Short(ish!) slide deck on the convergence of Inbound Digital marketing. Basics on how customers search and make buying decisions. How SEO, Social, Content and Experience all influence each other and the key areas that you need to work on to protect you digital strategy going forward.

1. DIGITAL STRATEGY ECO SYSTEM
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2. INBOUND MARKETING:
A CUSTOMER JOURNEY
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11. INBOUND MARKETING BUYING CYCLE
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13. BUT.
IT TAKES.
EFFORT.
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15. GOOGLE UDPATES HUMMINGBIRD
What does it mean….
• Improved semantic and contextual understanding – pages
matching meaning not just keywords
• Keywords, context, location, device, experience
• Content can’t sit in isolation, needs to be shared and engage
influencers – are you focused on them? Do you know who the
are!?
• Content must have unique value for your persona’s
• You need to become an authority in your space with USP’s
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16. GOOGLE UDPATES HUMMINGBIRD
What does it mean….
• Be fit for mobile and multiple devices (mobile responsive)
• Re-confirms that fast SEO is dead and you need to put effort in
across all relevant digital disciplines … and so it should be
• Identify intent, needs, problems and become the authority in your
business area
• Schema.org markup – use it
• Get ready for voice search – that’s what Google is doing!
• Build trust, be authentic, be sincere
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20. CONVERGANCE OF DIGITAL MARKETING
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21. DIGITAL MARKETING ECO-SYSTEM
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22. FUTURE PROOFING YOUR DIGITAL STRATEGY
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23. FUTURE PROOFING YOUR DIGITAL STRATEGY
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24. FUTURE PROOFING YOUR DIGITAL STRATEGY
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25. FUTURE PROOFING YOUR DIGITAL STRATEGY
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26. FUTURE PROOFING YOUR DIGITAL STRATEGY
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27. FUTURE PROOFING YOUR DIGITAL STRATEGY
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28. FUTURE PROOFING YOUR DIGITAL STRATEGY
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29. FUTURE PROOFING YOUR DIGITAL STRATEGY
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32. Thanks for listening and keep in touch
@GoogleDave
email: googledave@ph-creative.com
tel:
01512275549
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