.S. auto ..................................... ..................................... ..................................... industry to evolve in this manner to create ..................................... ..................................... ..................................... ...................................... ...................................... such a drastic turnaround? All the indicators point to the need Organizations, as well as groups for companies working in the increas- of people, are more resilient and ingly dynamic manufacturing industry to responsive when they can access Illustration: Veer/Pedro learn how to quickly sense and respond to the entire breadth of collective change, and to develop a greater ability to anticipate the changes now required for fu- capacity. ture success.  W W W. M A N U FA C T U R I N G - E X E C U T I V E . C O M ME Global Leadership Community @RB03_CLA_v6.indd 9 2/15/12 10:29 AM
  • 10. MANUFACTURING EXECUTIVE LEADERSHIP JOURNAL ing about the strengths and resources that .......................................... .......................................... .......................................... exist across the enterprise. Organizations, as .......................................... .......................................... .......................................... .......................................... .......................................... ..................... ..................... well as groups of people, are more resilient ........................................... ........................................... .......................................... and responsive when they can access the entire longer viable, must now be left behind? breadth of collective capacity. In less adaptive The U.S. auto industry is a vivid example. organizations, the awareness and connections For years, the industry ignored the warning are nonexistent or unknown. So, the question signals that the world was looking for a dif- to reflect on for your organization is whether ferent value proposition than big, gas-guz- people can or cannot make these connections. zling cars. The market has now returned af- At the individual level, to what extent are ter the recession, but has been transformed people rewarded for collaboration versus indi- by more fuel-efficient technologies and en- vidual distinction? At the organization level, vironmentally aware global consumers. to what extent do people act from the perspec- Similarly, many of the big pharmaceuticals tive, and for the betterment, of the whole orga- nization, as opposed to worrying about pro- .............................................. ............................................. ............................................. ............................................. ............................................. .............................................. tecting their individual silos? ............................................. .............................................. 2. Elephants on the Table: There’s an age- The qualities necessary for adaptive old cliché about unresolved family issues: capacity are more cultural than the family gets together, Uncle Charlie gets drunk, but nobody talks about Uncle material. In theory, any manufacturing Charlie’s drinking because it’s too difficult group can prepare itself and its and painful. That’s what’s called an “el- ephant in the room.” Imagine that those people with the necessary skills. elephants are standing on your conference or meeting-room table, and ask yourself, do companies could not wean themselves from the important, difficult conversations ever their tried-and-trusted formula for block- get from inside people’s heads or around buster success. Advances in the production the coffee machine to the meeting room it- of generic drugs began to cut deeply into self ? Are there structures, incentives, and/ their profits, and the world began to ques- or support for people to speak the “un- tion whether it was morally tolerable to have speakable”? Does your team take those products that could make people healthy but on in meetings, or is there a “meeting after not make them readily available at prices that the meeting” syndrome where the real stuff were closer to the cost of making them, rather only gets discussed and decided afterward? than the cost of inventing them. 3. Institutional Reflection and Continu- So, after helping hundreds of organi- ous Learning: As the world changes around zations like these adapt, we believe that an us, what we do, and how we do it, has to adaptive organization requires the presence change, too. Change is hard, so it is impor- of five core qualities to succeed. As you read tant to understand what needs to change this, rate your own company culture on the and why, and to ensure that we have cho- presence—or absence —of each element. sen the right changes. This is particularly 1. Shared Responsibility: Adaptive cultures important where an organization is trying are able to respond to changes in complex to make some significant changes—even if ways. Doing this requires a deep understand- they seem minor at the time—in how they  W W W. M A N U FA C T U R I N G - E X E C U T I V E . C O M ME Global Leadership Community @RB03_CLA_v6.indd 10 2/15/12 10:29 AM
  • 11. operate, how they come together, how they take on problems, or how they deal with their key constituents. Does the organiza- tion dedicate its support, and individual and collective time, for reflecting on experi- ence and learning from others? To what ex- tent does the organization commit time and space and skill to getting a true perspective What has worked up to now won’t on its own work? necessarily take the company forward 4. Sensitivity to Authority: Organizations with a high sensitivity to authority depend in the future. The world changes, and entirely on that authority for direction, pro- in order to thrive, individuals have to tection, and order. In a way, that describes evaluate what is working and what isn’t. all organizations. Adaptive organizations .......................................................... .......................................................... .......................................................... .......................................................... .......................................................... .......................................................... also rely on individuals within the company .......................................................... .......................................................... to interrupt unproductive patterns, name elephants, and create new ways of work- there to learn and grow, or do they assume ing. But the authority figure rarely has all they should put their head down and do ex- the answers, nor always understands the actly what they did in their last assignment? competing commitments or the view from As you reflect on the rating you gave your the trenches necessary to solve the prob- organization, what are the