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#RecruitIn 
@googledave 
of Social Recruiting
#RecruitIn 
@googledave
#RecruitIn 
@googledave 
Apple - WHY? 
We believe in challenging the 
status quo and doing things 
differently 
Apple - HOW? 
Our Products are beautifully 
designed and easy to use 
Apple - WHAT? 
We make Great Computers etc
#RecruitIn 
@googledave
#RecruitIn 
@googledave
#RecruitIn 
@googledave
#RecruitIn 
@googledave
#RecruitIn 
@googledave
#RecruitIn 
@googledave
#RecruitIn 
@googledave 
Ethos 
Pathos 
Credibility - Trust 
Logos 
Consistency - Logic Emotions - Imagination
#RecruitIn 
@googledave 
Pathos
#RecruitIn 
@googledave 
Behaviour Influence Persuade
#RecruitIn 
@googledave 
1. Persuasive 
Facts & Figures 
2.Be Truthful 
3.Bullshit 
Monitor 
4. Thought 
Leader 
1. Drivers 
2.Speed 
3. Lead with 
empathy 
4. Same 
Wavelength 
5. Pain & 
Pleasure
#RecruitIn 
@googledave 
1. Persuasive 
Facts & Figures 
2.Be Truthful 
3.Bullshit 
Monitor 
4. Thought 
Leader 
1. Drivers 
2.Speed 
3. Lead with 
empathy 
4. Same 
Wavelength 
5. Pain & 
Pleasure
#RecruitIn 
@googledave
#RecruitIn 
@googledave 
1. Persuasive 
Facts & Figures 
2.Be Truthful 
3.Bullshit 
Monitor 
4. Thought 
Leader 
1. Drivers 
2.Speed 
3. Lead with 
empathy 
4. Same 
Wavelength 
5. Pain & 
Pleasure
#RecruitIn 
HAPPY SAD FEAR ANGER ANTICIPATIO 
@googledave 
N
#RecruitIn 
@googledave
#RecruitIn 
@googledave
#RecruitIn 
@googledave 
Google 
Adwords 
Display Planner 
Keyword 
Research 
Google 
Analytics
#RecruitIn 
@googledave
#RecruitIn 
@googledave
#RecruitIn 
@googledave
#RecruitIn 
@googledave
#RecruitIn 
@googledave
#RecruitIn 
@googledave
#RecruitIn 
@googledave
#RecruitIn 
@googledave
#RecruitIn 
@googledave
#RecruitIn 
@googledave
#RecruitIn 
@googledave
#RecruitIn 
@googledave
#RecruitIn 
@googledave 
ATS
#RecruitIn 
@googledave
#RecruitIn 
@googledave
#RecruitIn 
· It’s a marriage, not a one night stand 
· Humans are at the other end 
· Tailor you approach to the influencer 
· Listen and learn 
· Make friends before you need them 
@googledave
#RecruitIn 
· Be a giver, not a taker – givers gain 
· Share, comment and write reviews 
· Invite to interview, guest posts 
· Curate their content, include in Top lists 
· Co-create – look for joint opportunities 
@googledave
#RecruitIn 
· Employees advocates – they can reach an 
audience 10x your brand 
· Harness the power of the team 
· Identify you most socially savvy 
· Rules of the game – follow the content plan 
· Measure, share and grow 
@googledave
#RecruitIn 
@googledave
#RecruitIn 
SEE 
Persona has a problem 
but is not aware of the 
solution 
THINK 
Has a Problem and 
is researching the 
solutions 
@googledave 
DO 
Aware of your 
solution, 
convince them! 
DELIGHT 
They’re a customer 
encourage to buy 
and share more
#RecruitIn 
1. Industry 
Pain Points 
2. Common 
Customer 
Q’s 
@googledave 
3. Trending 
Industry Topics 
4. Brand 
Stories 
5. Research 
& Analysis 
6. Outside of 
industry into 
your world 
7. Industry 
News & 
Trends
#RecruitIn 
@googledave
#RecruitIn 
@googledave
#RecruitIn 
@googledave
#RecruitIn 
@googledave
#RecruitIn 
@googledave
#RecruitIn 
@googledave
#RecruitIn 
@googledave 
…Oh S%&t! How do we do it
#InboundUK14 
SEE 
THINK 
DO 
DELIGHT 
@googledave 
Type of content
#InboundUK14 
SEE 
THINK 
DO 
DELIGHT 
@googledave 
Length of strategy 
Q1 Q2 
SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH
#InboundUK14 
SEE 
THINK 
DO 
DELIGHT 
@googledave 
Determine Objective 
Q1 Q2 
SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH
#RecruitIn 
@googledave
#RecruitIn 
@googledave
#RecruitIn 
@googledave
#RecruitIn 
@googledave
#RecruitIn 
@googledave
#RecruitIn 
@googledave
#RecruitIn 
@googledave
#RecruitIn 
@googledave
#RecruitIn 
@googledave
#RecruitIn 
@googledave
#RecruitIn 
@googledave
#RecruitIn 
@googledave 
@googledave 
googledave@ph-creative.com

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The Science and Art of Social Recruiting