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APG - Digital/Physical
        March 4th, 2009
       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
Presentation
        Björn Jeffery
           VD & Internetstrateg på Good Old
           Vårt erbjudande: strategi och
           utveckling inom digitala medier
           Kunder: Bonnier R&D, TetraPak,
           Fokus
       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
”We won’t see within the next ten
                         years, or 5000 days, but I think it’s
                        where we’re going to - and that is the
                                 internet of things”

                                               - Kevin Kelly, Wired




              http://www.ted.com/index.php/talks/kevin_kelly_on_the_next_5_000_days_of_the_web.html




       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
Agenda
           Introduktion /
           Det offentliga rummet /
           Det privata rummet /
           Sammanfattning /
       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
Introduktion
       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
On-demand barn
           ”Pappa, kan du pausa?”



                          http://www.flickr.com/photos/giovanni_giusti/



       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
2009:
          Digitalt och fysiskt är inte
          längre en dikotomi /
          Digitalt beteende flyttar ut i
          den fysiska världen /
          Det fysiska får ett digitalt
          lager /
       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
Hackability




                          http://www.flickr.com/photos/daan/



       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
Kunskapstillgång



                  http://www.instructables.com




       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
Circular media




                          http://www.flickr.com/photos/jamescridland/



       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
Fabjectory




                          http://www.flickr.com/photos/pathfinderlinden/



       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
Varför nu?
           Flera generationer lever med
           internet som primärmedium /
           Pris sjunker och tillgänglighet
           ökar för hårdvara /

       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
Arduino & RFID




                          http://www.flickr.com/photos/mbiddulph/



       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
Siftables




                          http://www.ted.com/talks/david_merrill_demos_siftables_the_smart_blocks.html



       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
Offentliga rummet
       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
Matt Jones / Dopplr




     http://www.flickr.com/photos/76196395@N00/2903638308/


       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
Förändrad stadsbild




    http://www.flickr.com/photos/44124473616@N01/652231521/


       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
http://vimeo.com/2598878


       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
Tower bridge




                          http://twitter.com/towerbridge



       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
RFID Retail




                          http://www.flickr.com/photos/scalleja/



       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
Augmented reality




                       http://www.mobilizy.com


       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
Privata rummet
       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
Availabot




                          http://schulzeandwebb.com/



       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
Skype/Asus




                          http://www.skype.com/intl/en-gb/allfeatures/videophones/



       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
Botanicalls




                          http://www.botanicalls.com



       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
Poken




                          http://www.flickr.com/photos/schoeters/



       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
Sniftag




                          http://www.snifttag.com



       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
Nabaztag




                          http://www.flickr.com/photos/hejog/



       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
Honey, I’m home!




                          http://live.24hourbusinesscamp.com/2009/01/honey-im-home.html



       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
Sammanfattning
           Kreativitet med hårdvara /
           Stadsmiljön formas av digitalt
           beteende /
           Fysiska objekt får ett digitalt
           lager /
       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
Tanke
           Vad händer med varumärken
           när varje produkt kan remixas
           eller hackas? /


       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
Creative Commons




                                                              http://www.flickr.com/photos/aheram/




       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
Vill du ha den här
         presentationen?
         bjorn.jeffery@goodold.se &
         mobile: +46(0)70-5661946



                              The end contact:
                                      bjorn.jeffery@goodold.se
                                      +46 (0)70-5661946




onsdag, 2009 mars 04

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Digital Physical

  • 1. APG - Digital/Physical March 4th, 2009 contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 2. Presentation Björn Jeffery VD & Internetstrateg på Good Old Vårt erbjudande: strategi och utveckling inom digitala medier Kunder: Bonnier R&D, TetraPak, Fokus contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 3. ”We won’t see within the next ten years, or 5000 days, but I think it’s where we’re going to - and that is the internet of things” - Kevin Kelly, Wired http://www.ted.com/index.php/talks/kevin_kelly_on_the_next_5_000_days_of_the_web.html contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 4. Agenda Introduktion / Det offentliga rummet / Det privata rummet / Sammanfattning / contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 5. Introduktion contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 6. On-demand barn ”Pappa, kan du pausa?” http://www.flickr.com/photos/giovanni_giusti/ contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 7. 2009: Digitalt och fysiskt är inte längre en dikotomi / Digitalt beteende flyttar ut i den fysiska världen / Det fysiska får ett digitalt lager / contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 8. Hackability http://www.flickr.com/photos/daan/ contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 9. Kunskapstillgång http://www.instructables.com contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 10. Circular media http://www.flickr.com/photos/jamescridland/ contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 11. Fabjectory http://www.flickr.com/photos/pathfinderlinden/ contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 12. Varför nu? Flera generationer lever med internet som primärmedium / Pris sjunker och tillgänglighet ökar för hårdvara / contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 13. Arduino & RFID http://www.flickr.com/photos/mbiddulph/ contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 14. Siftables http://www.ted.com/talks/david_merrill_demos_siftables_the_smart_blocks.html contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 15. Offentliga rummet contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 16. Matt Jones / Dopplr http://www.flickr.com/photos/76196395@N00/2903638308/ contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 17. Förändrad stadsbild http://www.flickr.com/photos/44124473616@N01/652231521/ contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 18. http://vimeo.com/2598878 contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 19. Tower bridge http://twitter.com/towerbridge contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 20. RFID Retail http://www.flickr.com/photos/scalleja/ contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 21. Augmented reality http://www.mobilizy.com contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 22. Privata rummet contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 23. Availabot http://schulzeandwebb.com/ contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 24. Skype/Asus http://www.skype.com/intl/en-gb/allfeatures/videophones/ contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 25. Botanicalls http://www.botanicalls.com contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 26. Poken http://www.flickr.com/photos/schoeters/ contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 27. Sniftag http://www.snifttag.com contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 28. Nabaztag http://www.flickr.com/photos/hejog/ contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 29. Honey, I’m home! http://live.24hourbusinesscamp.com/2009/01/honey-im-home.html contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 30. Sammanfattning Kreativitet med hårdvara / Stadsmiljön formas av digitalt beteende / Fysiska objekt får ett digitalt lager / contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 31. Tanke Vad händer med varumärken när varje produkt kan remixas eller hackas? / contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 32. Creative Commons http://www.flickr.com/photos/aheram/ contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 33. Vill du ha den här presentationen? bjorn.jeffery@goodold.se & mobile: +46(0)70-5661946 The end contact: bjorn.jeffery@goodold.se +46 (0)70-5661946 onsdag, 2009 mars 04