stories that came lem. Creating an environment where both to your mind? What is your assessment saying authority and leadership co-exist in the about your organization or team? Do individ- service of progress is what makes organi- uals and teams in your organization succeed zations more adaptable. To what extent are because of the culture—or in spite of it? What people in the organization valued for their would it take to move the adaptability ratings own judgment, rather than their capac- of the organization to a higher level? ity for divining the preference of the boss? Make no mistake, the rate of change in That is, which question do people tend to the manufacturing world will only get faster. ask when they are uncertain: “What would The key to thriving in that ever-changing my boss do now?” or “What’s best for the world will be to build adaptive organizations organization now?” that can learn their way toward a more pro- 5. Customized Professional Development: ductive future. M What has worked for the organization and .......................................... .......................................... .......................................... .......................................... the individual up to now won’t necessar- .......................................... ily take the company forward in the future. Leading Adaptive Change in Manufacturing The world changes, and in order to thrive, Learn how to adapt and thrive in challenging times individuals and organizations have to › Find out more about Manufacturing Executive’s special Leading Adaptive Change in Manufacturing program, exclusively designed for Manufacturing Leadership evaluate what is working and what isn’t. If Council Members. something isn’t working, how do the peo- › Listen to the introductory Webinar with Cambridge Leadership Associates at http://www.manufacturing-executive.com/community/webinar_adaptive_leadership. ple in your organization become aware of › Book your place on the 2012 Leading Adaptive Change in Manufacturing program. it, and prepare to do something different? › Call 888-280-6794 or send e-mail to executiveteam@manufacturingleadership- When someone is given a new assignment, council.com. can they be assured they have been placed  www. ma n u fact u r i n g - e x e c u ti v e . com ME Global Leadership Community @RB03_CLA_v6.indd 11 2/16/12 9:24 AM
  • 12. MANUFACTURING EXECUTIVE LEADERSHIP JOURNAL .................... .................... .................... .................... .................... .................... .................... .................... .................... .................... .................... .................... It’s About Time ............................ ............................ ............................ ............................ ............................ ............................ ............................ ............................ By Rajan Suri @RB03_Suri_v4.indd 1 2/16/12 9:48 AM
  • 13. For makers of custom and low-volume products, Lean and traditional cost-based improvement methods may not be the best fit. Instead, an approach that optimizes agility and dramatically reduces lead times across the enterprise is the way to go. @RB03_Suri_v4.indd 2 2/16/12 9:48 AM
  • 14. MANUFACTURING EXECUTIVE LEADERSHIP JOURNAL .......................................... .......................................... .......................................... .......................................... .......................................... .......................................... .......................................... .......................................... ..................... ..................... T ........................................... ........................................... .......................................... rue or false: U.S. manufacturing jobs will continue to be lost to China and other lower-cost countries because we simply can’t compete with their labor costs. False. Typically, only 7% of the final price of your made-in-the-USA product is due to direct labor. So, what accounts for the remaining 93%? Your organization. Or more precisely, the organi- .................... .................... zation of your entire en- .................... .................... .................... .................... .................... terprise and your supply chain. For certain ume or custom manufacturing. types of companies and markets, an agile The Center for Quick Response Manu- organization that responds quickly to or- facturing, along with more than 200 part- ders, changes, and other events will not only ner companies, has developed during the satisfy customers with short lead times but past 15 years an alternative strategy for also take a huge chunk out of the remaining reducing lead times and costs, particularly 93% of costs. The result is both quick re- for manufacturers of low-volume and cus- Rajan Suri is sponse to customer demand and the ability tom products. Using the principles of what Emeritus Professor to compete with any factory, making prod- we call Quick Response Manufacturing and Founding Di- ucts anywhere in the world. (QRM), our partner companies have re- rector of the Center for Quick Response For low-volume or custom-engineered duced lead times by more than 80%. At the Manufacturing at products, neither traditional management same time, they have realized cost reduc- the University of methods nor the newer Lean approaches tions of 15%-25%, outweighing the labor- Wisconsin-Madi- provide the best cost-reduction strategy. Tra- cost advantages of low-wage countries. son. His latest book on QRM is It’s About ditional, cost-based methods optimize for Time (Productivity economies of scale. But these methods also Thinking Beyond Lean and Six Sigma Press, ). result in long lead times in the supply chain T and factory. These lead times result in added he core tools in Lean such as takt costs of planning, forecasting, expediting, time and level scheduling are de- work-in-process, and finished-goods inven- signed to eliminate variability in Previous spread, Veer/ Orly tories; lost sales; obsolescence; and more. operations. Six Sigma also targets reduction Similarly, because Lean methods were of variability. While this sounds good, the designed for high-volume, repetitive trouble with these approaches—and why we manufacturing environments, many Lean need to think beyond them—is that manage- tools break down when applied to low-vol- ment literature has not clarified the issue of ............................................... ............................................... ............................................... ............................................... ............................................... ............................................... ............................................... Traditional, cost-based methods optimize for economies of scale. But these methods also result in long lead times in the supply chain and factory. @RB03_Suri_v4.indd 3 2/9/12 1:57 PM